Home Shopify Looking To Create Shopify Store? Here Are The Tips To Get You Started

Looking To Create Shopify Store? Here Are The Tips To Get You Started

By Nikhil Jani

8 min

June 27, 2022

The craze of online shopping is visible and is expected to accelerate at a rapid pace in the near future.

If you have an idea that you think can make a difference in the eCommerce landscape, then Shopify is here to get you started.

For those unfamiliar, Shopify is a Software-as-a-service (Saas) platform that lets you set up an online store quickly without an extensive skill set in coding.

Once the Shopify store development phase is complete, you expand your business to new horizons, increase your geographic reach, represent your business in the most creative way, and experience a boatload of features at a very nominal fee. Setting up a Shopify store is simple and quick. To begin with, you sign up, add your products, select a suitable theme, and ensure smooth back-office operations such as shipping, tax, and payments. Back office operations are a little effortful and should be lined up in such a way that it does not cause inconvenience to the customers. We have put up a detailed list of interesting insights that will make it easier for you to create Shopify store. Let’s begin by understanding the process of setting up a Shopify store.

How to create Shopify store?

Shopify is a renowned eCommerce software that has gained immense popularity for simplicity since its launch. Before you choose to subscribe to its services, you are offered a free 14-day trial to test the user experience just by adding your email address and not your credit card information. If this sounds exhilarating, there is much more to explore which you will find in this blog post, but before that, take a look at the process.

Pick a business name

Store name is an essential first step of your business. Keep it simple, creative and easy to remember such that it blends well with your business and sets a unique brand voice. The domain name you choose might or might not be available which you can test with the in-built tool named ‘Shopify Business Name Generator’.

Create a Shopify account

Gone are the days when signing up was tough and troublesome. Shopify account setup can be done in a few clicks and in a very short span of time. You can ‘Start Free Trial’ to test the user interface or other features just by providing a few essential details. The details you need to fill in are; name, address, location, and contact information which you probably do in other apps or websites as well. For a comprehensive understanding, explore our beginner’s guide to Shopify to navigate your way through the platform’s features and functionalities.

Get familiar with the dashboard

To create Shopify store, start from the dashboard, add products, manage orders, set shipping rates, customize it timely, and make it available to the online searchers. The dashboard is the place where all your eCommerce operations can be conducted.

Create Shopify store such that the visitor doesn’t return empty-handed, if not with the product then at least with an accurate product description like:comprehensive answers to customer queries, materials involved, eco-friendliness, return or refund policies, and strong reasons to purchase them. Also, keep the policies clear and transparent.

The store facilitates you to add details such as; title, description, SKU, and price fields along with images, videos, or 3D models to enhance the virtual experience.

Blend in the theme

Intriguing graphics solely won’t win hearts. Shopify offers a variety of free and paid themes that blends well with your online store and sets a unique brand voice.

No matter what theme you pick, the store’s appearance will be modifiable without coding. If your business aims at a particular industry, themes or layouts relevant to that are also available.

To create Shopify store by leveraging your theme, the tips below are worth giving a try:-

Choose a theme that contains content blocks
Pick a theme that lets you add images and content vertically parallel to each other.
Invest in paid themes wisely or go with the free ones.
Trust what others said in the review section.
Do not hesitate to ask questions before buying a suitable theme.

Choose a theme that contains content blocks
Pick a theme that lets you add images and content vertically parallel to each other.
Invest in paid themes wisely or go with the free ones.
Trust what others said in the review section.
Do not hesitate to ask questions before buying a suitable theme.

Choose a feasible Shopify plan

Prior to Shopify account setup, you need to figure out the most suitable plan for yourself.

Selecting a plan is a hassle-free three-step process:-

The prices of the plans might change from time to time, so pick the one that is budget-friendly and you think will generate a good Return on Investment(ROI).

Prioritize Home Page customization

Homepage can make or break the impression on your visitors the moment they land on your store. To gain and retain their attention, add comprehensive content and impressive visuals.

Customize the default content of the homepage by clicking on the ‘Edit Home Page’ button given. Incorporate the information and images that educate visitors about your business to get them going.

Setup a payment method

A convenient payment gateway lets you accept payments from different modes. Shopify enables various modes of payments via ‘Shopify Payments’ which include; credit cards, debit cards, mobile wallets, and UPI. Also, if your business is operational globally, people can order and pay via PayPal.

Signing up for Shopify Payments is as easy as setting up a Shopify store, you just need to provide business information, personal details, product details, and bank account number.

Shopify Payments might not be available in all the countries. In such cases, integrating third-party providers is a go-to option.

Checkout settings

Many times a consumer puts a product in the cart but refuses to buy it. In such cases, Shopify helps you keep in touch with the customer.

Within 10 hours of abandoning the purchase, Shopify will send an automatic email reminder to the customers who left the purchase unfinished.

When the customer finishes the purchase, you can either keep them updated via emails or messages, depending on the source they choose.

Also, you can ask them to subscribe to your email newsletter for updates regarding; product announcements, discounts, and season sales.

Take Shipping charges into consideration

Higher shipping rates might result in lower sales. While creating a Shopify store, you can pre-define admin rules and the shipping rate will be calculated by Shopify accordingly which will favor you as well as your consumers.

To simplify it:-

Follow these steps and create Shopify store easily in a short span of time. A Shopify store expands opportunities and enables selling on multiple online platforms.

It is no doubt that an excellent shopping experience is a primary aspect of building an online store, but the content and the product appearance should be equally taken care.

However, launching could be the most exciting part post setting a Shopify store, but before that a handy checklist with all the boxes tickmarked is necessary. Below are the factors that you need to add to the checklist and verify them before going live.

Be Omnipresent

Research suggests that buyers prefer purchasing from social media if they get the product details comprehensively. Know your target audience and pick platforms on which that particular group is active.

Re-confirm the payment gateway settings

After setting up a Shopify store and enhancing its visual appeal, you obviously do not want to disappoint a single customer at any cost. It would be safe to conduct an order test and verify if it is payable through various modes of payment or not.

Ensure the presence of static pages

There are several aspects you need to consider to create Shopify store and presence of static pages is one of them. These include:-

Homepage- Visitors seek a glance at the homepage right after landing on your store. Keep it easily navigable and ensure it is enriched with comprehensive content.

About us page- Your ‘About us’ page educates about your business and invokes curiosity in visitors to explore further.

Contact page- If you manage to impress visitors on the first visit, they might want to reach out for further communication. Here you also get a chance to connect with them and form a good customer relationship.

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Frequently asked questions

Customer queries are endless. Addressing each and every query effectively and answering them thoroughly on the FAQ page of your Shopify store will solve a lot of problems for customers and build trust. They will see you as a reliable source of information and come to your store whenever they find something faulty.

Leverage the power of Email

Emails play a vital role in boosting your digital reach. Shopify store facilitates automating and scheduling emails pre and post-launch which spreads brand awareness and potentially drive sales. Emails, if sent repeatedly, deliver a delightful visual experience along with boosting customer engagement and keeping them well-informed. With email marketing, you can keep the customers updated with product announcements, improved UI/UX, E-receipts, order tracking, shipping proximity, and abandoned purchases.

Conduct a content audit

At any cost you do not want your customer to bounce off immediately or even a while later. Conducting a thorough content audit will help you prevent this.

Review the site content for any kind of spelling, grammar, or broken link mistakes. Unintentionally, these errors hurt the surfing experience which prevent the users from returning to your site.

If you feel it is gonna be too effortful or time-consuming, hiring professional freelancers or agencies could be an effective alternative.

Similarly, the technical side needs equal attention. Ensure that your store is multi-device responsive, does not result in ‘Error 404’, is free from any image-rendering issues, and the site page loads faster. When deciding on your e-commerce platform, delve into the technical capabilities and compare the features of Wix vs Shopify for an optimal online store experience.

Prioritize image optimization

To create Shopify store, multiple aspects need to be taken into consideration; Image optimization is one of them.

Shoppers of the modern age expect a quick response to everything they ask for. Faster loading images that are creative and understandable at first glance can increase user-friendliness as well as search-friendliness.

If you feel it is gonna be too effortful or time-consuming, hiring professional freelancers or agencies could be an effective alternative.

Here are some tips to optimize well:-

Be descriptive in the content below the image. Use keywords you are willing to rank and expect your ranking to go up for a particular product.

Consider tax and shipping settings

Consider adjusting the tax & shipping settings right when you create Shopify store, to prevent eating away profits.

The tax and shipping rates might vary from location to location which should be taken care of.

Considering and fixing each and every minute detail can do wonders. Over the years, many eCommerce stores have ruled millions of hearts and this number is likely to increase in the coming years.

This thorough guide is enough to get you started. Just make sure to consider each and every aspect given in this article for a smooth beginning. For optimizing your Shopify store, check out our recommendations for the best Shopify apps.

Stay tuned to receive more well-researched and comprehensive blog posts that will motivate you to do better.

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How to create Shopify store?
Create Shopify account
Blend in the theme
Choose a feasible Shopify plan
Setup a payment method
Checkout settings
Be Omnipresent
Frequently asked questions
Conduct a content audit
Prioritize image optimization
Consider tax and shipping settings

Nikhil Jani

Hello! I am Nikhil Jani- CEO at TRooInbound and a visionary man who follows the work ethic and fulfils all the client objectives in the promised time period. My primary role involves; strategic planning, customer service, communication, and supervising the business development team. Connect and know more about me.

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Looking To Create Shopify Store? Here Are The Tips To Get You Started