Which is the Best Platform for Inbound Marketers? WordPress vs HubSpot?
Let’s delve into some interesting stats.
Which is the Best CMS Platform for Inbound Marketers?
- WordPress users generate nearly 70 Mn new content pieces each month. (WordPress, 2020)
- Web traffic is deemed as the top parameter in estimating the success rate of a content marketing strategy. (HubSpot, 2020)
- Inbound marketing holds the potential to produce 3X more leads than the billboard and cold-calling based marketing methodologies. (Weidert, 2019)
Can you pull the most common thread out of the stats mentioned above?
Content and web presence it is!
We cannot overrule the fact that content is the king. However, besides content, it is also the strategy that you leverage to compliment your overall marketing campaign. Inbound content marketing strategy has a better client retention rate than outbound marketing.
As a result, there is a rush to identify the best approaches to inbound marketing. One of the approaches is to leverage a great website to disseminate the right content across the users’ space.
HubSpot and WordPress have been the top choices for inbound marketers. However, the tough choice is to pick up the best CMS for inbound marketing out of these. So, if you are suffering from a similar dilemma, we have weighed HubSpot and WordPress on different parameters for you to decide the course ahead for your inbound marketing campaign.
Don’t want to get into the pros and cons?
Know which is the best content management system for marketing for your business.
At some points, you would want to pick up HubSpot as your default website hosting platform, while on the others, you’d consider the use of WordPress for your website development.
However, a more robust approach would be to analyze your inbound marketing needs to have a clear verdict. Below are some of the areas that put HubSpot and WordPress to the test in the race of the best CMS for marketing.
- Ease of Use:
WordPress is an open-source content management system, wherein you can have the utmost ease of use, owing to its simple design and thousands of themes to explore. The best part is, you do not need to learn to program. You can simply use the drag and drop feature or hire a WordPress design and development agency to build a WordPress website.On the other hand, HubSpot is a feature-rich ground for inbound marketers, on account of the built-in marketing elements. It is home to features such as analytics, lead management systems, and marketing automation tools.On the scale of ease of use, HubSpot holds a slightly higher weightage.
If you have heard about WordPress, you cannot help but know about Yoast SEO. It is one of the popular plugins that inbound marketers can leverage to improve on-site SEO using WordPress. However, one glitch is that users need to download or purchase other SEO tools.Talking about HubSpot, it provides powerful SEO tools with high analytical capabilities that WordPress lacks. HubSpot helps analyze the site pages and make a recommendation for better search engine visibility and ranking.On the scale of SEO, yet again HubSpot outperforms WordPress.
There are multiple options that come with WordPress. For instance, if you want to use the personal version of it, you can use it for free. The price increases as you opt for the premium, business, and eCommerce websites. Here, you only pay for the tools that you use. Other than that, it is free for you to use.On the flip side, HubSpot is more of a package type of content management system. The website cost is about USD 300 per month, and depending on the type of marketing package you select, the cost increases. However, you receive all the sophisticated marketing tools with it.On the scale of cost-efficiency, WordPress is a clear winner.
WordPress is an open-source portal, and the code is accessible only by authorized individuals. The benefit of using such a portal is that you can check for the security of the code, and also look for backups, SSL certificate, malware scanning, firewall, and cleanup.HubSpot, on the other hand, is a closed-source platform. As a result, only the HubSpot developers can access the code. In a way, it is common to perceive that limited accessibility portends high security. However, HubSpot does not have a large community. So, when any challenge arises, the support can be expected.On the scale of security, both of these content management systems weigh equally.
- Design and Customization:
You want to launch an inbound marketing campaign and design the website as per the preference of your end users. In such a case, WordPress can be your best option given the myriad of customization possibilities.Even HubSpot has an option of using the free template builder. However, HubSpot has rigid components and limited design capabilities.As a result, design and customization work the best with WordPress.
The Best CMS for Inbound Marketing is
Now that we have gauged the five crucial parameters for the development of your website, you must know the best CMS for you. WordPress has rich templates, while HubSpot has powerful inbound marketing tools. Using WordPress, you will be able to scale your website as you advance your business, while HubSpot provides you with the required momentum to streamline your marketing endeavours.
Back to the question, which is the best CMS platform to implement your inbound marketing strategy? A better answer would be—it depends on your requirement. If you want some really creative templates, and you can increase your budget for the integration of SEO plugins, you can opt for WordPress. On the contrary, if your focus is on the website ranking, and design isn’t much of a game-changer, you can opt for HubSpot.
If you are still unsure, our expert inbound marketers can help assess your needs to identify the best platform for taking your website to the top of the search engine results. What’s more, you can hire our developers for HubSpot website development or for a migration of your website from HubSpot to WordPress CMS.