Home HubSpot HubSpot CMS Hub Pricing, Features Know Before Buying

HubSpot CMS Hub Pricing, Features Know Before Buying

By Aman Bhati

10 min

April 15, 2024

Are you looking forward to building an engaging, visually appealing, and converting business website? Do you know which content management system can help you outperform existing blogs? Do you need help choosing the best content management system to fetch the desired sales? Do you want your existing website to perform the way you want it to? Are you willing to migrate your website to HubSpot CMS Hub?

If any of the questions reply yes, you are on the right page.

This blog has all the required and relevant information you seek to outperform your competition, fetch web traffic, generate qualitative leads, and even maximize your revenue with HubSpot’s CMS Hub.

Change is the only thing permanent, and the business world is no exception. The physical and digital boundaries are getting blurred with every passing day. Eventually, it lays down a strong foundation for data-driven digital economies across the globe. Therefore, an impactful digital presence is vital in this ever-evolving phygital world. Hence, your selection of an optimal Content Management System becomes pivotal. The HubSpot CMS hub offers a one-stop solution to create a long-lasting and impactful digital presence that can drive your reach, engagement, and sales – consistently.

According to HubSpot, Over 205,000 businesses across 135 countries use its CMS to attract, engage, and delight customers.

Sounds interesting.

So, the question arises: What does a CMS mean? Why is it important for a website, and why should I use HubSpot CMS Hub? Is it significant in today’s fast-paced, data-driven world?

This comprehensive guide will answer all such questions to help you comprehend the term HubSpot CMS Hub and other semantic words.

What is HubSpot CMS Hub?

HubSpot CMS Hub is a content management system designed by HubSpot. It aims to help businesses amplify their web presence. It enables businesses of all sizes to create an engaging, persuasive business website that can generate leads and convert visitors into customers. HubSpot CMS offers a theme library, a drag-and-drop editor, premium cloud hosting, and web analytics to cater to the unique requirements of different businesses from distinct industry verticals and categories.

Who Is HubSpot Best For?

HubSpot CMS Hub is useful for businesses that deal in business-to-business and business-to-consumer domains across all industry verticals. It caters to the varying needs of consumer services, including retail, construction, real estate, marketing, and others. HubSpot CMS Hub provides a one-stop solution to the regular challenges of small and medium-sized businesses. So, whether you are a small business or a big conglomerate, HubSpot CMS can benefit you irrespective of your company size.

If you are considering an option for your marketing automation needs, connect with the best-in-class team of professionals.

Why HubSpot CMS Hub?

HubSpot is one of the most trusted and leading content management systems platforms. It helps businesses generate leads, increase sales, nurture customer relationships, and generate desired outcomes. HubSpot helps businesses track the status of inbound and outbound leads and provides access to sales pipeline management tools, a contact management system (CMS), email marketing tools, and more.

HubSpot offers many benefits that help businesses generate more sales and maximize their revenue by monitoring key performance indices. HubSpot CMS Hub is one of the most preferred CMS across the globe because of the following benefits:

1. Responsive Templates

HubSpot offers responsive templates that are highly customizable and responsive. These templates use a drag-and-drop tool that is responsive by default. Hence, you can be assured of a high-quality user experience, irrespective of any device you use.

HubSpot CMS hub enables users to create interactive and responsive web pages without writing a single line of code. Additionally, you can customize the templates according to the needs of the business.

2. Security & Reliability

In today’s world of technological advancement, the threat of cyber-attacks has also risen to a problematic level. As you grow your business, you must take additional security measures to keep your website safe and intact. On the contrary, keeping your website safe and secure is daunting, but with CMS Hub, you can rest assured about the same. It offers custom CDN, SSL, 24/7 security assistance, SSO memberships, and multiple other features. HubSpot CMS Hub takes care of the security of your website so you can focus on your visitors’ and customers’ experiences.

3. Publishing Tools

HubSpot is an all-in-one platform that merges publishing tools to provide a one-stop solution. It is helpful for small businesses with limited resources and budgets.

You can log in to your HubSpot account and navigate various options under Marketing. As a result, you can:

Edit your Homepage
Publish a new blog post.
A/B test your landing pages.

Additionally, HubSpot CMS simplifies your marketing stack by combining email marketing and social media tools to give a one-stop-solution that is automatically updated to appeal to Google’s algorithms for the ranking algorithm to offer:

Built-in SEO for better ranking of your website
Social sharing icons to amplify your online presence.
Easy to add CTAs to posts on your website.

4. Source Tracking

Tracking your traffic source is crucial for consistently performing sales and capitalizing on inbound leads and conversions. However, most businesses do not know where their traffic is coming from. They are in complete darkness and need help devising a business strategy to boost the quality of leads, monitor traffic, and generate additional sales.

HubSpot CMS hub helps you track your traffic source and leads to keeping the volumes consistent.

Tracking and monitoring traffic sources helps businesses validate the quality of the leads, monitor the paid strategy, and clearly see where to focus, what areas to improve, and generate consistent results. Many businesses found these benefits lucrative to shift their CMS to HubSpot and find HubSpot Onboarding super cool and easy.

If you are having trouble with HubSpot Onboarding, don’t hesitate to connect with a customer-friendly HubSpot CMS expert who can make it easy for you.

HubSpot CMS Hub Pricing

A website is a must-have investment in today’s competitive world with good CMS. HubSpot CMS Hub offers everything a business might need to build a robust, scalable, and visually appealing website. The pricing plans offer different features that are SEO-friendly and result in high engagement and conversion.

Starter Plan: The basic starter plan starts at $30 per month ($20 per month if paid annually).

It is most suitable for small businesses that want to build a simple yet professional-looking website.

This plan includes hosting, an SSL certificate, and customized domain security settings to help businesses secure their websites. It also includes different themes, a drag-and-drop editor, and local website development to help users create professional-looking websites with little to no coding experience.

This plan suits businesses that want to enable sales teams to manage their sales process and monitor sales achievement. It offers free tools, including:

Sales automation
Reporting dashboard
Email and in-app chat support
Email scheduling, tracking, and notifications
Conversational bots
Deal pipelines
SSL certificate
domain security settings

Professional Plan: HubSpot's Professional plan starts at $400 per month ($360 per month if paid annually).

It suits businesses that want to customize personal experiences and use their website to expand their content strategy.

This plan helps user experience personalization, smart content, and password-protected web pages. It enables businesses to optimize their content with A/B testing on website and landing pages and custom reporting. The Professional plan includes all features of the Starter plan plus the following features including:

Content staging
Google Search Console integration
A/B testing
SEO optimization
Smart reporting
Password-protected pages

Enterprise Plan: The enterprise plan of HubSpot CMS Hub starts at $1,200 per month. This plan is HubSpot's most prominent website development plan.

It suits large businesses that want to build powerful digital experiences. This plan includes features that help organizations manage a large team, expand their digital reach, and create delightful digital experiences.

This plan includes all the features of the Professional plan with the following additional features, including:

Single sign-on
Memberships
Additional root domains
Multi-domain traffic reporting
Custom objects
Hierarchical teams
Site performance monitoring

If you find these plans worthwhile for your business operations, connect with a good HubSpot migration service provider to encash these lucrative plans.

HubSpot CMS Hub Features:

HubSpot offers plenty of features for website design that stand apart from the crowd. It ensures your website ranks on the search engine result pages, generates traffic and quality leads, and improves conversion rates. Some of the most prominent features of HubSpot CMS Hub are as follows:

Drag-and-Drop Website Builder

A website is essential for businesses of all sizes, but many need help with coding requirements. HubSpot resolves this issue by offering a drag-and-drop website builder with easy-to-create options. You can seek help from prominent HubSpot partner agencies to build a customized website for your business in no time at all.

HubSpot’s what you see is what you get (WYSIWYG) website builder helps businesses by simple drag and drop modules into place. If you are new to this and seek help, connect with someone as skillful as TRooInbound for the same.

Content Assistant (Public Beta)

The content assistant feature of HubSpot CMS Hub ensures efficient and powerful AI capabilities to help businesses work smarter by automating tasks and driving meaningful insights through its platform.

From content needs to streamline workflows or improving data analysis, HubSpot can help you beat the heat of competition and stay ahead in this fast-paced competitive landscape.

100+ Modern Themes

HubSpot’s pre-built website themes with custom development options enable businesses to launch powerful websites.

HubSpot CMS Hub helps you launch a professional, visually appealing, scalable website with its 100+ free themes. It improves online reach with free-to-use themes that meet your business needs and offers customization to match your brand identity by launching your website that works as your digital salesperson.

Blog Maker

Are you looking forward to publishing quality posts with a free blog maker that widens your brand’s reach and grows your audience? HubSpot has the solution. With this feature of HubSpot CMS, you can drive traffic and conversions at will.

An engaging and captivating blog can bring tons of traffic to your website and build trust and relationships with your readers. However, creating a blog on a traditional CMS platform can be daunting.

With CMS Hub, you can create and scale a successful blog with free themes and a visual editor. If you need help, you can connect with HubSpot Partner agencies to get a head start.

Fully-Integrated CRM

This feature enables businesses to track and analyze their real-time sales activity. The fully integrated CRM enables businesses to gain data-driven insights in a real-time sales pipeline. It also gives detailed reports on sales activity, productivity, and team performance.

These insights help businesses to track team performance and spot opportunities for growth with personalized digital experiences.

Dynamic Content

Content management with HubSpot CMS Hub is fun. From creating an event list to a product catalog or employee listing on the CRM, HubSpot makes content updation easy. It is easy to update content on the HubDB table or the CRM object and publish data with a few clicks.

Every dynamic page has its SEO-friendly URL and offers specific analytics to help you monitor the performance of your published content on CMS Hub.

CMS Hub to Content Hub: How cool is that transition?

On April 3, 2024, HubSpot rebranded CMS Hub as Content Hub with the addition of some of the following features to the already existing CMS Hub, including:

Brand Voice: Businesses can use this brand voice feature to create their brand’s tone, personality, and style. This feature can edit content and apply a specific tone to it.
Membership: This feature enables businesses to create and show members-only website content to customize digital experiences exclusive to paid users. This feature helps customers to have unique experiences.
Podcasts Hosting: Content Hub offers podcast hosting by using HubSpot AI assistant. This feature enables businesses to host podcasts on their website or distribute them on other platforms like Spotify, Anchor, and more.
Content Embed: With this feature, users can make specific sections of their content available for embedding in other CMS platforms like Wix or WordPress. This feature also allows embedded content to use smart content and personalize the experience on the different CMS platforms.
Content Remix: This feature allows you to repurpose your content for multiple channels and formats in just a few clicks. This will enable you to distribute your content efficiently across other channels and formats.

HubSpot CMS Set Up:

The HubSpot CMS setup involves a few simple steps, but before you proceed with any further steps, you need to do a few things.

Before you make a run, consider the following:

First, create a free CMS Sandbox Account. Keep this account open in your web browser as you follow these setup guidelines.
It is advisable to install Node.js, which is required to enable HubSpot’s local development tools on Windows 10 or higher.

1. Install the HubSpot CMS CLI

Once you have completed the steps mentioned above, open a window and navigate to the directory where you wish to store your local HubSpot files. This would keep the themes and associated files.

After that, install the HubSpot CLI, which introduces an hs command to help you interact with your HubSpot account.

2. Configure the local development tools

Run the hs init command to take you through the following steps:

This will create a personal CMS access key.
Press the Enter button.
Select at least the “Design Manager” permission.
Copy your access key and paste it into the terminal.
Enter the name for the account.

Once you’ve completed these simple init flows, a configuration file, hubspot.config.yml, will be created in your current directory.

3. Create a theme

Run the hs create website-theme my-website-theme command to create a my-website-theme directory populated with files from the CMS theme boilerplate.

4. Upload your theme to HubSpot

Run hs upload my-website-theme my-website-theme command.

5. Create a website page

Click on Marketing, then Websites, followed by website pages in the top navigation bar.
Click on the Create dropdown
Click”Website page.”

On the next page,

Select the my-website-theme.
Select the “Homepage” template
Provide a name for your page.

On the Settings tab,

Set a URL for the page,
Add a page title
Select “Publish.”

Select your page’s URL.

6. Edit a CSS file

Run hs watch my-website-theme my-website-theme.
Save your changes.
Reload your published pages.

HubSpot CMS Hub: Is it worth its cost?

HubSpot promotes its wide range of services and plans to help businesses grow. The free plan is enough to start the basic sales operations and monitor the performance. HubSpot CMS Hub is optimized to comprehend business needs and deliver desired outcomes.

However, HubSpot’s paid plans are expensive yet robust for medium-sized businesses. You can consult with any expert HubSpot Partner Agency to guide you through the process and decide which plan suits your business and can deliver results.

The Bottom Line:

With the advent of all these additional features, HubSpot has taken the CMS game to the next level. Technological advancements are helping businesses scale their business and automate operations to focus on the productive and more needful facets of business. Along the same lines, you can hire the technical support of a HubSpot Partner Agency like TRooInbound to deliver the desired and delightful outcomes.

Switch From Conversion Funnel To Flywheel

Public Relations As Inbound Marketing

What is HubSpot CMS Hub?
Who Is HubSpot Best For?
Why HubSpot CMS Hub?
HubSpot CMS Hub Pricing
HubSpot CMS Hub Features
HubSpot CMS Set Up
The Bottom Line

Aman Bhati

Aman Bhati is a Digital Marketing Manager, possesses a diverse range of skills and knowledge to effectively tackle a broad spectrum of digital marketing challenges. His expertise extends from the development of project strategies and timelines to the optimization of website design and content, conducting comprehensive market research, and efficiently setting up and managing paid advertising campaigns.

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