SEO Glossary: 300+ A to Z SEO Terms and Definition

By Aman Bhati

25 min

January 3, 2024

“Are you looking for an SEO glossary that explains a renowned SEO terms in simple english and in an easy to understand way?”

We all know that SEO (Search Engine Optimization) is a complex topic. You’ll be overwhelmed with many terms, especially if you’re new to SEO.

That’s why we’ve compiled the list of SEO glossary in this article containing 300+ SEO terms, from basic concepts to advanced. Acquire search result definition SEO glossary with definition for SEO success.

In this post, you’ll discover the following;

SEO GLOSSARY: ABCDEFGHIJKLMNOPQRSTUVWXYZ

Definition of SEO terms

SEO Tools

FAQs

So, without further ado, let us dive into the sea of SEO glossary essential to all marketers.

We will go over all of the SEO terminology, including their meaning, definition, and use.

At the end of this blog, we will go over the top SEO tools 2024 for all-purpose marketing. We are also offer SEO services worldwide. If you are looking for marketing services, contact us.

Continue reading this search result definition SEO glossary to learn about each marketing phrase.

#A

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Algorithm: A set of rules or calculations that search engines use to determine the order in which results are displayed. These factors include user experience, content quality, expertise, backlinks, etc

Alt Text: It is a short description of an image. Descriptive text associated with an image to help search engines understand the “meaning of the images” you use within your blog posts or web pages.

Accelerated Mobile Pages (AMP): Google launched an open-source HTML framework to power your mobile experience. AMP itself isn’t a ranking factor in Google searches.

Above the Fold: Top portion of the web page is visible to the users without scrolling.

AI Content: AI content refers to “automated content” created by artificial intelligence tools like ChatGPT, Google Bard, Jasper AI, etc. It is suggested that the AI-generated content is authenticated before posting. Do not rely 100% on AI content to build authority or improve your search rankings.

Anchor Text: Clickable text in a hyperlink > Best SEO practice to use a descriptive anchor text > Helps search engines to understand the context of the link.

Absolute URLs: It takes the complete form of the URL. An absolute URL is a full URL, including protocol (HTTP / HTTPS), the optional subdomain (e.g. www ), domain ( example.com ), and path (which includes the directory and slug).

Advanced search operators: Special characters and commands > You can type into the search bar.

Ambiguous intent: Refers to a search query in which the searcher’s intent is ambiguous and requires more clarification.

Async: (Asynchronous) Browser doesn’t have to wait for a task to finish before moving on to the next one while assembling your web page.

Amplification: Sharing information about your business on social media, sponsored commercials, and influencer marketing.

API: (Application Programming Interface) allows for the creation of applications by accessing the features or data of another service, like an operating system or application.

API: (Asynchronous Javascript and XML) It is a client-side script that exchanges data with a server/database without reloading or refreshing the page.

AJAX: (Asynchronous Javascript and XML) It is a client-side script that exchanges data with a server/database without reloading or refreshing the page.

Algorithmic Penalty: (Asynchronous Javascript and XML) You might have received an algorithmic penalty if your rankings drop heavily overnight. Check your Google Webmaster Tools Search Console to verify whether you received a manual penalty.

Ad group: One or more ads with a similar target. Businesses can group related keywords and write ads around a common theme.

Ad extensions: Extra bits of information that work to enhance your ad, make it more helpful to readers, and generate more clicks.

Authority: The combination of signals search engines use to assess websites and webpages for ranking.

Author Authority: Authority is the concept of using the reputation and credentials of a person who writes content online as a ranking factor.

Analytics: The process of gathering, evaluating, and interpreting data in order to get actionable insights that will help you better your strategy or campaign.

#B

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Bounce Rate: The visitors percentage who leave website within a few seconds after viewing only one page.

Below the Fold: Any content you need to scroll down to read would be considered “below the fold.”

Backlinks/Inbound Link: Backlinks are links on other websites that direct traffic to a page on your website. This links represent another website’s traffic coming to your site. The one of the significant SEO glossary every marketers should know.

Banner Ad: The banner ad is an online advertisement that’s displayed on a website. The formate of banner ads is JPG, GIF, PNG, or HTML5.

BNPL: (By Now Pay Later) BNPL is a short-term financing that allows consumers to make purchases and pay them in instalments, usually with no interest.

BOPIS: Buy Online, Pick Up In-Store is a business model that allows customers to order items online and pick them up in-store.

Black hat: Its an SEO practices that violate Google’s quality guidelines. It is recommended that do not use black hat practices much.

Bots/ Crawlers/ Spiders: Use to find content on internet. Its a common SEO glossary.

Browser (Chrome or Firefox): A software that allows you to access information on the web from anywhere like mobile or desktop.

Bundling: It is use to club multiple resources into a single resource.

Brand Authority: Brand Authority is a score (1-100) developed by Moz that measures the total strength of a brand.

B2B (Business-to-Business): In B2B SEO, a longer buying cycle, expensive products and services, and a professional decision-maker audience.

B2C: (Business-to-Consumer). This B2C SEO glossary means, In B2C SEO, the buying cycle is typically shorter (though it still varies by industry), products and services are (mostly) cheaper, and consumers are the audience.

Baidu: A popular search engine in China > Founded in January 2000 by Robin Li and Eric Xu.

Bing: It is a Microsoft’s search engine > Launched in June 2009, replacing Microsoft Live Search.

Black Box: Inputs and outputs can be observed, > No access to the process itself due to its confidential nature. One of the best examples of black box is, Google’s algorithm. It is very challenging to understand the programe of google algorithm.

Black Hat: Risky tactics that go against Google’s Webmaster Guidelines.

Blog: Blog a content writers friendly SEO glossary. It’s a publication of informative/educational content sorted in chronological order, with the updated content appearing at the top.

Branded Keyword: User’s query includes an exact match of a particular company or brand name.

Breadcrumb: A navigational element that helps users quickly figure out where they are within a website.

Broken Link: When a website goes offline, a webpage is removed without implementing a redirect, or the destination URL is changed without implementing a redirect is called broken links and it leads to 404 error page.

#C

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Canonical URL: The preferred URL when multiple versions of the same page exist.

Click-Through Rate (CTR): The percentage of clicks on a link compared to the total number of impressions.

Crawling: It is the process used by search engines to discover your web pages.

Caching: A saved version of your web page.

Caffeine: Google’s web indexing system. A database of web material, whereas Googlebot is the crawler that searches for it.

Citations: Also known as a “business listing,” a citation is a web-based reference to a local business’ name, address, and phone number (NAP).

Cloaking: Cloaking is a black hat SEO glossary term, it is a practice in which a website displays one version of a URL, page, or piece of information to search engines while displaying another to its real visitors.

Crawl budget: Crawl budget is the amount of pages crawled by search engines on a website during a given timeframe.

Crawler directives: Instructions to the crawler regarding the things to crawl and index on your website.

Commercial investigation queries: A query in which the searcher want to compare items in order to discover the best one for them.

ccTLD (Country code top level domain): Domains associated with countries.

Client-side & server-side rendering: It refer to where the code runs. Client-side files are executed in the browser. Server-side files are executed at the server.

Critical rendering path: Sequence of steps > Browser goes through to convert HTML, CSS and JavaScript into a visible web page.

CSS (Cascading Style Sheet): CSS considers under the SEO glossary and web glossary both. It is use to give the aesthetic look to the website with fonts and colours.

Channel: The different platforms to get attention and acquire traffic, including organic search and social media.

Conversion rate: Ratio of the visitors into customers. Including how many of my website visitors are filling out contact forms, calling, and signing up for our newsletter.

Cache: Technical word for storing data in hardware or software.

Co-Citation: A strategy for determining if one subject is comparable to another based on whether a third-party source pointed out both subjects in a single document.

Co-Occurrence: Co-occurence, on the other hand, refers to particular phrases mentioned in close proximity to each other.

Correlation vs Causation: A mutual relationship between two variables does not necessitate that one causes another.

Co-Occurrence: Co-occurence, on the other hand, refers to particular phrases mentioned in close proximity to each other.

Code Swapping: A SEO glossary in which a form of black hat SEO where a page is optimized for ranking, and then swapping another page’s content in its place once it has achieved top rankings.

Content Delivery Network (CDN): A network of servers that speedily deliver web content to users based on their geographic locations.

Content Hub: A web users can find different types content including guides, ebooks, branded, curated, user generated, faqs related to a particular topic.

Content Marketing: A marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain audience and to drive customer traffic on website

Content Uniqueness: The uniqueness level of a piece of content. We all know that duplicate content usually doesn’t bode well when it comes to rankings.

Cross-Linking: Linking between two different websites or two individual webpages within the same website.

Curated Content: Relevant information on a particular topic that has been gathered and presented in an organized and meaningful way.

Customer Journey: The touchpoints at which a prospect engages with a brand.

#D

Dive Into The World of Search Result Definition SEO Glossary, a Definitive Guide From A to Z.

Domain Authority (DA): A metric that predicts a website’s ranking ability in search engine results.

De-indexed/ Delisting: It means which and how many pages removed from Google’s index.

Data: All the hard numbers that represent real customers like who the person, what is his requirement, where he came from, when he come to visit, why he is coming, and how he will pursue.

Dead-End Page:Dead-end-page in SEO glossary means a page with no connections to other pages.

Deep Link: A link pointing to any webpage or content other than the homepage.

Deep Link Ratio: When an internal link points directly to a page other than the homepage on a site, this is known as a deep link.

Direct Traffic: Users that navigate directly to the site by typing the URL directly into the browser or by clicking on a bookmark are known as direct traffic.

Directory: A list of websites, sorted by related categories and maintained by human editors.

Disavow: If your link profile includes a high number of spammy, artificial, or low-quality inbound links that may be harming your rankings – and can’t get them removed for a legitimate reason. Use Google’s Disavow Tool to tell Google to ignore those links.

Do-follow:One of the important SEO glossary in which a link that does not use the nofollow attribute.

Domain: A website address – typically ending in an extension like .com, .org, or .net.

Domain Authority: The “power” of a website that has been built up over time and can assist a new page rank well immediately, even if that content has not yet gained links or interaction.

Domain History: Any activity, including backlinks and website built on a domain previously is known as domain history.

Doorway Page: Webpages are created to rank in search engines for specific keywords only for the purpose of redirecting users who click on that page to a different website.

DuckDuckGo: A search engine > founded in September 2008. Iits heavy focus on user privacy and a lack of filter bubbles is make it unique.

Duplicate Content: A similar content information present on others website.

Dwell Time: The amount of time that passes between a user clicking on a search result and returning to the SERP from a website. Short dwell duration > indicates poor quality material.

DNS (Domain Name Server): It allows domain names (ex: “xyz.com”) to be linked to IP addresses (ex: “120.1.0.0”).

DOM (Document Object Model): DOM SEO glossary means it is the structure of an HTML document and defines how that document can be accessed and changed by things like JavaScript.

DNR (Domain name registrar): A company that manages the reservation of internet domain names. eg: GoDaddy.

Directory links: In the context of local SEO, a “directory” is > a list of local companies that includes the business’s name, address, phone number, and other information such as their website. It can also refer to a specific form of unnatural link that goes against Google’s guidelines: “low-quality directory or bookmark site links.”

Dynamic Content: Dynamic content, the opposite of static content, serves content that changes based on the user browsing behaviour.

Dynamic Serving: Different material is served to different users based on their device type.

Dynamic URL: URLs may change based on the session id.

#E

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External Link: A link pointing from one domain to another. In other words an external link is any hyperlink that points to a destination URL other than its own domain.

E-A-T (Expertise, Authoritativeness, and Trustworthiness): A concept taken from the Google Search Quality Evaluator Guidelines and became known as E-A-T. It represents signals that Google uses to determine quality content but it is not a direct ranking factor.

Editorial Link / Natural Link: A link exchange from one website to another without the recipient asking or paying.

.edu Links: A top level educational-focused institution domain (TLD).

Engagement Metrics: Methods to measure how users are interact with webpages and content. Including Click-through rate, Conversion rate, Bounce rate, Time on page/site, New vs. returning visitors. Frequency and recency, and Dwell time.

Entities: Google has been moving towards entity search which is based on the knowledge graph including people, places, organizations, websites, events, groups, facts, and other things.

Egobait: A technique used by SEOs for link building to acquire backlinks. One of the important SEO terms to know.

Everflux: A constant fluctuation and the way Google updates its index > by continuously crawling the web for new content and integrating it ASAP into an individual index.

Exact Match Domain (EMD): An exact match domain refers to a keyword targeted domain. For example if you wanted to rank for the keyword phrase “how to develop a app”, you would buy www.howtodevelopaapp.com and you would rank on top of Google.

#F

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Follow: “follow” links, which are the default status of a link, pass PageRank.

Frames: An act of dividing the screen into different windows, displaying content from different URLs in a single view.

Freshness: The age of content published online, as seen in many patents filed by Google.

Featured Snippets: It refers to a special block Google shows above the organic search results. This box contains a summary (a paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL.

Findability: How quickly a website’s content may be found, both internally (by consumers) and outside (by search engines).

First Link Priority: A concept in internal linking.

Footer Link: Links that shows in the bottom/footer section of a website.

#G

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Google AdWords/ Keyword Tool: A google tool use by the SEO to find the keywords.

Google Alerts: Google Alerts is a free tool provided by Google which allows you set up email alerts to monitor the web for interesting content and mentions of your brand, your competitors, and any particular entity.

Google Bombing: A webpages optimisation practice to rank highly for irrelevant search terms. Google Booming is the important SEO glossary element to know.

Google Dance: An algorithmic fluctuation of Google’s search results pages.

Googlebot: Google’s web crawling robot, also known as a “search engine spider”.

Google My Business: Also known as GMB listing. It is free GMB listing service for business to be found on Google Search and Google Maps.

Google Sitelinks: Links of Google’s search results to help users navigate directly to various sections of a website.

Google Slap: This is a PPC word used when Google finds that an advertiser is sending visitors who click on their ad to a page that is unrelated, of poor quality, or simply loads too slowly.

Google Suggest: The terms refers to the suggested queries by Google itself, as you type in your search queries on Google.

Google Supplemental Index: The supplementary index of Google is an extra search engine index that may contain some of your website’s pages.

Google Trends: A free tool offered by Google allows you to explore trending, latest and updated search topics.

Google Webmaster Guidelines: A set of general guidelines, approaches, best practices, and principles.

Guestographics: Guestographics is a approach of link building. A link builder uploads an infographic on his or her site, contacts other bloggers who have written comparable information, and provides the infographic to graphically represent their content, potentially earning links.

Guest Blogging / Guest Posting: A marketing method whereby a blogger contributes an article to another blog.

#H

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HTML: HyperText Markup Language website standard language for creating web pages.

Hummingbird: A semantic search > focusing on user intent and returning contextually relevant results > represents a revamped version of Google’s algorithm.

HTML5: HTML5 is another SEO-friendly markup language that includes various enhancements over HTML, such as improved user experience in audio and video and serves as a viable alternative to less SEO-friendly languages like as Flash and Silverlight.

HTML Sitemap: In contrast to an XML sitemap, which is designed particularly for search engine spiders to scan, an HTML sitemap is more user-friendly, allowing users to locate and navigate to different sites by clicking on the links given.

HTTPS (Hyper Text Transfer Protocol Secure): All sending and receiving of information are encrypted and secured.

#I

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Index: The database of web pages collected and maintained by search engines.

Internal Link: A link from one page to another within the same website.

Image Sitemap: A sitemap lists the photos on your website, increasing the likelihood of your photographs being picked up by Google and appearing in Google Image search results.

Image Title: The image’s title and description are the material around the image that informs search engines about the topic and content on the page.

Impression: The number of search result is seen no matter whether it is clicked or not.

Inbound Link: A hyperlink from another website to your website > may be followed or nofollowed.

Index: The index of a search engine is analogous to the index of books in a library in that information is sorted and organized by predetermined parameters so that it may be quickly retrieved when a search is performed.

Indexability: How easily that a page can be included into a search engine’s index.

Infographic: An infographic is a graphical representation of information, data, or knowledge and is designed to be visually appealing. It is also a popular link building technique.

Internal Linking: A technique of hyperlinking different pages within a site to one another.

Index Coverage report: A report in GSC (Google Search Console) > shows you the indexation status of your site’s pages.

International SEO: The process of optimising a website to improve its search engine rankings in multiple countries > methods include > use of rel hreflang tags,ccTLDs, geo-targeting your website through Google Webmaster Tools.

Interstitials: Ads that appear in a form of a popup, lightbox, or a separate browser window when you are browsing or waiting for a page to load.

Inverse Document Frequency (IDF): A numerical statistic that evaluates how important a word in a document is > based on vaious factors including the frequency of the term in the doc.

IP (Internet Protocol) Address: It refers to the unique blocks of numbers (e.g. 192.168.1.1) which identifies devices on a computer network.

Image carousels: Image results in some SERPs (Search engine result pages) > are scrollable from left to right.

#J

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JavaScript: A programming language > can add dynamic interactivity to your website.

jQuery: A fast, small, and feature-rich JavaScript library > makes things like HTML document traversal and manipulation, event handling, animation, and Ajax.

#K

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Keyword: A word or phrase users enter into a search engine to find relevant web pages.

Keyword Cannibalisation: A bad occurrence whereby multiple pages target the same keyword, causing confusion to search engines and negatively affecting search engine rankings.

Keyword Categorisation: A grouping process of multiple keywords > related to a specific topic into a section of a website / webpage. It is an important SEO glossary to know while you are searching for keywords for your website.

Keyword Density: The keyword percentage mentioned in a web document.

Keyword Rankings: The webpage position on the organic SERPs (search engine results pages).

Keyword Research / Keyword Analysis: The process of discovering what keywords your prospects are using > understanding their intent to better optimise your pages for both users and search engines.

Keyword Research Tool: An online or offline instrument that enables you to retrieve keyword data and insights.

Knowledge Graph: An enhancement to Google’s search engine > delivers new information quickly and easily by deeply understanding the meaning of the search query.

#L

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Link Building: The process of acquiring backlinks to a website to improve its search engine ranking.

Landing Page: It is a page that a user lands on after clicking on a search result.

Latent Semantic Indexing (LSI): A formula used by search engines to determine whether a page’s content is semantically relevant to a keyword related to the subject.

Login forms: Pages that require login authentication before a visitor can access the content.

Link: Any clickable text, button, or image hyperlink > takes users to another section internally or externally of a website / webpage.

Link Age:An SEO glossary term in which the number of years or time of a link exists in a search engine’s index.

Link Acquisition: Acquiring process of a backlink to increase search engine rankings.

Link Bait: A piece of content infographic, case study, research paper, blogpost, image> purposely designed to attract content creators to hyperlink to it.

Link Building: The process of acquiring backlinks through outreach, submission (e.g. to resource pages), and PR.

Link Burst: A rapid increment of backlinks pointing to a website, especially new websites.

Link Buying: Buying or selling links > that pass PageRank.

Link Condom: Links that restrict PageRank from reaching the destination URL.

Link Diversity: The assortment of the kinds of links in a website’s link profile. These attributes can be classified into: Diversity of anchor text, Follow vs. nofollow, Location of the link on the page including > footer, header, sidebar, editorial links, and type of website including > forum, blogpost, resource list, .gov, .edu links.

Link Farm: A network of websites > link to another.

Link Hoarding: Attempting to prevent link juice from going out to other websites by using a nofollow tag or not connecting out at all.

Link Reclamation: Reaching out to someone who has mentioned your brand or referenced your material but has not linked to you and requesting them to connect to you is a link building tactic.

Link Relevancy: How relevant a link is to the destination URL.

Link Rot: Any hyperlink on the web > no longer functioning as it was intended > It may come in the form of broken links.

Link Spam: Any form of link building > goes against Google’s Webmaster Quality Guidelines.

Link Velocity: The rate like how fast or slow the links are acquired within a period of time.

Linkerati: A term describing website owners and content creators who link out to other websites, coined by Rand Fishkin.

Local pack/Map Pack/ Snack Pack / Google 3-Pack: SERP feature that appears at the top of the SERPs when a user makes a search with local intent.

Local Citation: Where your company’s Name, Address, Phone number (NAP) is mentioned on other websites such as directory listings.

Local SEO: An optimising method for a local business to rank on the local search results including > building local citations, earning Google My Business reviews, and building the website’s Page Authority.

Long Tail Keywords: Longer and more specific keywords phrases to the searcher’s intent.

#M

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Meta Description: A summary of a web page’s content in search engine results.

Mobile-Friendly: Websites optimized for display and functionality on mobile devices.

Meta robots tag: Pieces of code > provide crawlers instructions > how to crawl or index web page content.

Main Content (MC): The MC is any part of the webpage that directly helps the page to achieve its main purpose.

Main Navigation Menu: Contains links to internal pages of a website, usually located in the header section.

Manual Penalty: A manual activity in which a human engineer from Google or Bing manually reviews a site identified for spammy SEO practices and purposely inhibits the site from ranking well.

Meta Description: A HTML attribute > used to provide search engines with a summarised description on the contents of your webpage.

Meta Keywords: A HTML attribute > lists the keywords that are found on the webpage.

Meta Refresh: A method > getting a web browser to refresh a page > after a give time interval.

Meta Robots: A HTML attribute > instructs search engines to obey a set of rules such as not indexing a page and not following any links on the page.

Mirror Site: A mirror site > a copy of another existing website. This SEO glossary also involves technical expertise.

Mobilegeddon: A Google ranking algorithm update. It ranks webpages on mobile search results based on how mobile-friendly in terms of readable text size, touch elements well spaced out, etc. they are.

Mobile-Friendly: how accessible a webpage is to users who are browsing the page on a mobile device.

MozRank: It shows how important a webpage is by calculating the number and quality of webpages that link to it >It originated from Moz.

#N

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Nofollow: An HTML page that tells search engines not to follow a particular link. A HTML attribute > can be added into the code behind hyperlinks to tell search engines not to pass PageRank to the destination URL.

Natural Language Processing (NLP): The ability of a computer program to interpret human language and understand the meaning behind a query, and then be able to return relevant answers.

Natural Links: Backlinks obtained using non-spammy methods such as one-on-one outreach, excellent guest blogging, and submission of webpages to high-quality online resources.

Negative SEO: A deliberate act of spamming black hat links to a competitor’s website with the aim of sabotaging its rankings through a search engine penalty.

NoIndex tag: A meta tag > instructions a search engine not to index the page it’s on.

Newsjacking: A creative link building technique whereby SEOs ride on a trending news story and contribute their own piece of the story in popular social media channels.

Niche Keywords: Groups of keywords and phrases > contain keywords related to a particular niche.

Noindex: A HTML attribute > with this attribute search engines know that > not to index a particular webpage.

#O

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Off-Page SEO: Refers to external website related activities > mainly link building and content marketing > in order to boost a website’s search engine ranking positions.

On-Page SEO: Internal website activities including keyword, site speed, mobile, and content optimisation > boost a website’s search engine ranking positions.

Online Reputation Management: The practice of monitoring and attempting to positively influence the public perception of a brand or a person on the web.

Organic Search Results/ Organic Traffic: The non-paid section of a search engine results page, usually below the paid ads.

#P

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PageRank: Google’s algorithm for ranking web pages based on the quantity and quality of backlinks.

PPC (Pay-Per-Click): An online advertising model where advGoogle’s pay a fee each time their ad is clicked.

Personalization: The way a search engine will modify a person’s results on factors unique to them, including their location and search history.

Page Authority: It is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.

Prominence: In the context of the local pack > it refers to businesses that are well-known and well-liked in the real world.

People Also Ask boxes: Some SERPs featuring a box in which a list of questions relevent to the query and their answers.

Page Loading Time / Page Speed: This SEO glossary defines the time a webpage or a website takes to load.

Pagination: The process of segmenting content onto multiple pages > including paginated links to those pages.

Paid Search Results: The search results located above the organic search results, managed by Google AdWords.

Panda Algorithm: A Google algorithm focusing on penalising websites with low quality on-page content.

Pigeon Algorithm: A Google algorithm > aimed at providing accurate and relevant local search results.

Pogo-Sticking: Act of clicking on a search result and clicking back to the search engine results pages > because of not find what they were initially searching for.

Press Release: A publicity technique involving a compelling news story that is distributed to news sites.

Primary Keywords: High priority keywords > included in more prominent areas within a page such as the title tag, when optimising a webpage for rankings.

Private Blog Network (PBN): A network of sites often developed and managed by an SEO or an SEO agency > used to affect the rankings of targeted websites by building keyword-optimized anchor text connections to them.

Proximity / Local search: A key local ranking indicator utilized by Google to evaluate a business’s local ranking position based on its proximity to the searcher.

#Q

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Query Deserves Diversity (QDD): A ranking system used by Google to return diverse search results to search queries, particularly generic queries, branded search terms, and news search terms.

Query Deserves Freshness (QDF): A “freshness” algorithm created by Google to return fresh results for search queries revolving around a trending topic.

Query / Search Query: Keywords or keyword phrases entered into a search engine with the intention of getting relevant results.

Query Refinement: The process of correcting / refining a search query to return more relevant results and can be done by either the search engine or the user.

#R

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Ranking: The position of a web page in search engine results for a particular keyword.

RankBrain: A machine learning algorithm created by Google to help process and sort through search queries and return more useful and relevant results.

Rank Checker Tool: A software > allows you to check your search engine ranking positions for selected search phrases and keywords.

Reconsideration Request / Re-Inclusion: A submission-based appeal to Google or Bing to lift a manual penalty as a result of spamdexing a website.

Redirect: This refers to guiding users and search engines to a different URL than the one originally requested.

Relative URLs: Unlike absolute URLs, relative URLs are concise, only displaying the path without including additional details like the protocol (e.g., https://) or domain name (e.g., example.com).

Responsiveness: Describes the adaptability of a webpage’s contents when accessed on various devices with different screen sizes, such as mobile phones, smartphones, and tablets.

Reverse Engineering: An SEO link-building technique involving the analysis of a competitor’s backlink profile by running their domain through a tool like Ahrefs.

Rich Snippets: Also known as structured data markup, these are microdata additions (utilizing the Schema.org vocabulary) to webpages > to enhance the visual prominence of the webpage on SERPs and provide information relevant to the query.

Robots: These computerized entities, also known as search engine spiders, are programmed by search engine engineers to crawl webpages and process information for data storage and retrieval.

Robots.txt: A text file employed by website owners to instruct search engine spiders on which files and directories to ignore during website crawling. The robots.txt file is typically located in the root of the domain.

Roundups: An aggregating of top-notch content on a specific topic or industry within a blog post. It is also utilized as a link-building strategy by SEOs.

RSS Feed (Really Simple Syndication or Rich Site Summary): An RSS feed is an XML-format file where web authors update the feed list with new stories/blog posts, accessible to readers who subscribe to it.

#S

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Search Engine Optimization (SEO): Enhancing website visibility in search results.

Search Engine Results Page (SERP): Page displaying search engine responses to user queries.

Schema.org: Vocabulary used to mark up webpages for various encodings.

Scraped Content/Stolen Content: Copied or modified content from other sources.

Search Console: Google’s free service for site health and search presence monitoring.

Search Engine: Program for retrieving information on the World Wide Web.

Search Engine Results Pages (SERPs): Pages with links in response to search queries.

Search Engine Result Snippet: Summarized webpage version on search results.

Search Engine Penalty: Punishment for spammy web activities manipulating rankings.

Search Engine Submission: Process of submitting a site to search engines for indexing.

Search History: Recent search queries by a user.

Search Operators: Vocabulary added to search queries for result filtering.

Search Term/Search Query: Keyword or phrase for information retrieval.

Search Terms Report: Google AdWords report showing the exact keywords users searched.

Search Volume: Number of searches for a specific keyword or phrase.

SEO Audit: Review of a website for search engine friendliness.

SEO Copywriting: Keyword-optimized writing for search engine ranking.

Site Architecture: Navigational structure plan of a website.

Sitemap: HTML/XML file for site overview or search engine submission.

Sitewide Links: Hyperlinks found on multiple pages of a website.

Sneaky Redirects: Deceptive redirects intended to mislead search engines.

Social Bookmarking: Bookmarking and sharing web documents online.

Spamdexing: Spamming search engines to manipulate page rankings.

Spider: Computer program indexing web pages for search engines.

Splash Page: Initial webpage on a site for visitor options.

Splog: Spam Blog created for spammy purposes.

Static Page/Static URL: Unchanging webpage content and URL.

Structured Data Markup: Text-based data organization for search result visibility.

Subdomain: Part of a website like subdomain.maindomain.com.

Subheading: Heading for a subsection, often including target keywords.

Sub Navigation Menu: Links guiding users to different sections of a site.

Supplementary Content (SC): Content supporting overall user experience.

Supplemental Results: Less important URLs in Google’s supplemental index.

#T

Transform Your Understanding of Marketing with Our SEO Glossary.

Title Tag: An HTML element that specifies the title of a web page, displayed in search engine results.

Target Keywords/Search terms: The keywords you intend to optimise your website and webpages to rank well on the the search engines results pages.

Term Frequency: It is the number of times a term appears on a paper. It is a measure used by search engines for page ranking (as part of a weighting scheme).

Thesaurus: A site that provides a list of similar terms or synonyms for a word. It may also be used to help in keyword research.

Title/Page Title: The title of a page is generally visible near the top of the page, and is usually surrounded by the h1 tag. It is a best practice to include your target keywords in the page title.

Title Tag: Title Tag on the search results snippets. The title tag is used by browsers to display at the top of a browsing tab and is also often used by search engines to display on the search engine results snippets.

#U

SEO Glossary, a User-Friendly Guide From Inception to Triumph

URL (Uniform Resource Locauser’s: The address of a specific web page or resource online.

UTM Code: A code applied to the end of your URL to track click data such as source, medium, and campaign.

Unnatural Link: A link obtained or made improperly in order to influence a site’s search engine results. Manual inquiry and site downgrading may result upon detection.

URL Parameters/Query Strings: Dynamic additions to URLs that appear after the “?” symbol.

User Experience (UX): The whole experience of interacting with a website, including reader-friendly typefaces, engaging pictures, compelling writing, and effective call-to-actions.

#V

Venture Into the World of SEO Armed with Knowledge From Our Comprehensive Glossary.

Vary: User-Agent HTTP Header: It indicates to servers, caches, and search engines that there is a different version of a webpage served to mobile and desktop users.

Video Optimisation: Optimising process of a video for search engine rankings. including placing target keywords into video file name, title text, description, tags, Getting quality viewership, High average user rating.

Viral Content/contagious content: A content (infographics, blogposts, controversial articles, memes) that spreads on the social media networks, community blogs, forums, news/PR sites like wildfire.

#W

Wield the Power of SEO with Wisdom Gained From Our Glossary.

Webmaster: A responsible and authorized person for managing and maintaining a website.

White Hat SEO: SEO methods adhering to search engine guidelines with ethical standards.

#X

Xplore the Depths of SEO Expertise with Our Glossary.

XHTML(Extensible Hypertext Markup Language): It is similar to HTML, the basic language for constructing web pages on the World Wide Web.

XML Sitemap: A sitemap is similar to a directory of all the pages, photos, and files on your website. It is a sitemap that contains metadata about each URL and is placed to a website’s root directory before being submitted to search engines.

#Y

Yearning for SEO Success? Our Glossary is Your Guide to Mastering the Essentials From Initiation to Acclamation.

Yelp: An authoritative business directory that hosts a community of company reviews, promotes events, and more.

Yandex: A popular Russian search engine.

#Z

Zero in on SEO Excellence with Our Comprehensive Search Result Definition SEO Glossary.

Zero Moment of Truth (ZMOT): The Zero Moment of Truth symbolizes how customers shop and make purchasing decisions throughout the customer buying experience.

Others SEO Glossary

10 Blue Links: The traditional format for presenting search results, where ten organic results are displayed uniformly.

2xx Status Codes: It Indicate a successful page request.

4xx Status Codes: Indicate an error in response to a page request.

5xx Status Codes: Indicate the server’s inability to fulfill the request.

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Who is TRooInbound?

TRooInbound is a well-known digital marketing and SEO Company in India that provides marketing services all over the world. We assisted various firms (from startups to corporations) in redefining their marketing approach. Our marketing gurus are knowledgeable in the full range of digital services required by the company to raise brand recognition. Among our digital marketing services are the following:

SEO Services TRooInbound:

Search Engine Marketing
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FAQS:

1. What is SEO, and why is it important in 2024?

SEO is the most important aspect in business success. In this competitive day, an effective website presence may boost the strength of your brand. SEO has been the soul of the website for the past few years, and it is certain that SEO will be crucial when it comes to marketing in 2024.

2. Explain the concept of E-A-T in SEO and its relevance in 2024?

Search engines are likely to focus more on providing consumers with the most accurate and trustworthy results in 2024. To improve their online exposure and maintain a strong presence in search engine rankings, website owners and content writers should continue to prioritize E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. Regularly updating material, referencing credible sources, and establishing a good reputation among the online community are critical techniques for reinforcing E-A-T in the ever-changing SEO field.

3. What are the most effective upcoming SEO trends in 2024

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Quality Content: Create valuable, relevant, and up-to-date content.
User Experience: Ensure mobile-friendliness and fast page loading.
Keyword Optimization: Use target keywords naturally in titles, meta tags, and content.
Semantic SEO: Incorporate related keywords and structured data.
Technical SEO: Optimize meta tags, URLs, and implement SSL.
Optimized Multimedia: Compress images and use descriptive alt text.
Internal Linking: Include relevant internal links for a logical site structure.
Local SEO: Optimize for local search if applicable.
User Engagement: Encourage comments, shares, and longer dwell times.
Regular Monitoring: Use analytics to track performance and adapt to trends.

4. How can businesses adapt their SEO strategies to align with the rise of AI and machine learning in 2024?

Businesses should update their SEO strategy for 2024 by using AI and machine learning approaches, optimizing for voice search, concentrating on user intent, providing high-quality and relevant content, and remaining current on changing search algorithms.

Interested in collaboration?

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Happy Marketing, Happy Growing!

Aman Bhati

Aman Bhati is a Digital Marketing Manager, possesses a diverse range of skills and knowledge to effectively tackle a broad spectrum of digital marketing challenges. His expertise extends from the development of project strategies and timelines to the optimization of website design and content, conducting comprehensive market research, and efficiently setting up and managing paid advertising campaigns.

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