Landing Page v/s Homepage: What’s The Difference??

 landing page v/s homepage

We all are under the impression that a landing page and a home page are the same and following this thought, many businesses present their homepage as the latter. 

You can make your homepage a landing page, but it won’t serve the exact purpose for the business, such as gathering leads and driving traffic to a desired action.

So, that you get the benefit of both , you must know the difference between the two and utilize them in good sense to the business. The span isn’t of a thin line, but quite prevalent when you have a look at the two side-by-side.

So, let’s dive into the key differences of a landing page and a home page!!!

Like no two pages are similar, the same way a landing page and home page should be different, this will not just be appealing to the audience of feeding the eye with different visuals but also create a great image of the business and also reach.

The more the pages the more the traffic. While a landing page is the one page which can get you sure-shot conversion and lead generation. Here is the difference between the two page types:

Focus

We know that only the interested personnel will click to take a step further with our entity, and not everyone will fill in their details if they don’t want to know more. So, while creating a landing page or a homepage the focus should be clear.

A homepage gives a backdrop of the whole business, what are the products and services, history and what not under different sections into different pages, whereas a landing page is a standalone page, driving a specific targeted audience to one particular subject and one goal.

Page design of your landing page and homepage

Now let’s talk about the look of the two! This is one of the prime parameters that shows the difference between a landing page and a homepage.

A homepage is like an entire backdrop of a business with many sections, pages, categories, headers, footers so on and so forth, whereas the other is minimalist and simple focused on a particular motive or subject matter, just for query or a particular service as a matter of fact.

Linking

It’s obvious that each page is a link and on every page there are different links. The primary purpose of a link is to divert the audience onto another page which is a link. Linking on a homepage is diverse, whereas there are fewer or sometimes a single link on the landing page.

The home page has links to different pages , whichever the visitor wants to land on, whereas the other has only three options to go to the website, share info or bounce off! 

CTA

You might have heard of a CTA, call to action button. It is the first interaction that a  visitor has with the business. The click on the CTA is the desired action that each business aims for. Every page has a CTA , but in the difference amongst the two page types here is based on the placing and importance. 

A landing page has high importance for a CTA  and at most times,  has just and just the CTA. But, you can place a CTA  on the homepage  anywhere as it isn’t the only element of the page.

Content

Content is the bloodline for any communication, be it words or imagery or even video clips. It plays a role in pointing out the difference between these two types of pages. Let’s see how!

On a landing page there is very minimal content. It is  specific to the subject and the audience, whereas the home page has content types, and is more ‘wordy’. It is more informative and the former is more immersive and driven to a single action.

Attraction

 No one goes forward to association with a monotonous web page, whether a homepage or a landing page. It has to be interesting and entertaining for each visitor it gets. Your home page should be like a story of your business, whereas your landing page must be a memory. 

So, ensure that your homepage has all the information of your business. Your landing page should appeal to the visitor such that the person becomes a quality lead and a loyal customer.

Looking for Landing Page or Homepage developers for your business ?

TRooInbound is a topnotch landing page and website development agency with the right mix of marketing gurus and web development professionals, who are highly devoted to every task they take, applying insights from their in-depth experience of working with diverse clientele across different industry concerns. We excel at other different HubSpot services also such as, blog development, email template development, infographic development and migration services too! We ensure you get the most quality leads and that too organically.

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