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HubSpot Content Hub: Features and Its Use

By Aman Bhati

7 min

April 5, 2024

Creating content and managing it on different marketing platforms is a challenging task for all businesses. In light of this, HubSpot released the Content hub, a brand-new platform for marketers.

With the power of Content Hub, you can create content in different formats and easily manage them on multiple channels. Plus, it provides personalized experiences for all the customers. It will be an exciting journey for businesses to leverage the power of HubSpot Content Hub, but you might need help in learning the new features. That’s why we have covered everything about Content Hub in this blog, whether it’s about benefits, challenges, or features. Let’s evaluate each one of them in further detail.

Why Do You Need HubSpot Content Hub?

Nowadays, content marketers face different challenges. Therefore, Hubspot has introduced a new hub called HubSpot Content Hub. Here is the list of challenges.

Fragmented Workflows

Managing different platforms, including uploading content, scheduling posts, and tracking analytics, results in a fragmented workflow and is a time-consuming task.

Inconsistent Content

A consistent flow of content is challenging to manage on multiple platforms. It needs different tools for planning, creating, and publishing content. Inconsistent content management will reduce the opportunity to attract audiences.

Personalized Content

Audiences have raised the demand for personalized experiences, but delivering content for the targeted audience might be difficult for some businesses, increasing the need for the right tools.

Content Management System

Marketers need more time to repurpose the content on multiple platforms, and working with traditional CMS does not offer the flexibility to create content in different formats and use it on various platforms.

Limited Customization

Creating a unique online presence that represents the brand’s voice will need more customization options to personalize the website, design, layout, and content. Nowadays, businesses find that their CMS is limited in terms of customization.

Lack of SEO Support

Marketers need to optimize their content for search engines because it helps them increase their online visibility, generate organic traffic to their websites, and reach the targeted audience easily. This challenging task requires a CMS with SEO-friendly features and functionalities, as well as analytics tools to measure performance.

Overcome all of these challenges with an easy integration of HubSpot Content Hub and get the benefits of its features to transform your content marketing initiatives.

Benefits of HubSpot Content Hub

HubSpot Content Hub is more than a content management system. Its wide range of services and functionalities enhances business outcomes. Let’s have a quick overview of its benefits.

Centralized Command Center

HubSpot Content Hub is a single platform for managing all your content requirements. It offers a user-friendly interface and different features for managing blogs, social media content, videos, podcasts, and more. It eliminates the need to manage several platforms and simplifies the work of content creators and marketing teams.

Content Creation Powerhouse

It helps to create high-quality content with built-in AI tools, such as the AI Content Assistant, which suggests topics, generates outlines and recommends relevant keywords. Focusing on producing more compelling and educational content is made simple by this streamlined procedure.

Personalized Content

HubSpot Content Hub makes it easy to deliver personalized content with its tools, such as Smart Content. It develops content based on visitor behavior, demographics, interests, and makes sure that it is relatable to the targeted audience, boosts engagement, and increases conversion.

Easy Content Management

It has a powerful content management system that enables users to store, organize, and repurpose existing content efficiently. HubSpot Content Hub eliminates the need to add content on different platforms manually and helps to optimize the content in several formats and platforms.

Drive Revenue

A personalized approach and tools like Smart Content help increase engagement and build trust among valuable customers. They also help create the right content based on the customer journey, driving conversions and revenue.

Increase ROI

With the help of AI, HubSpot Content Hub reduces time, increases resources, and helps users get more benefits from existing content. It provides AI tools like AI Content Remix to repurpose existing content into different formats and AI content (Blog) for content creation.

Time-saving and Increased Efficiency

It is a centralized platform for managing blogs, social media, podcasts, videos, and other content. It eliminates the need to work on different platforms and makes sure that everything is easily available to edit, publish, and reuse the content. As a result, the HubSpot Content Hub helps to increase efficiency.

Content Creation Features

HubSpot Content Hub offers advanced features to improve content and make it more informative, attractive, and valuable for the audience. Let’s take a dive into the content creation features and effortlessly optimize the content.

Content Remix

It offers AI-driven content repurposing software that can transform blogs into other formats like social media posts, podcasts, and videos. With minimal effort, it helps to expand the reach, attract more leads, and increase customer acquisition. It eliminates the need for a large budget and provides a unified platform to keep your message consistent and relevant on different channels.

Brand Voice

An AI-powered assistant of HubSpot helps to create a copy that aligns with your brand identity. It generates on-brand copy by analyzing the existing piece of content and creating a summary that represents your business work and ethics.

[Note: Set up your brand voice before you start generating content in your desired style. Also, use slash and highlight commands with “Apply brand voice” for easy editing.]

Scalable CMS

Get the benefits of the free CMS tool provided by HubSpot Content Hub. It eliminates the need for a developer and helps to build a business website by providing a theme library, drag-and-drop editor, website analytics, premium cloud hosting, and many more for easy development. It becomes easy to create data-driven decisions that help the business grow effortlessly. Moreover, it helps to launch marketing campaigns, capture leads, and follow up from a single platform.

AI Blog Writer

It can create valuable and compelling content in a few seconds with the help of AI Blow Writer. Using the correct prompts and questions will generate high-quality blog posts easily and minimize the research time. Also, it can be used to create an outline or a rough draft for a blog post.

Lead Capture

HubSpot offers lead capture software to help the sales team generate more leads for a business. It has an easy drag-and-drop editor for creating forms and collecting useful information. The software automatically funnels data into CRM and gives the marketing team easy access to create campaigns.

Also, it automatically scores contacts to help the sales team in analyzing the most productive area or where they can improve.

HubSpot AI

It saves time and money by providing AI-powered tools like an AI website builder, an AI content writer, and a social caption generator. It also provides an AI email writer, a meta description generator, and an AI blog writer for attention-grabbing content. All of these tools help streamline the workflow, attract more visitors, and increase the conversion rate.

Content Management Features

HubSpot Content Hub is an all-in-one platform that allows you to manage all the content in one go. Let’s discover the features to manage content effortlessly.

SEO Recommendation

It has SEO marketing software that helps to develop SEO strategies, provides SEO recommendations, optimizes content, and measures ROI. With a content strategy tool, it builds search authority and ranks for relevant topics. It also suggests topics according to relevancy, competition, and popularity for creating business-related content.

HubSpot Content Hub enables you to view search keyword data and provide detailed reports on search engine ranking and performance. It also enables the integration of Google Search Console to HubSpot, allowing you to receive data directly from Google.

Advanced Analytics and Reporting

Companies can benefit from HubSpot Content Hub’s advanced analytics and reporting feature. When data from existing business apps is integrated, it delivers powerful custom reports. It also enables you to customize the dashboards by combining different reports so that everyone can view the metrics and track progress.

It provides a dashboard template library and a drag-and-drop editor to build and customize the dashboard. Also, it enables you to share it on Slack or email directly within HubSpot. It secures data management by providing an option for public or private or restricting access for users and teams.

Memberships

Working with consumers, partners, resellers, and other stakeholders is made simpler with this feature. It gives businesses the power to allow a specific group of people to access a particular section of a website. In this way, you can restrict access to content and updates.

It can also assist you in developing a membership-driven website that is helpful and valuable for all customers. It makes you strategic in terms of giving access to a segment of customers.

Video and Podcast Hosting

This feature helps in creating powerful videos and embedding them into marketing and customer service content, such as on the website, in emails, in knowledge base articles, and in social media posts. It can also create in-video forms and CTAs to increase the user engagement and conversion rate. It enables you to track the data like video views on contact records, measure performance, and create custom reports.

A/B Testing

It is a feature that tests your web pages by creating two versions of a page and observing which performs better. In this A/B testing, one version is visible to half of the audience, and the another version will be visible to the other half of the audience. That’s how it works. Comparing each version will give you a better idea for development.

Content Embed

The Content Embed feature of HubSpot Content Hub has the power to rebuild the entire website. It creates personalized web experiences for your audience through embedded content. It is helpful for businesses with WordPress sites. It enables them to create and customize the content and quickly integrate it into their WordPress site without learning coding and designing.

Concluding Thoughts

Now, you are ready to get the optimum advantage of HubSpot Content Hub. Getting an overview of all the features will help you in easy onboarding and saves your time from learning those features.

TRooInbound is a HubSpot-certified partner to help businesses grow efficiently with streamlined processes. You can talk to our team of experts about all your sales and marketing needs, and they will help you find the best solution.

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7 Why do you need HubSpot Content Hub?
Benefits of HubSpot Content Hub
Content Creation Features
Content Management Features
Concluding Thoughts

Aman Bhati

Aman Bhati is a Digital Marketing Manager, possesses a diverse range of skills and knowledge to effectively tackle a broad spectrum of digital marketing challenges. His expertise extends from the development of project strategies and timelines to the optimization of website design and content, conducting comprehensive market research, and efficiently setting up and managing paid advertising campaigns.

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HubSpot Content Hub: Features and Its Use