Email marketing remains an irreplaceable digital marketing method, which has been an effective way of communicating with clients. Now, comes the most important question which is–Is email conversion rate important? To answer that, we lay down the need to enhance email marketing, which will, in turn, boost the email conversion rate.here we explain 9 Impactful Marketing Approaches to Upsurge Your Email Conversion Rate
Nowadays, due to the personalized email marketing practices, it has become easier to target the audiences. When the email marketing practices are applied with significant social media engagement, the email conversion rates tend to upsurge. The elements such as lead behavior tracking, dynamic segmentation, drip-push notification, and omnichannel distribution, etc. are used.
9 Impactful Marketing Approaches to Upsurge Your Email Conversion Rate
9 Impactful Marketing Approaches to Upsurge Your Email Conversion Rate
Email marketing is one of the most persuasive and direct forms of marketing to convert your leads to potential clients. The process of converting leads to potential customers is made easier with these strategies.
These are some of the best strategies that boost your business and help you generate revenues. However, before stepping ahead, you must follow these guidelines to enhance your email conversion rate. These are as follows:
Use Mobile-optimized Emails:
The emails should be optimized in a way that readers can open it with ease through their mobile devices. As the majority of people open their emails while commuting, it should be compatible with all mobile devices. The marketers’ basic aim is to increase customer engagement and boost the email conversion rate. Here are a few tips to make your emails mobile-friendly:
- Emphasis on the subject line.
- Use mobile-optimized content.
- Use effective CTA.
- Break-up the text.
- Be precise.
The motto of the email marketing campaign is not to coax the customers, but to create an impact on them. If you are precise and transparent in your email, then the subscribers are bound to get influenced genuinely. Instead of using jargons, you can use simpler sentences. Here are some of the examples that will help you identify types of jargons you can avoid:
|Jargons (to avoid)||Examples|
|Dive deep to learn more||Click here to know more details|
|Can I pick your brain for a minute?||Can I ask you some questions?|
|Let’s take this offline||Let’s communicate in-person (or over a call)|
A/B Testing is Mandatory
It is necessary to split the audience into two for a thorough examination. Both groups will be analyzed closely to determine, which performs better and which needs more improvement. A/B testing is a very effective way to boost your email conversion rate. However, before you conduct the A/B testing, here is a checklist you should follow:
- Pick one variable at a time for testing.
- Choose your metric to focus.
- Split the sample groups equally and randomly.
- Decide your sample size priorly.
- Run individual tests.
Correct Placement of Elements
Elements of emails and their appropriate placement will decide the overall outcome of the subscribers. The way your subscribers perceive your emails determines whether your message was impactful or not. However, we have a checklist of elements that have to be placed properly in your email marketing messages:
- The logo should be in the upper left-hand side of the email.
- The fonts should be restricted to two-three variations.
- Make use of CTA buttons.
- Use a subtle color scheme for your emails when using images.
- Design the template to offer higher readability.
Offer Scope to Increase Email Conversion Rate
The subscribers have been convinced with your newsletter. However, to convert the lead to a client, you should be patient. The email conversion rate won’t happen overnight, so in order to make the subscriber interested, you have to work hard. To persuade the customers, here are some of the techniques you can utilize to persuade the customers:
- Pitch at the perfect time to convert the lead to customer.
- Offer exclusive discounts to the subscribers.
- Ask questions to the leads.
- Understanding the requirement of the lead.
- Establish a customer relationship.
In order to persuade the customers, it is mandatory for them to foster their trust in the company. Having personalization and keeping in touch with your subscribers brings the trust-factor. However, here is a checklist of what elements should be there on your website for the customer to trust your business:
- The information provided on the website should be verified with ease.
- Mention the physical address of your website to ensure your presence.
- Explain all the services and necessary information briefly.
- Provide valid contact information for the customers to reach out.
- Work on the aesthetics of your website.
Utilize Auto-responders for Consistency
In order to make an impact on the customers, one has to use auto-responders. It is necessary to have a consistency maintained with the subscribers so that they remember your website. These auto-responders are to gently nudge the subscribers at a frequency. For example, use an auto-responder every five days. However, here is the list of best auto-responder tools; you should use these are as follows:
Having a good conversation makes all the difference. It is essential to communicate with subscribers in a transparent and effective manner. The agenda of the newsletter should be clear as to why the email has been sent. For example, ask yourself whether the email that you are sending out is about the newly-launched product or service, or for providing some discount through a newsletter.
You should use visual images and other infographics to persuade the customers. Here are some tips for communicating clearly:
- Focus on the target audience and provide relevant information.
- Avoid confusion; use precision.
- Use call-to-action for a strong impact on the subscribers.
- Craft the subjects that impact the subscribers.
- Add a human touch to the email marketing messages, for a better impact on the subscribers.
Redirect subscribers to the appropriate Landing Pages
The subscribers should be able to access the information, which they need, at their fingertips. Instead of the subscribers jumping from one webpage to another webpage, you can redirect them directly to the landing page. These are the practices followed for the ease of the customers. Below we have listed a few examples these are of two different scenarios :
The Final Words
Designing an effective marketing guide to persuade the leads can never be easy. Every email marketing campaign has a set goal to accomplish. Many components play a role in increasing your email conversion rate such as–subject line, visual representation, etc. the outcome that occurs post-click, is where the real deal happens. We are sure that after you implement these guidelines, your business is bound to achieve the desired outcome.
TRooInbound is at your service to devise the best email template for your business. We analyze and craft an email template, which suits your business requirements. Our experts onboard provide the best quality work within your desired budget. We will skillfully design your templates, which will surely boost your email conversion rates.
TRooInbound is the place you should reach out to for handling your email template needs. Let us know whether this guide was useful for your business or not. Reach out to us today, and see the difference in your email conversion rates for your business.