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Didn’t Discover!!
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By
Aman Bhati
6 min
Yes, AI-generated content impacts SEO and your rankings, improving or deteriorating, depending on the content quality.
The evolution of AI-powered systems like ChatGPT, Gemini, Claude, etc., has changed how people search for information online. By leveraging ChatGPT, we are getting used to searching data conversationally. Ultimately, this is impacting traditional writing and SEO tactics.
For instance, articles that answer the most relevant long-tail keywords are highly likely to rank in AI-powered search engines. This is just one example, and there are many more to explore. So, let’s see how AI-generated content impacts SEO, writing, and ranking.
As AI content creation evolves, new SEO trends emerge every day. From improving content efficiency to raising questions about its quality, AI-generated content is always on the minds of digital marketers. Here’s the list of ways AI-generated Content is impacting SEO:
AI lets businesses increase their content production with tools like Gemini, ChatGPT, Jasper, etc. However, mass production of content, whether blog, social media, or other, doesn’t guarantee higher rankings; Google prioritizes content quality over quantity.
Gone are the days when unnatural keyword stuffing was used to bring traffic to the content. Now, Google prefers user-centric, easy-to-read, and understandable content. AI models generate a specific pattern, sometimes leading to repetitive keyword stuffing, making the content less likely to rank. So, even AI-generated content needs human editing to ensure natural keyword usage and readability.
As AI systems are trained to generate similar types of content, AI-generated content will likely be plagiarized and far from the original. So, human edits are necessary to make your content near-original and unique.
As people search conversationally, modern content must be crafted with the utmost authenticity and authoritative touch. Hence, modern GEO (Generative Engine Optimization) requires answering long-tail, question-format keywords in the blog to achieve a good ranking on search engines.
Yes, Google does not discriminate between AI and human-written content when ranking until it provides valuable information for readers.
Google doesn’t penalize AI content outright. Instead, it focuses on helpful, people-first content that aligns with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
To increase the chances of your AI-generated content ranking on the search engine, you can:
AI-generated content has the potential to rank on Google, but only if it’s appropriately optimized. While AI can speed up content creation, search engines prioritize quality, relevance, and user experience. Here are five key secrets to help your AI-generated content rank higher:
Artificial Intelligence can be like human intelligence but not feel like it. So, instead of placing AI above your skills, use it as a robotic assistant.
Artificial Intelligence can be like human intelligence but not feel like it. So, instead of placing AI above your skills, use it as a robotic assistant. Generate a unique, human-written content draft instead of asking ChatGPT to do everything for you. This process will make your content more authentic and add a user-centric touch.
You can use AI for research purposes or rephrase specific sentences to add creativity, but writing a whole blog using AI will hardly work in your favor.
Writing content with AI is no longer wrong. But not making human edits to it will invite trouble. To rank on search engines, your content should be helpful to readers. And only a human can add that emotional, engaging touch to your content. So, even if your content is entirely AI-generated, hire an expert editor to make it worth reading.
Google prioritizes content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) as key ranking factors. AI cannot establish credibility in the majority of cases, so it is essential to:
Imagine you reading repetitive information once-twice-thrice, but the fourth time, it will irritate you. The same is the case with AI-powered systems. They are trained to generate repetitive content, reducing the readability of your article.
AI-generated content lacks engagement factors that keep users engaged. As Google considers reader’s dwell time, bounce rates, and user engagement in rankings, improving your content’s readability is essential:
Search intent is what users expect to find when searching, and it’s a critical ranking factor. AI sometimes generates irrelevant content. To optimize your content for the search intent:
AI-generated content helps in the seamless streamlining of content, but long-term SEO success requires strategic optimization, human input, and adaptability. So, here are the four key best practices to ensure the best rankings for your content:
SEO is a never-ending process, and we get new updates every day. There may be a time when AI-generated content becomes outdated. So, refresh your old blogs with new information, monitor the latest Google algorithm updates, and repurpose AI content into different formats to maximize its reach.
AI-generated content also needs strong backlinks to rank well. You can publish guest posts on high-authority sites, encourage organic sharing, and use AI to find different link-building opportunities to grow the reach of your content.
Use AI tools as assistants and not your replacements. For instance, AI can be used for drafting, research, and brainstorming, but the final output can be written manually. Also, keep on monitoring Google’s evolving stances on AI and SEO. These small things have a long-term impact on your SEO success.
Take steps to optimize your user experience to keep users engaged with your content. To improve the user experience, keep the paragraphs short, use bullet points, and keep proper formatting. Add relevant images and graphics, and use fast-loading and mobile-friendly integrations that improve ranking.
AI-generated content is revolutionizing SEO by providing flexibility and quicker content development. However, quality, uniqueness, and user-focused optimization are more important for Google ranking than AI alone. AI aids in research and writing, but human judgment is necessary for content refinement, accuracy assurance, and engagement. Businesses can use AI to sustain long-term search visibility and ranking success by adhering to the best practices and secrets, striking a balance between AI and human ingenuity, and keeping up with SEO requirements.
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