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By
Nikhil Jani
7 min
Today is the time where marketing has become the bloodline of all businesses, whatever be the commodity or service. As discussed in earlier blogs it’s not about what you are selling but how you are selling that interests the masses. For this the company puts different materials into use. These materials are known as marketing assets or in common terms marketing materials.
Marketing material is any media collateral that the company possesses in order to promote the different services and products the company offers. It also plays a vital role in brand building. In a nutshell any assets that you can use to convey the company’s vision and mission are known as marketing materials.
Marketing materials are mainly of two forms print and digital. Today we shall talk about digital marketing materials. They are all the other company assets ranging right from blog posts to videos, websites, landing pages. Basically everything that goes on about the company off the print.
With the passage of time and the advent of going digital print marketing materials are almost going obsolete.Today we shall talk about one of the most popular marketing materials, landing pages!!
To a lay man a landing page is the web page that a visitor is redirected to as a result of a click on an Ad, CTA or any other online destination. But it’s much more for a marketer/businessman. It’s a dedicated stand-alone page that drives the viewer to a particular action that helps in fulfilling different marketing goals, it can be subscribing, downloading a resource, generating sales and what not.
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Surely there’s something great about landing pages, that’s why they are a need for today and are most loved by all businesses, let’s discuss why
Here’s a basic but a very important aspect of landing pages, they increase brand awareness. When you redirect a user to your landing page, you propagate the first impression of your brand to him/her. If it’s great the user’s a lead if not there’s a bounce, no midway!
As briefly mentioned earlier, a landing page gets you a lead, the number of people who interact favorably to your landing pages are your leads, they can become your indirect promoters, prospects or even loyal customers. Making a visually and great sounding landing page will increase leads.
Unlike a home page as we discussed earlier, the landing page is a stand-alone page focussed on a single motive that can be increased web traffic, sales, resource download, etc. It helps you achieve your marketing goals in clicks. The page goal is aligned to your goal!
Well a landing page is hosted on the web, so it surely has a domain, it may be independent or a sub-domain. This gives your business a bonus chance to feature in the search listings of web browsers. This expands the audience you can reach with your landing page. For better reach you can include highly searched keywords, remember they must be relevant.
By now, we know that landing pages are great marketing tools. You can directly generate sales for your product and services by making dedicated landing pages for them. Now resort to landing pages if there’s a new introduction or just an update!
Thinking of getting landing pages for your business, but confused which software to go for, the new-age COS, HubSpot or the veteran CMS, WordPress!
We all know that HubSpot aces it at the marketing front, did you know that it has extended functionality in content creation for marketing materials, here’s how you can go on with marketing friendly HubSpot landing page development:
Well before starting off with the development, we must pick the plug-in we need to use for your landing page development. Now, that’s confusing for most folks, because we know WordPress has an expansive plethora of plugins. Today we shall focus on Elementor as it is one of the easiest and most popular for landing page development. So, here it goes:
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Even Though the no coding factor remains the same with both software, they have a completely different focus in their development, HubSpot focuses on accomplishing marketing goals, whereas WordPress aims at the design and build. So, pick wisely and in-line to your preference of what you want your page to be like, have great designs and grab onto users or accomplish goals!
TRooInbound is a top-notch landing page design and development agency with the right mix of marketing gurus and development professionals. Our team is highly devoted to every task they take, applying insights from their in-depth experience of working with a diverse clientele across different industry concerns. We excel at different HubSpot services not only landing page development but also, blog, website, email template & infographic development, and migration services too! We ensure you get the most quality leads and that too organically.
Dive into other interesting, well-researched, and nicely structured blog posts.
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