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By
Aman Bhati
7 min
2024 has seen many remarkable technology updates. As we approach its end, let’s review the tech recap for 2024 and quickly scan all essential upgrades that took place this year.
From robust rebrands and cutting-edge AI developments to essential updates in different platforms and tools, this year has left a lasting mark on technology’s future.
In this blog will explore 2024’s most impactful updates, such as HubSpot’s launch of Breeze and its AI-powered features, Google’s launch of Gemini 2.0, and much more. Join us and explore the tech highlights of 2024 and their impacts on the tech landscape, today and tomorrow!
Though there were innumerable small and significant changes in the tech world in 2024, we have gathered the most popular tech trends in 2024. Let’s explore each of them here:
SpaceX and T-Mobile’s collaboration launched the first 6 of approximately 840 Starlink satellites, marking a noteworthy step in their direct-to-cell service project. This initiative aimed to overcome mobile dead zones and will soon begin field testing by leveraging T-Mobile’s spectrum and SpaceX’s satellite technology.
Apple launched Vision Pro in Feb 2024 and made a significant leap towards captivating 3D computing. This device aims to redefine computing with an immersive experience to reach the influence of the Mac and iPhone. Apple is trying to make this device more accessible, positioning it as a platform for excellent applications. Rather than just fulfilling current limitations, the Vision Pro shows an extraordinary advancement toward personal computing.
Elon Musk and popular AI researcher David Holz anticipate 1 billion humanoid robots globally by the 2040s. He expressed his thoughts on X (Twitter) and emphasized that civilization will remain stable. His company, Tesla, has been developing a prototype humanoid robot named Tesla Bot or Tesla Optimus, which was first announced in 2021, and they plan to build millions of such units.
Adobe launched a new AI assistant in Acrobat and Reader that enhances document management by building summaries and answering questions in PDFs. This tool is in beta, and through this tool, Adobe indicates its broader commitment to using AI responsibly across its workflows and products.
Microsoft organized Secure on March 13, a must-attend digital event for cybersecurity professionals seeking to leverage AI for improved defense needs. At this meeting, experts unveiled new technologies for safeguarding organizations. Moreover, this event also introduced Microsoft’s Security portfolio, including Microsoft Security Copilot, which automates security workflows.
Bayer and Google Cloud are developing an AI-powered platform to improve radiologist efficiency by finding anomalies in medical imaging and forming suitable patient histories. This tool aims to support radiologists during labor shortages or overload of cases, allowing them to review more patients without any barriers.
At the Cloud Next 2024 meeting, Google strongly focused on its dedication to Generative AI with the Gemini platform. At this event, the tech giant showed Gemini’s integration throughout Google’s ecosystem, reinforcing Google’s pivotal role within Alphabet Inc. They also unveiled updates and mergers in AI-powered technologies, strengthening their position as a leader in AI innovation.
OpenAI introduced GPT-4o, which has improved text, visuals, and audio capabilities while delivering quicker performance. This update is free for users for a defined number of queries, but for paid users, it provides additional perks for unlimited time. This GPT model is capable of understanding and developing content in oral, text, and image form. Moreover, users also got new features like advanced voice mode that works as a real-time voice assistant.
OpenAI secured a deal to access real-time content from Reddit’s data API and enhanced its ChatGPT platform by incorporating Reddit conversations. This was a similar partnership that ChatGPT previously made with Google in a $60 million agreement to improve their AI models’ context-awareness and precision.
However, the partnership was beneficial on both sides, as Reddit enabled the development of AI-powered tools for users and moderators, such as response assistance and content summarization, and provided custom ads using OpenAI’s insights.
Apple is empowering Siri and its operating systems with ChatGPT as a part of a modern and customized AI system named Apple Intelligence. This update will integrate ChatGPT into Mac and iPhone systems to elevate content generation. Apple’s CEO, Tim Cook, claims that this product will elevate Apple’s product. The success of Apple Intelligence is necessary to stay competitive in the faster-moving AI space and keep Apple products alive in the market.
CrowdStrike made a lot of buzz in the IT market. Almost all of us have heard about this outage in July. It was caused by a corrupted software update from CrowdStrike, which disabled approximately 8.5 million Windows devices, as per Microsoft’s report. This incident was one of the worst cyber events in history, impacted less than 1% of all Windows machines but had a huge societal and economic effect amongst enterprises.
Google rolled out its August 2024 Core Update on August 15, which included a significant tweak in its search algorithms. This update focused on delivering high-quality search results by prioritizing genuine content and minimizing the visibility of irrelevant content.
In September 2024, HubSpot organized its annual gathering, Inbound. On the very first day, in the beginning session, Yamini Rangan, Andy Pitre, and Dharmesh Shah, the core team of HubSpot, announced HubSpot Breeze and its features that will make HubSpot more accessible.
One feature of Breeze is HubSpot Breeze Copilot. It’s an AI-powered assistant that helps users perform their operations efficiently through the HubSpot ecosystem.
Other features are Breeze Agents—Content Agent, Social Media Agent, Prospecting Agent, and Customer Agent. They are AI-powered tools that help users with respective operations, as their names describe.
The last feature of Breeze is Breeze Intelligence. It is a data enrichment tool that uses your HubSpot CRM data to provide personalized support through Breeze AI agents.
Apple unveiled the iPhone 16 in September 2024. It was the first iPhone featuring generative AI, Apple Intelligence, that enhances tasks like message sorting, photo identification, etc.
They also introduced the Apple Watch Series 10, which had a brighter and thinner display, and upgraded AirPods with excellent noise reduction features. Though the iPhone 16 was promised to have all Apple Intelligence features at the time of launch, only limited features made it through. Other features will roll out soon.
At the October 2024 Tesla event, Elon Musk revealed his vision of a self-driving robotaxis, a Cybercab, and the Robovan. They are designed without steering wheels or pedals. He also claimed that full autonomy could arrive in California and Texas in the next year. However, their previous delays and missed promises made investors skeptical.
Anthropic, an AI startup backed by Google and Amazon, has developed an AI agent called Claude that can perform computer tasks like filling out forms, planning trips, and developing websites. Though this feature is experimental, the tool is available to developers for improvement and suggestions.
As Donald Trump makes his way to the White House for the second time, the tech industry may get significant policy shifts. Focus areas like AI, cybersecurity, cryptocurrency, energy, etc., could reflect the “America First” agenda. Trump’s administration could focus on deregulation to amplify AI innovation and strengthen domestic semiconductor manufacturing while restricting export controls.
Trump’s evolving visions on cryptocurrency hint at a lighter regulatory approach to encourage success. However, stricter immigration policies might minimize access to global talent, pushing for local workforce development in tech. The goal is to reinforce US leadership in technology through innovation and adaptable policies.
Jaguar’s recent rebranding, which replaced the iconic Jaguar cat logo with a simple Jaguar spelling, faced an intense backlash from people. Even Elon Musk made a tweet on the rebranding that read: “Do you sell cars?” Despite criticism that it risks alienating loyal fans, the campaign has racked up over 160 million views. Jaguar maintains the rebrand, reflecting its commitment to inclusivity and staying relevant, alongside its push into electric vehicles, with the first electric Range Rover to launch in late 2025.
Snapchat’s 5th Generation spectacles take AR to the next level with features like gaming, virtual drawing, and educational tools. Designed for developers, these glasses integrate AR tech seamlessly, though a 46-degree field of view remains a limitation. At $99 per month and exclusive to developers, the Spectacles reflect Snapchat’s commitment to building a robust AR ecosystem, setting the stage for AR’s role in everyday life.
Though December isn’t over yet, we hope that new technologies continue to surprise us throughout the month and next year.
2024 is ending with a new hope of new technologies emerging in 2025. We hope this blog on Tech Recap 2024 has provided you with almost all of this year’s essential and trendy tech updates. Stay tuned for more such updates. Till then, happy reading!
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