HubSpot VS. MailChimp, What’s Great For What?!

HubSpot or MailChimp, What's Great For What?

HubSpot has been in the market for quite some time now. But with the changes of time and increase in the competition to acquire a widespread user-base, most companies turn to the COS. They not only manage to up the game with marketing, but also make the workspace smarter. 

HubSpot is a full-fledged marketing platform offering all that a new-age business needs right from marketing, web development, workflow automation to client servicing and support. It follows the inbound methodology to acquire customers through lead generation and conversion, that too organically.

Here’s a bit about MailChimp

Over 20 million customers use MailChimp today. It has become one of the most progressive marketing software available. Not just for emailing, but it has become an all-in-one marketing platform supporting content creating, digital marketing, re-marketing, workflow management and much more.

MailChimp is an integrated marketing automation platform.It assists customer interaction and management. It follows the approach of keeping healthy contact, providing beautifully crafted campaigns and powerful & intricate data analytics. 

Let’s dive deeper with an insightful comparison between HubSpot and MailChimp!

Here are a few email functionalities that MailChimp exclusively offers:

Send time optimization

MailChimp offers users send time optimization that helps in analyzing the behavior of recipients with the mails sent and assists sending future mails based on the click rates from  the receivers. MailChimp helps you know your target and pick out prospects effortlessly.

Web traffic control

This is a unique feature MailChimp offers. Using MailChimp as the email marketing platform you can now, you can send out emails in batches so that your web visits aren’t chaotic and the traffic generated on the site is controlled. Stay in control of your website through MailChimp.

Control on web traffic better than HubSpot

Scheduled email adjustments

Did you know that MailChimp presents you with the functionality to pause and edit your emails even after you schedule the send! Yes you can do so before the email is sent and after you are done drafting it.

Multivariate testing

We know A/B testing but MailChimp has multivariate testing also, so it’s not just version A and B but many more versions are created for in-depth bug-fixing and error connection. Have seamless mails reach your audience on different dimensions with MailChimp.

Testing advanced than HubSpot

Let’s have a look at how  HubSpot wins at the marketing automation front!

Customization

We know MailChimp enables users to build websites, but they aren’t as dynamic as HubSpot, you can’t add tags and HTML, whereas on the other hand HubSpot has a language HUBL that supports certain HTML attributes and allows you to merge tags through personalization tokens. With HubSpot make your dream website a reality.

Blogging

MailChimp doesn’t have the functionality to create blogs, to make it happen you need a third-party platform for hosting and publishing. But, when we talk about HubSpot, website creation and blogging are the core features the COS offers, everything right from content creating to sharing on social media. Make blogging limitless on HubSpot.

HubSpot has great blogging

Workflows

The focus of workflows on MailChimp is through mail automation. HubSpot does it too but, not just email automation also, creating tasks, updating contact fields, integrating with other workflows, sales automation. After all, everything can’t be handled through mails. Make your work environment comprehensive through HubSpot and also beat competition. 

Reporting

HubSpot provides closed loop reporting, which is not the case with MailChimp. Closed loop reporting helps you measure your ROI for the different marketing activities. It gives you deep insights into revenue generation factors, what’s working and what’s not, so that you can make the changes where needed and focus on what needs to be done!

Reporting on HubSpot

Some similar factors!

Here are some functionalities that both the platforms offer:

  • Single and double opt-in subscription
  • Subscription management
  • Gray mail filter
  • A/B testing
  • Personizable and dynamic content
  • Mail Scheduling
  • Audience segmentation and creating lists
  • Email performance insights
  • Pop-up forms
  • Landing pages
  • Website builder
  • Social media posting
  • Workflow automation
  • Re-targeting ads
  • CRM

Searching for experts in any of the two software, HubSpot or MailChimp?

TRooInbound has got you covered. We are pioneers of crafting marketing materials . We surely hold an established expertise in HubSpot for services like Website development, email development, blog development, landing page development, infographic development and migration services

Not only this we also have a well versed team working with PSD conversion services, MailChimp and Marketo services. Customer satisfaction and punctuality are the goals that we have always managed to achieve and this has got us where we are today.

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