Home HubSpot HubSpot vs Marketo: An In-Depth Analysis for Marketers

HubSpot vs Marketo: An In-Depth Analysis for Marketers

By Aman Bhati

7 min

May 8, 2024

HubSpot vs Marketo: A Detailed Guide

HubSpot vs Marketo: both are always known by the marketer’s pocket platforms because of their efficiency and functionality. These platforms are the most prominent marketing platforms for inbound marketing.

Digital marketing automation and lead generation are the modern-day counterparts of old prospecting and advertising methods.

Most forward-thinking businesses currently use automation technology to optimize marketing processes.

But yes, there is always a question in mind: Which automation platform is better for marketing in HubSpot vs Marketo?

Marketing automation is a growing trend. If you’re not using marketing automation software for lead generation in 2024, it’s time to reconsider.

Email Marketing Automation

Email marketing automation is the most common and popular form of marketing automation. It allows companies to automate the email marketing process, from opt-in to follow-up emails based on customer behavior. Businesses can increase their customers’ interest in the product or service by sending personalized messages. You can create rules in an automation workflow to control each campaign’s actions.

Adopting marketing automation software like HubSpot vs Marketo is crucial to generating business leads. However, choosing the right solution that meets your business requirements can take time and effort.

With numerous options available, including HubSpot vs Marketo, each offering different features and drawbacks, making an informed decision is essential. This blog will serve as a guide to help you navigate through the challenges and make the best choice for every organization’s needs.

What Is HubSpot?

HubSpot’s Marketing Hub is the ultimate tool for enhancing every aspect of your business. With its full-featured software, including marketing, sales, and service sectors, it has all the bells and whistles you need. However, when it comes to making outstanding strategies, the real magic happens in HubSpot’s Marketing Hub.

HubSpot expertly integrates its CRM system with the Marketing Hub, allowing users to enjoy the best of both platforms.

HubSpot Marketing Hub and its CRM enable marketing, customer service, and sales teams to collaborate in attracting, engaging, and delighting customers.

The HubSpot marketing automation platform taps into the CRM. It offers a wide range of tools for email marketing, forms, landing pages, contact management, live chat support, traffic analysis, and conversion tracking. Additionally, it provides ad placement options on various social engagement platforms.

What Is Marketo?

In this Marketo vs HubSpot comparison guide, Marketo is a super popular marketing automation solution in the business world. This platform has excellent skills in personalizing content, automating lead nurturing, and managing leads.

Marketo is a component of Adobe Experience Cloud, a suite of online marketing and analytics solutions from Adobe, Inc.

Email campaigns, mainly email nurturing and automation, are super essential features of Marketo. And guess what? Marketo has not one but two primary marketing tools: Marketo Engage and Bizible.

Users can use Marketo Engage to create, manage, and employ personalized engagement strategies for various channels: email, web, mobile, and more.

Bizible calculates the return on investment (ROI) for the channels you utilize for user interaction.

You will learn how customers know of your product and why they are buying it, objectively determining the value of your marketing efforts.

Marketo has the power to enhance customer interactions and offer genuine experiences to potential leads regardless of their location.

HubSpot vs Marketo: Price and Features

You can find the right marketing tool for your business by conducting preliminary research, demonstrating that HubSpot and Marketo are attractive options for streamlining otherwise complex marketing processes.

Choosing between them takes time and effort. Consider how Marketo and HubSpot match up in these six major categories to make your final decision.

HubSpot vs Marketo Pricing:

Marketo offers several modules: marketing automation, email marketing, lead management, account-based marketing, digital advertising, social marketing, and mobile marketing.

You can use these modules individually or combine them, which will change the overall price of your purchase. The modules are available in scales with tier pricing: Select, Prime, Ultimate, and Enterprise.

HubSpot stays within this model. They’ve got their tiers called Starter, Professional, and Enterprise respectively.

HubSpot does not veer from this model. Its respective tiers are starter, professional, and Enterprise.

Along with HubSpot Marketing Hub, there is HubSpot Sales Hub, HubSpot Service Hub, HubSpot Operation Hub, and a content management system (CMS) that can be integrated with all of HubSpot’s services.

HubSpot’s services, including the Marketing Hub, are priced based on the organization and do not have a user limit.

HubSpot Pricing:

Marketing Hub Professional:

Complete marketing platform for automated processes, reporting, and campaigns.

Starts at $800/Month

Includes 3 seats
Additional seats start at $45/Month
Includes 2,000 marketing contacts

Starter Plus:

Campaign reporting
Custom reporting
Social media
Dynamic personalization
Teams
Omni-channel marketing automation

Marketing Hub Enterprise:

The most powerful marketing automation software for advanced control and flexibility.

Starts at $3,600/Month
Includes 5 seats
Additional seats start at $75/month
Includes 10,000 marketing contacts

Professional Plus:

Custom events
Limit access to content and data
Customer journey analytics
Multi-touch revenue attribution
Custom objects
Organize teams

Whereas,

Marketo Pricing:

Spark $895.00

1 user(s) / Month
10,000 records
Email marketing
Customer engagement engine
Communication limits
Lead management/nurture/score
Event marketing and webinars
Marketing Calendar
SEO
Social boost
CRM integration
5 sales Insight users
5 marketing calendar users

Standard $1,795.00

1 user(s) / Month
10,000 records
Includes all of the spark, plus:
A/B testing
Advanced lead scoring
Advanced dynamic content
Progressive profiling for forms
Extended integrations & API
Marketing program analyzer
Revenue cycle modeler
Revenue analyzers
10 sales insight users (total)
5 marketing calendar users

Select $3,195.00

1 user(s) / Month
10,000 records
Includes all of the standard, plus:
Advanced revenue analytics
Advanced email analytics
Time-series data warehouse
Advanced custom reports
Social sweepstakes and referrals
Role-based permissions
20 sales insight users (total)
5 marketing calendar users

HubSpot vs Marketo Features:

Let’s dive into the HubSpot features below:

HubSpot Marketing Hub Features:

Ads Software:

Create highly targeted ad campaigns.
Report valuable insights.

Google Ads:

Generate leads with Google Ads.

Exit Intent Forms:

Customizable popup forms.
No coding is necessary.

Blog Software:

Drives traffic and conversions with integrated blogging tools.

Marketing Analytics & Dashboard Software:

Built-in analytics, reports, and dashboards.

Dedicated IP Address:

Marketing emails get delivered using a dedicated IP.

Free Online Form Builder:

Use a powerful online form builder.

Free Landing Page Builder:

Create and test beautiful landing pages for multiple devices.

Calls-to-Action:

Personalize, test, and optimize with conversion CTA’s.

Lead Capture Software:

Leads capture and automatically synchronize CRM with HubSpot forms.

Social Media Management Software:

Prioritize social interactions with social media management software.

Free Email Hosting:

Engage customers and boost click through rates with customized emails.

Behavioral Targeting:

Personalize marketing outreach at scale.

Ad ROI:

Quick, simple ad creation with seamless lead syncing.

Campaigns:

Within marketing software, you can manage, view, and act on campaign priority.

Free Email Marketing Tools:

Create, personalize, and optimize marketing emails.

Free Form Maker:

User-friendly interface to create lead-capture forms without coding.

Drag and Drop Email Builder:

With a CRM-connected drag-and-drop email builder, you can create customized emails.

Newsletter Builder:

Engaging emails for the targeted contact lists.

Ad Management:

Connect your HubSpot CRM with popular ad platforms.

Transactional Email Software:

Automated software to create transactional emails to send receipts, welcome messages, and more.

SEO Marketing Software:

Use in-editor SEO recommendations.

Popup Forms:

Generate leads with customizable popup forms without coding.

Marketing Automation Software:

Automate email campaigns lead scoring, and more.

Free Chatbot Builder Software:

Qualify leads, set up meetings, offer customer support, and scale conversations with live chatbots.

Free Contact Database & Management Software:

With a single click, you can add contacts and log sales activity.

Lead Management & Tracking Software:

Lead Management from the centralized database to streamline outreach.

Team Email:

Connect team email addresses to a universal inbox and collaborate.

Free Live Chat Software:

Convert leads, close deals, and provide support.

Video Hosting:

Embed videos and measured marketing, sales, and service collateral performance.

List Segmentation:

Create a targeted contacts list.

Marketo Features:

Cross-Channel Marketing:

- Engagement Map
- Cross-channel Engagement
- Social Marketing
- Email Marketing
- Interactive Webinars
- Mobile Marketing
- Digital Advertising
- Adobe Dynamic Chat

Sales and Marketing Partnership:

Sales insights
Account profiling
Target account management
Predictive audiences
Lead generation
Segmentation
Targeting

Content Intelligence:

Content personalization
Web personalization
Predictive content

Data and Insights:

Marketing Analytics
Advanced journey analytics
Multi-touch attribution

Conclusion:

Comparing HubSpot vs Marketo is a stimulating way to explore the innovation of competing marketing solutions.

Marketo is a heavy-duty tool for senior-level marketing experts or business owners, while HubSpot is more approachable and user-friendly for those looking to scale their business quickly.

Ultimately, this accessibility factor played a significant role in HubSpot’s success. Ultimately, the right choice for your specific business needs comes down to what works best at the end of the day.

Who Is TRooInbound?

TRooInbound, a remarkable and certified HubSpot Solution Partner and software agency with expert HubSpot developers, will assist you in making the best of HubSpot.

TRooInbound is the place to go for vetted and trained HubSpot developers who can handle any challenge. Connect to TRooInbound if you want to scale your business with HubSpot.

Looking for HubSpot website development?

Contact us for more details!

Switch From Conversion Funnel To Flywheel

Public Relations As Inbound Marketing

HubSpot vs Marketo: A Detailed Guide
Email Marketing Automation
What Is HubSpot?
What Is Marketo?
HubSpot vs Marketo Price and Features
HubSpot vs Marketo Pricing
HubSpot Pricing:
Marketo Pricing:
HubSpot vs Marketo Features
Marketo Features:
Conclusion
Who Is TRooInbound?

Switch From Conversion Funnel To Flywheel

Public Relations As Inbound Marketing

Aman Bhati

Aman Bhati is a Digital Marketing Manager, possesses a diverse range of skills and knowledge to effectively tackle a broad spectrum of digital marketing challenges. His expertise extends from the development of project strategies and timelines to the optimization of website design and content, conducting comprehensive market research, and efficiently setting up and managing paid advertising campaigns.

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