October 11, 2023

Heightened Online Presence with TRooInbound's SEO Expertise

Bill Croshaw launched Silogro in 2019 with the goal of giving farmers a comprehensive all-in-one grow kit. One of the fastest-growing grow kit companies, Silogro wants to make grow seasons better for everyone in the country. Its stylish and compact all-in-one grow kit simplifies the process, requiring minimal user interaction. Designed for health-conscious DIY enthusiasts, Silogro provides an easy and enjoyable solution for growing cannabis, herbs, veggies, or any plant in a small indoor space.

Project Summary:

Project Name

SiloGro

Project Scope

Keyword Research, Technical SEO, Backlink Creation, Boost Online Visibility, Content Optimization, Enhance Organic Traffic.

Resources Used

1 Project Manager, 2 SEO Experts, 1 Shopify Expert

Industry

Cannabis

Work Duration

12 Months

Country

United States

Technologies

Project Brief:

Challenges:

Our initial assessment, several challenges were identified that hindered our client’s website from reaching its full potential:

Low Organic Visibility: The client's website was not appearing prominently in search results, resulting in missed opportunities for attracting potential customers.
Keyword Competitiveness: The selected keywords were highly competitive, making it challenging for the client to rank effectively against competitors.
Technical SEO Issues: The website suffered from technical SEO issues, including slow page loading times, crawling, product Schema and poor mobile optimization, impacting the overall user experience.
Ineffective Content Strategy: The existing content lacked optimization for relevant keywords, diminishing its efficacy in attracting and engaging the target audience.

Solution:

In order to overcome these obstacles, Silogro hired TRooInbound to help rank their website higher in search results. The subsequent measures were implemented:

We conducted in-depth keyword research to identify high-impact keywords with lower competition, strategically optimizing website content to improve search engine rankings.
TRooInbound implemented a rigorous technical SEO audit, addressing issues such as page speed optimization, mobile responsiveness, and fixing crawl errors to enhance overall website performance.
A comprehensive content strategy was devised, focusing on creating engaging and SEO-friendly content that resonated with the target audience while incorporating relevant keywords with content optimization.
Leveraging ethical and high-quality link-building strategies, we worked to enhance the website's authority and credibility in the eyes of search engines with the backlink building plan.

Outcome:

The implementation of TRooInbound’s strategic SEO approach yielded impressive results for our client including Significant Increase in Organic Traffic, Higher Search Engine Rankings, Enhanced User Experience, Measurable ROI.

Within the first three months, the client experienced a substantial boost in organic traffic, indicating improved search engine visibility.
Our targeted keyword optimization efforts resulted in higher rankings for key search terms, enabling the client to outperform competitors and boost in analytics.
Technical SEO improvements led to a faster, more responsive website, contributing to an enhanced user experience and reduced bounce rates.
The client reported increased online sales and conversions, attributing the success to the heightened visibility and improved credibility achieved through our SEO efforts.