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Didn’t Discover!!
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By
Aman Bhati
6 min
Your WordPress website is running full-fledged, leads are trickling in, prospects are emailing, sales are at an all-time high, but all this data is scattered; some in WordPress forms, some in spreadsheets, some lost in your inbox.
When it comes to managing those leads, you’re switching between forms, emails, spreadsheets, and maybe even a few different tools just to stay organized.
That’s where you knew there had to be a better way for keeping things organized, and chose to integrate your WordPress site with HubSpot CRM. It makes your site an active lead-generating machine and does not limit it to a passive brochure.
In this guide, you’ll learn everything you need to know about WordPress HubSpot integration, why it matters, how to do it step by step, what to do if something goes wrong, and more. So, let’s dive in!
If you use WordPress for your website, you know how flexible and easy it is to build pages, publish blogs, add plugins, and manage functionalities. But when it comes to running campaigns and managing leads, WordPress has its limits. That’s where HubSpot CRM integration changes everything.
You get relief from managing the following tasks manually once you integrate HubSpot with WordPress:
In short, connecting HubSpot CRM with WordPress is about syncing your scattered data and aligning your website & CRM to work as one unified system.
Before you start with HubSpot and WordPress integration, you need to have a few things in place. They are:
Once you’ve checked off these items, you’re ready to start connecting your WordPress site with HubSpot. The process is easy, especially if you follow the recommended method using HubSpot’s official plugin.
Let’s walk through the process using the official plugin route, the one most people start with.
Ensure your WordPress version is up to date, and your theme or other plugins are not blocking new scripts or code injection.
When you open the HubSpot tab, you’ll be asked to either log in to your existing HubSpot account or create a new one.
If you’re already using HubSpot CRM, simply sign in with your credentials. WordPress will automatically connect to your HubSpot account through a secure API connection.
The HubSpot for WordPress plugin automatically installs the HubSpot tracking code across your entire site. This code records page views, sessions, and user interactions, helping you understand how visitors move through your website.
You can verify this by visiting your site and checking your HubSpot analytics. If everything is set up correctly, you’ll see new page view data start appearing.
Other than using the official HubSpot – WordPress integration tool, you can also try the following methods to integrate both platforms:
Each approach has tradeoffs; plugin is easiest, while custom integration gives the most flexibility. Choose what fits your requirements and site’s complexity.
Even though the HubSpot CRM integration with WordPress is designed to be smooth, you might occasionally run into minor hiccups.
| Problem | Possible Cause | Solution |
|---|---|---|
|
Forms not syncing
|
Field mapping is incorrect, or the form is not set to sync
|
Go into HubSpot form settings, map or enable sync, test again |
|
Not showing tracking data
|
Tracking script blocked, caching interfering
|
Clear cache, check for script blockers, ensure plugin is active
|
|
Plugin conflict
|
Another plugin is interfering with JS or embedded code
|
Deactivate new or suspect plugins temporarily and test
|
|
Chat widget not showing
|
Theme or CSS hiding it, script error
|
Inspect page elements, check console errors, and review plugin settings
|
|
Duplicate contacts
|
Multiple forms are sending duplicates
|
Use deduplication rules in HubSpot or adjust form settings
|
|
Latency/performance issues
|
Too many scripts or heavy plugins
|
Use asynchronous loading, and remove unnecessary scripts
|
Although integrating WordPress with HubSpot is powerful, you might outgrow the setup. That’s when you should think about the WordPress to HubSpot migration.
If your business wants:
Then migrating your site into HubSpot’s CMS becomes more feasible. At that stage, your existing integration experience gives you a big head start.
As a HubSpot Platinum Solutions Partner, TRooInbound has helped businesses of all sizes connect their WordPress websites with HubSpot CRM for better lead management, automation, and reporting.
Here’s how we can help you get more value out of your HubSpot integrations:
Integrating HubSpot CRM with WordPress revamps the way you grow your business online. It bridges the gap between your website and your marketing engine to create personalized experiences for users and maximize the conversion rate.
By now, you know exactly how to set up the integration, which tools to use, and how to troubleshoot common issues on your own. If you want to take your setup to the next level, TRooInbound is here to help. From seamless HubSpot CRM Integration to advanced HubSpot Services, our HubSpot experts make sure every component of your tech stack works in harmony.
Let’s build a connected, data-driven marketing ecosystem for your business with HubSpot-WordPress integration!
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