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By
Aman Bhati
6 min
As per Demandsage latest statistics, “ChatGPT has 800 million weekly active users currently.” This means ranking on this platform is essential for maximizing the visibility and engagement of your website.
With Google’s organic traffic dropping more and more day-by-day, now it’s high time to take measures to rank on LLMs like ChatGPT, Perplexity, Claude, etc.
We have a comprehensive guide on LLM SEO best practices that will help you craft content and strategies for ranking on different LLMs, including ChatGPT. But in this blog, we will focus on specific ChatGPT-centric tips that can make your brand more visible on it. So let’s dive in!
ChatGPT has a quite different way to rank pages than Google.
Google generally values helpful and relevant content; ChatGPT focuses on content that’s closely aligned with the user’s queries or questions and is organized well to simplify the extraction of helpful details.
Here are the primary factors to keep in mind when creating content:
Here are the five most common and must-implement strategies to stay visible on ChatGPT and other LLM models:
1. Add LLM.txt To Your Website
Adding an llms.txt file to your site helps ChatGPT crawl, understand, and trust its content. This provides a structured “map” for AI bots, offering an alternative to parsing complex HTML
The file should be in Markdown format (.txt or .md) and placed in the website’s root directory (e.g., yourdomain.com/llms.txt).
The implementation steps are different for different platforms, like WordPress, Webflow, Shopify, etc. You can hire SEO experts who can help you add LLM.txt to your website with ease.
2. Write Quoteable Content
ChatGPT prefers content that can stand alone as an answer. For that, you can:
3. Participate in Quora or similar Q&A sites
Participating in Q&A sites like Quora and review platforms such as G2 and Capterra is a critical strategy for increasing brand visibility on ChatGPT. It’s because ChatGPT prefers pulling information from high-authority and user-generated content (UGC). For that, you can:
4. Maintain High Domain Authority (DA)
Domain Authority (DA) is a critical factor for enhancing visibility in ChatGPT. Sites with >90 DA earn nearly 4x more citations than lower-trust ones. For improving DA, you can implement the following steps:
While some data suggests that ChatGPT is less influenced by traditional SEO, having a strong fundamental SEO pillar is essential for improving your site for AEO and GEO search results.
5. Monitor & Adjust Regularly
To monitor and adjust your AI strategy for ChatGPT, use specialized tracking tools like Frase AI Visibility, Otterly.AI, SE Ranking, etc., to measure citation frequency, brand mentions, and sentiment.
Look at these metrics every week to find rising gaps earlier and adjust your SEO strategy to align with topics, keywords, and formats that AI models favor, increasing visibility and driving traffic.
6. Digital PR and Citation Loop
Here’s an unmissable trick to implement while working on “How to rank on ChatGPT.”
This tip involves a strategic shift from chasing traditional, clickable backlinks to securing high-authority mentions. It’s helpful because ChatGPT is trained on web content (often matching Bing’s top 20 results).
To make your content citation-prone from high-authority sites, you can write content that includes:
You can also try earning mentions on Wikipedia, Reddit, and established industry publications. This will increase the reliability, credibility, and authority of your content.
These 6 tips, plus the nine LLM SEO best practices (link in the intro section), will help you improve your brand presence and visibility over ChatGPT and other popular LLM models.
Though ChatGPT is an important answer engine today, and ranking on it will bring organic traffic to your site, it has pros and cons as well. Let’s understand them.
ChatGPT offers pros like speedy content creation, 24/7 availability, versatility, and cost-efficiency, but its cons include potential inaccuracy (hallucinations), lack of true originality/emotional depth, etc. We have listed both sides of the coin here:
Advantages of ChatGPT
Disadvantages of ChatGPT
Key Takeaway
Use ChatGPT as a powerful assistant for drafting, brainstorming, and efficiency, but always apply human oversight for verification, originality, and ethical considerations.
We hope this blog gave you unique tips for how to rank on ChatGPT. In addition to the six points we discussed here, if you feel the need to optimize your website for ChatGPT, TRooInbound experts aren’t far.
Nobody, whether human or AI, likes to navigate to a cluttered website. A fresh or new site may also increase your chances of ranking on ChatGPT. You can hire expert web developers and designers to help you redesign or make a new website from scratch.
Whether it’s redesigning your website or restructuring your SEO strategy for more visibility on AI tools, TRooInbound has a solution for all. Contact us today to share your requirements, and we will get back to you with personalized solutions for the same.
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