Are you in search of software that can help you manage CRM tools and run email marketing campaigns?
You will encounter two marketing giants: HubSpot and Mailchimp. HubSpot is usually used for CRM, but it also offers email marketing. Whereas Mailchimp is used for email marketing, it has recently introduced CRM features as well.
In the game of HubSpot vs Mailchimp, we are going to compare features and functionalities, marketing tools and services, and much more. Before you discover the differences between both, let’s take a brief note of what HubSpot and Mailchimp are.
What is HubSpot?
HubSpot is a software for inbound marketing and sales activities of businesses. It has created separate hubs like CMS, marketing, sales, service, operations, and commerce that work seamlessly within the platform with a set of tools.
It makes your work easy by eliminating the need to sync data in each section or platform. There are HubSpot email templates that are free to use, mobile-friendly, and responsive.
Moreover, HubSpot has an Artificial Intelligence (AI) capability that helps in content creation for blog posts, landing pages, email, and creating campaigns to streamline the process with AI. Let’s take a glance over the critical features of HubSpot.
Features of HubSpot
Contact Management
It gives you information in three forms – who, what, and when. For instance, if someone has bought your product or services, then it will give you a report based on who the buyer was, when he bought it, and which product he purchased. With this data, you can create personalized marketing for your customers.
Company Insights
Gmail and Outlook Integrations
HubSpot allows you for Gmail and Outlook integrations for free. It offers you sales productivity tools such as templates, meetings, sequences, and much more.
Analytics and Sales Dashboard
The Analytics dashboard feature of HubSpot analyzes your website bounce rate, pages viewed, and average session time of visitors on a page. In the sales dashboard, you will get a report on sales and marketing activities like total meetings booked, deals closed, sales forecast, and sales performance.
What is Mailchimp?
Mailchimp is an email marketing platform for broadcasting your messages through emails. It helps you by eliminating the limitations that other email platforms have. For example, with Mailchimp, you can send multiple newsletters or emails to infinite people or users at the same time.
It assists you in creating, designing, tracking, and managing email campaigns for your users or customers. Whether it’s a startup or large enterprise, Mailchimp caters to businesses of all sizes.
Features of Mailchimp
Contact Management
Design Templates
Mailchimp email templates are in large numbers and are pre-designed and custom-made for its subscribers.
Customizations
Personalized Marketing Campaigns
With Mailchimp tools, your business can target newsletters to your clients based on specific actions like click history. You will get information such as who has responded to your newsletter, who hasn’t, and who is clicking on which part of the document. Another option for personalized marketing is A/B testing. You can also send mass emails to your subscriber list with shades of options.
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HubSpot vs Mailchimp: A Glance Over Common Differences
In the above sections, we have discovered HubSpot and Mailchimp in detail. Now, we will look at the criteria of HubSpot vs Mailchimp.
| Criteria | HubSpot | Mailchimp |
|---|---|---|
| Integrations | 1000+ integrations | 250+ integrations |
| Subscription price | Starts from 50$ per month | Starts from 13$ per month |
| Analytics and Reporting | Basic | Advanced |
| Users | 194,000+ | 13 million+ |
| Ease of use | More complex | User-friendly |
HubSpot vs Mailchimp: A Comparison of Features
| Criteria | HubSpot | Mailchimp |
|---|---|---|
| Landing pages | As a part of its all-in-one marketing | As an add-on feature |
| Automation | Multiple automation features | Basic automation features |
| Analytics | Advanced | Basic |
| Social media | As a part of its marketing | As an add-on feature |
HubSpot vs Mailchimp: Feature Upgrades
New Features Introduced by HubSpot
- Commerce Hub: B2B commerce suite
- Clearbit: Real-time data records, form optimization, and identify visitors
- New Webflow: Addition of Chatbot, assets, and more
New Features Introduced by Mailchimp
- Multichannel marketing with SMS
- More integrations
- Multiple Languages available
In a new feature addition game of HubSpot vs Mailchimp, HubSpot secured its place with advanced features that are more helpful for any business.
5 Best Email Marketing Tools
Mailchimp
One of the best email marketing tools, Mailchimp is used by small businesses and large enterprises. Mailchimp offers you several advanced features, such as:
- Simpler User Interface (UI)
- Drag and Drop editor
- Responsive email template
- List segmentation
- Send time optimization
Brevo
Brevo (formerly Sendinblue) is another best email marketing tool with a variety of other channels such as SMS, Facebook messenger, chat, and a built-in CRM. It is wrapped with key features such as:
- Landing page builder
- Send transactional emails
- Facebook ads integration
- Drag and drop email editor
- User segmentation
ActiveCampaign
ActiveCampaign is an advanced email marketing campaign that caters to business-to-business (B2B) and business-to-customers (B2C) industries. This best email marketing tool has significant features such as:
- Built-in spam tester
- Split-testing
- Multichannel marketing
- Pre-built email templates
- Custom Automation
HubSpot
HubSpot is a CRM platform that B2B companies and sales-oriented businesses such as SaaS use. Its primary focus is on inbound marketing which means attracting loyal customers to your business. But, HubSpot is ranking in the list of best email marketing tools because of its advanced features such as:
- Drag and drop email builder
- Email tracking and scheduling
- Social media marketing
- A/B testing
- Content optimization
GetResponse
In the list of 5 best email marketing tools, GetResponse has secured its place. It is the software that helps you to create landing pages, pop-ups, automation workflows, forms, and much more. Its key features are:
- Push notification
- AI-generated campaigns
- Free email templates
- Autoresponder
- Custom segmentation
HubSpot vs Mailchimp: Which One to Choose?
The best software for you will be the one that aligns with your business goals and caters to your customer needs in an enhanced manner. The key difference between HubSpot vs Mailchimp is that HubSpot is an all-in-one marketing hub that runs marketing, sales, and operational activities. On the other hand, Mailchimp is an email marketing software.
If you are still unsure about which one works best for your organization, then here is the critical information that can help you.
HubSpot will be best for:
- Organizations that focus on robust automation and reporting.
- You are looking for a centralized hub for your sales and marketing services.
- Large enterprises that can work with advanced marketing and have a high budget.
- The companies need more customization and personalization options.
Mailchimp will be best for:
- You have a primary focus on email marketing.
- Startups and small businesses that have a low budget.
- Businesses are looking for simple solutions for basic marketing needs.
TRooInbound: Your Best Marketing Partner!
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Hence, choose the right partner for your business who not only makes your business grow but also helps you to get one step ahead of your competitors.
