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By
Aman Bhati
6 min
Website migration is essential for a growing business. It could be because your current platform lacks scalability or because you want to bring all your marketing, sales, and customer data together under one unified system like HubSpot. That’s where transitioning from Wix to HubSpot CMS (Content Hub) comes into play.
Wix is an unmatched platform when you need rapid website development with no- or low-code technology. But with growing business data, it might fall short in scaling along with it. If you are already using HubSpot CRM or planning to, migrating your website to HubSpot CMS is a strategic move toward long-term growth.
So, regardless of the reason, dive into this blog for understanding the perfect steps for a smooth Wix to HubSpot CMS transition.
Once you decide on website migration, it’s essential to prepare your Wix site data and HubSpot environment for a smooth transition. Here’s what to focus on:
List all pages, assets, and functions your website has, like forms, blogs, landing pages, or eCommerce elements. It will help you identify:
It’s a good practice to manually back up all your files, including images, videos, and downloadable assets. Export text content into organized folders to streamline the data importing process later in HubSpot.
Build a defined sitemap that defines how your new HubSpot website will work, whether it will navigate the same or needs restructuring to enhance UX and SEO. Through this, you can ensure all URLs are linked with a particular page, and there are no broken links or ranking loss.
Before migration, ensure that your HubSpot Content Hub is ready to deploy a new website. Its steps include:
SEO is one of the most critical aspects of website migration. Identify the key-performing pages from Wix and plan proper 301 redirects to equivalent HubSpot URLs. Also, make note of your meta titles, descriptions, and alt texts so you can retain your SEO equity after migration.
If you are using third-party tools like Google Analytics, Tag Manager, or any other marketing automation scripts on your site, ensure you have their credentials and code snippets handy. These can be easily reconfigured inside HubSpot’s settings after migration.
Pro tip:
A well-prepared checklist will help you avoid missing any crucial steps and make your migration process more structured and efficient. So, document everything well during this stage.
Now that you’ve completed the preparation step, it’s time for the real migration game! Here’s how to start:
Before you begin exporting content from Wix, log in to your HubSpot account and ensure your Content Hub is active and ready.
Keep this ready inside your HubSpot account:
In the beginning, start by exporting all your website data from Wix, such as:
Wix doesn’t support direct export of full site content. So, here’s where the backup you took before will help.
HubSpot provides 500+ themes, plus flexible design tools through its drag-and-drop editor and custom modules. So, you can use them to either rebuild a whole website for a fresh start or just redesign it to maintain brand consistency.
If your Wix site uses custom layouts, hire HubSpot developers to recreate them accurately using HubSpot’s templating system.
Take reference from the sitemap you created as a prerequisite, and try to maintain the same page hierarchy to keep navigation intuitive. You can use HubSpot’s pre-built blog import portal that allows seamless migration from other platforms with minimal manual effort.
Before the final launch of your site, perform a thorough QA check on it. You should check:
After your pages are live within HubSpot, go to Settings > Domains & URLs, and configure redirects from your old Wix site.
Don’t forget to add meta titles, descriptions, and alt text manually to retain search engine rankings. Also, double-check your sitemap.xml and robots.txt configurations before submission to Google Search Console.
Once everything functions smoothly, connect your domain and publish your new HubSpot-powered website.
Additional but Useful Step:
Integrate your new HubSpot website with built-in CRM and Marketing tools to track every customer interaction through every touchpoint.
This migration setup may look simple, but one step missed, and your whole site suffers. So, it’s a smart move to partner with a HubSpot expert agency to assist you with a seamless transition.
Website migration is really a complex process. A small error in redirects, design, or SEO configuration can lead to a drop in website traffic. That’s why choosing a HubSpot-certified expert over a DIY approach is the right choice. Here’s how they help:
– Migrate your site with technical accuracy
Our team understands Wix and HubSpot inside out. So, all URLs, content, forms, and tracking scripts are migrated correctly without losing any valuable data.
– Your SEO stays intact
Keep your rankings and website traffic growing with the help of our experienced SEO experts. They make sure every 301 redirect is initiated correctly and no navigation is broken.
– Maintain your brand and design consistency
HubSpot developers can replicate or improve your Wix design using HubSpot themes and custom modules. This keeps your brand identity consistent while unlocking new design flexibility for future updates.
– Helps you with CRM integration setup
We will also integrate your website with HubSpot CRM, Marketing Hub, and analytics tools, ensuring you’re ready to leverage HubSpot’s full inbound capabilities from day one.
– Time and Risk Saving
A DIY migration can take weeks and a lot of trial and error. But with us, we streamline the entire process, test thoroughly before launch, and provide post-migration support, minimizing downtime and frustration.
Wix to HubSpot migration leads you towards better website performance and stronger customer connections. But it’s achievable only when the site is migrated accurately.
At TRooInbound, our HubSpot-certified specialists ensure your migration is seamless. We help you build a website that looks great and also drives measurable growth.
So, are you ready to migrate from Wix to HubSpot CMS with zero hassle? Connect with TRooInbound today!
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