The Pathway To Blog Migration From HubSpot To WordPress

7 min

This is the era of digitalization isn’t it. There have been umpteen number of advancements in the software sector too! Who doesn’t love to reap great results that too with minimal efforts. Following the same thought there has been a rise in the introduction of different CMS that require almost no coding and other manual work.

Gone are the days when WordPress was the only CMS existing for mankind to harness. There were a few other similar CMS coming in like WooCommerce, Wix, Shopify, etc. But they come across to be quite similar to the veteran, WordPress. Due to the passage of time and the increasing need for advanced functionality a new COS (Content Optimization System) hit the market, HubSpot!

In quite a short span HubSpot rose up to the level of being the next big thing in the IT industry, an immediate competitor to HubSpot! 

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Well we all know the basics but just for some insight here’s a brief overview, HubSpot is an all-in-one marketers’ platform that helps in streamlining different regular day to day business operations such as marketing, sales, client servicing and more, whereas WordPress deals with all round  development and design of your website, blogs and landing pages. You might be wondering HubSpot covers that too! But WordPress gets you a more robust build and higher flexibility towards customization. We shall look into the benefits in the later segment of the blog.
The war between the two giants, HubSpot and WordPress won’t seem to end! Earlier we talked about the comparison between the two as blogging platforms and we figured that both have some positives so, it’s quite difficult to make out unless you are clear about what you want for and from your blog! Today we shall look into migration of blogs from HubSpot to WordPress!…
hub to word

But First Let’s Get A Brief On What Migration Is!

Web migration is the process of transferring any kind of data from one computing environment or system to the other. Organisations usually go in for migration for upgrades and more power, revamping or even giving a fresh look to their existing web ware. 

There are five main types of migration- database migration, storage migration, business process migration, application migration and cloud migration. All sorts of data can be migrated whether it is online or offline, whether it’s a file, website, landing page or even a blog. No wonder migration has become one of the most important functions of the modern, data-driven business world. 

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You must understand your mapping from end to end. You must go into the details or else the reboot will be incorrect.

There are five main types of migration- database migration, storage migration, business process migration, application migration and cloud migration. All sorts of data can be migrated whether it is online or offline, whether it’s a file, website, landing page or even a blog. No wonder migration has become one of the most important functions of the modern, data-driven business world. 

That was a bit about how you can go for migration.

There’s plenty of resources on migration of websites and clouds! Today we will have a look at blog migration.

Blog migration is the process of transferring all your blog content from one software to the other or one application to the other. Now let’s have a look at the migration from one giant CMS to the other, HubSpot to WordPress!

Let’s Pay Heed To The Prime Question Of The Hour, Why To Shift Your Blog From HubSpot To WordPress!

HubSpot is surely the marketer’s tool to make it big with high quality leads and increased conversions, but WordPress has its own charm. No wonder it is known as one of the veteran software of the IT industry. Here are a few key points as to why someone would shift from HubSpot to WordPress.


One of the reasons why WordPress is so popular is its plug-ins and extensions! Install the incredible SEO plug-ins such as Yoast, The SEO Framework or whatever you desire. Then, you can bid farewell to all SEO troubles. Your SEO is covered. Not just this, WordPress offers something amazing known as metadata control for each and every blog post.

Theme Library

While working with WordPress sky is the limit. It offers extensive flexibility when it comes to the looks and the way your blog post should be. It offers a vast library with thousands of themes that you can apply to give a distinguished look. You can either use the free ones, paid ones or edit and make a few changes to the existing ones. If you have a WordPress designer on-board.


WordPress is all about variety and alterations. Unlike HubSpot which is restrained to drag and drop module editing, WordPress offers you a plethora of amazing page-builders which will make your blog development highly immersive and robust. So just take your pick! Elementor, ACF, Divi, Beaver builder or some other marvel of WordPress, the flexibility and creativity offered by these WordPress page builders empower you to create a dynamic and engaging website tailored to your unique vision.
Blog SEO options

These were the few positives of shifting to WordPress.

Now Let’s Have A Look At The Process Of Blog Migration From HubSpot To WordPress!

Template Creation

First off, create a new blog template on HubSpot by navigating to ‘Marketing’, selecting ‘website’ and clicking on Blog then go to settings and click on ‘Create a new blog’. Then give it a relevant name so you remember that it was the blog you imported to WordPress. You can change the location of the blog if you want and then click on ‘Create’. When delving into HubSpot blog template creation, these initial steps set the foundation for a seamless and organized process.

Text Insertion

Once the new template is created, there will be default coding. Delete it! Now all you need to do is copy and paste the code from the snippet given below. Don’t forget to update it. This is a shortcut to directly convert your blog file into the CSV format. 

Preview Your HubSpot To WordPress Migration

Now go to the top right corner of your portal and click on the ‘Preview’ button. You can choose the type of preview that you want to run from the drop-down menu whether Live with different display options or static. Select the static option for migration from HubSpot to WordPress. Now select all the text and copy it. Choose the ‘blog_recent_posts’ function and then you can migrate up to 200 blogs. Good news! If you are using a higher version than you can import up to 1000 blogs.

Edit And Save

You copied the content! Now open the best text editor, whichever you use or whatever’s your choice, codeshare, code pen, VSCode, Notepad++ or VIM. Paste the content here and save it as a .CSV file. All the blogs will be saved in this format in this folder. 

Install WordPress

You want to import your blogs to WordPress right! So go ahead and install WordPress and set up the ‘WP All Import’ functionality. Here’s a tip: Import the Pro version of WordPress so that all your content, images and videos can be downloaded seamlessly. Also don’t forget to install plug-ins and extensions as per the content requirement. Don’t worry most of the plug-ins are free. Explore the enhanced features and functionalities of the WordPress 5.8 version to streamline your content importing process and optimize your website’s performance.

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Now Let’s Start With The Importing!

Once you click on WordPress, the Admin page will open. Now click on ‘All import’ on the left side to create an all new Admin page. As you click on ‘All Import’ a pop-up will emerge! Select ‘Upload a file’. Now choose the .CSV folder that has all your blogs that you want to migrate from HubSpot to WordPress. An ‘upload complete’ message will appear once it’s done. Check whether the entire data from the .CSV folder is uploaded. 

Start With The Importing

Now let’s map all the data according to the WordPress fields. Now start dragging and roping the file name from the content area on the right. Remember to add all the content in its respective fields.

In the Pro version you can directly configure the image importer by expanding the images as you wish. You can also expand the tags, taxonomies and categories. 

Once this is done you will be redirected to the page for your category check. Now drag and drop the post category in the respective fields. Scroll down to ‘ Other post options’ and map the data as per your needs. You can select post status, post dates, comments, post slug, post author before the import.

Let’s Start With The Importing skip 3 4

Now click on ‘Auto-detect’ and then ‘Continue’. Now the entire summary report will come on-screen. Just select ‘Confirm’ and then choose ‘Confirm’ and finally click on ‘Run Import’. Once it’s all done you will receive the message ‘Import complete’. 

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TRooInbound is a progressive HubSpot development agency with the right mix of marketing gurus and web development professionals, who are highly devoted to every task they take, applying insights from their in-depth experience of working with diverse clientele across different industry concerns. We excel at not only HubSpot To WordPress migration but also marketing material development. Our experts provide services such as blog development, landing page development, email template development, infographic development, but website development too! We ensure you get the most quality leads and that too organically, so that your business prospers.
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