Emails have been a part of marketing for quite sometime now. It is the sure-shot way of creating the much needed personal touch and long lasting impact of your brand to the receiver. It is one of the most compelling ways to have a one-on-one communication with prospects and convert them to leads or generate a word of mouth.
For effective emails, having great and convincing text and content, isn’t enough! To make email marketing a memorable experience, the email should look attractive and also stand true to the brand. Visuals mean a lot! Your business mails should not only be amazing to look at but feel credible and sophisticated.
Want to create compelling emails from simple yet creative PhotoShop designs?!
Very few might be knowing that Photoshop designs can be of use greater than printing and presentation or just pure designing. You can even use them in your marketing collateral such as landing pages, websites , also emails! Now they won’t directly get converted into templates, hence there’s a process that goes behind it, here it is, it’s quick and simple:
You need to select the different images that you want to include in your email. If the images aren’t in the PhoShop format. Then convert them into a PSD file. Remember to save the selected files in a folder dedicated to the email that you wish to create.All the image files must be in PSD format.
Image Slicing/ Editing
Now that you have the files you need for the email. Slice them or edit them according to the layout you want for their email and trim off or remove the undesired elements of the image files , so that it is all according to your will.
HTML integration in PSD to Email Conversion
The images are ready to use now. We know that an HTMl file can have several possibilities of outcome, and that too just being . So the best way to get started with creating the files to an email is integrating them with HTML, along with coding in the different text you want in your email.
Once integrated with HTML, do not forget to save the integrated image files as one in HTML format. Also, ensure that you give the file an appropriate name, path and location for ease in further email creation procedure.
The HTML format makes the file available online. So this is where you check how the email will look when the user opens it. Not only that it will also help you keep in check the look your email will give on the different screen sizes and other medium.
The file is ready to be launched in your email. But, wait, don’t do it yet! Carry out a test-run to make sure, the development is clean, seamless and has absolutely no bugs. This is like a preview of your email. Also you can make last minute changes if any.
Integration for PSD to Email Conversion
The look and the mail is ready, now for it to have the functionality of an email, integrate it. Integrate the HTML file with the email service provider of your choice. When you integrate the file with your email service provider , it will support your file for sending.
Now that your email is ready, what are you waiting for! Go ahead and launch it. Start sending your emails to your prospects, business relations, targets, and see your business flourish. You self-created email template can reach thousands and work well for your business, meeting your marketing goals efficiently.
If you read through, you would have noticed that the HTML file won’t work without integration with email service providers, so you musty integrate it. There are a large number of email service providers available in the economy today, thanks to the increase in email users and also the relevance and escalation in the scope of email marketing.
Now, you might or might not have an existing email service provider to carry out email marketing. Typed and texted mails don’t always work when you have a growing business and you are thinking of making your business an empire. Your emails should be sophisticated and entitled as assets of your company, the voice of your company.
So, here’s a list of the different mail service providers that you can integrate with for PSD to Email conversion:
- Campaign Monitor
- Constant Contact
- Exact Target
- Active Campaign
- Silver Pop
- Dot mailer
Can’t figure the integration part? Or any portion of the conversion from PSD to Email?
Don’t worry, we got you.
TRooInbound is a well-established email template design and development agency with the right mix of marketing gurus and web development professionals, who are highly devoted to every task they take, applying insights from their in-depth experience of working with diverse clientele across different industry concerns. We excel at different HubSpot services too! not only PSD to Email but also, blog development, website development, landing page development, infographic development and migration services too! We ensure you get the most quality leads and that too organically.