Which is the Best Platform for Inbound Marketers? WordPress vs HubSpot?
Let’s delve into some interesting stats.
Which is the Best Inbound Marketing CMS?
- WordPress users generate nearly 70 Mn new content pieces monthly. (WordPress, 2020)
- Web traffic is the top parameter for estimating the success of a content marketing strategy. (HubSpot, 2020)
- Inbound marketing can produce 3X more leads than the billboard and cold-calling methodologies. (Weidert, 2019)
Can you pull out the common thread of the stats above?
Content and web presence!
We know that content is king. Besides content, it is also the strategy that complements your marketing campaign. Inbound content marketing has better client retention than outbound marketing.
So, you need to identify the best inbound marketing approaches. One of them is leveraging a great website giving the right content to all users.
HubSpot and WordPress are the top choices for inbound marketers. However, it is tough to pick up the best CMS for inbound marketing. So, we have weighed HubSpot and WordPress on different parameters for you to decide the course of your inbound marketing campaign.
Don’t want to get into the pros and cons?
Know which is the best content management system for your business.
At some point, you might pick up HubSpot as your default web host, while for others, you’d consider WordPress for website development.
However, an impactful approach is to analyze your inbound marketing needs. Here are some functionalities, putting HubSpot and WordPress to test.
- Ease of Use:
WordPress is an open-source content management system, easy to use, due to its simple design and thousands of themes. The best part is, you do not need technical skills. You can simply use the drag and drop feature or hire a WordPress design and development agency for a WordPress website. On the other hand, HubSpot is a feature-rich ground for inbound marketers, due to its in-built marketing elements. It has analytics, lead management systems, and marketing automation tools. HubSpot holds a slightly higher weightage in terms of usability.
If you know about WordPress, you know about Yoast SEO. It is amongst the most popular plugins that inbound marketers can use to improve on-site SEO in WordPress. However, users need to download or purchase other SEO tools. Talking about HubSpot, it provides powerful SEO tools with high analytical capability that WordPress lacks. HubSpot helps analyze the site pages and make recommendations for better search visibility and ranking. Yet again HubSpot outperforms WordPress in the SEO domain.
There are multiple options that come with WordPress. For instance, if you want to use the personal version, it’s free. The price increases as you opt for the premium, business, and eCommerce websites. Here, you pay for the tools you use. Otherwise, it is free. On the flip side, HubSpot is more of a package deal. The website cost is about USD 300 per month, and depending on the type of marketing package, the cost increases. However, you receive all the sophisticated marketing tools with it. On the scale of cost-efficiency, WordPress is a clear winner.
WordPress is an open-source portal, and the code can be accessed by authorized individuals. The benefit is that you can check for the code security, and also look for backups, SSL certificate, malware scanning, firewall, and cleanup.HubSpot, on the other hand, is a closed-source platform. So, only the HubSpot developers can access the code. In a way, it is commonly perceived that limited accessibility portends high security. However, HubSpot does not have a large community. So, when any challenge arises, support can be expected. On the scale of security, both these content management systems weigh equal.
- Design and Customization:
You want to launch an inbound marketing campaign and design the website as per your end-user preferences. In such a case, WordPress can be your best option given its scope of customization.HubSpot also has a free template builder. HubSpot has rigid components and limited design capabilities. As a result, design, and customization work the best with WordPress.
The Best CMS for Inbound Marketing
Now that we gauged the five crucial parameters for website development, you must know which CMS is for you. WordPress has rich templates, while HubSpot has powerful inbound marketing tools. With WordPress, you can scale your website as your business advances while HubSpot provides you the momentum to streamline marketing endeavors.
Back to the question, which is the best CMS platform to implement your inbound marketing strategy? A better answer would be—it depends on your requirement. If you want some really creative templates, and you can increase your budget for the integration of SEO plugins, you can opt for WordPress. On the contrary, if your focus is on the website ranking, and design isn’t much of a game-changer, you can opt for HubSpot.
If you are still unsure, our expert inbound marketers can help assess your needs to identify the best platform to take your website to the top of the search engine results. What’s more, you can hire our developers for HubSpot website development or for a migration of your website from HubSpot to WordPress CMS.