RevOps
20 Dec 2024

How SEO Improved Traffic and Rankings for a Global Human Resource Firm

987%

Organic Traffic Growth :
Increased website traffic from 4,758 to 51,749 within six months through technical SEO, keyword targeting, content optimization, and off-page authority building.

370%

Keyword Rankings Improved :
Expanded ranking keywords from 1,333 to 6,260 by targeting country-specific search terms, optimizing content structure, and strengthening internal linking.

Project Overview

Project Name

SEO Project

Project Scope

Keyword Research, Technical SEO, Content Optimization, Backlink Creation, Boost Online Visibility.

Industry

Human Resources Services

Work Duration

6 Month

Resource Used

1 Digital Marketing Manager
1 SEO Expert
1 Content Writer
1 Graphic Designer
1 Project Manager

Technologies

Country

All Countries

Our Capabilities

Search Engine Optimization

Technical SEO
Keyword Strategy
On-Page Optimization
Search Visibility Improvement

Content & Website Optimization

SEO Content Structuring
Metadata Optimization
Landing Page Improvements
User Experience Enhancements

Performance & Growth Strategy

Organic Traffic Analysis
Ranking Performance Tracking
Website Audit Support
Long-Term SEO Planning

Client Overview

Our client provides Employer of Record (EOR) services worldwide to assist businesses in expanding internationally. This includes market research, strategic planning for market entry, legal and regulatory advice, logistical support, and cultural adaptation strategies.

They offer resources, advice, and support for companies looking to expand globally.

The client was targeting every country (214 countries) for their business and wanted to rank in the majority of them.

Their Challenges

Average Website Traffic:

Initially, they were growing steadily over a period of time. They wanted exponential traffic growth.

Expectations of Clicks and Ranking Keywords:

Clients expected to increase website clicks by more than double and almost double the number of ranking keywords.

Increase Brand Awareness in Every Country:

The client aimed to increase brand awareness in every country and desired higher spots in Google search results in the majority of the targeted countries.

Technical SEO Errors:

The website had a bug in the coding, causing it to create multiple pages automatically. This led to errors in indexability and canonical issues.

Our Strategies

On-page Optimization:

Optimized meta tags and implemented a structured header tag hierarchy (H1, H2, H3) and image alt-text to improve readability.

Content Optimization:

Published SEO-friendly blogs frequently with proper content optimization.
Ensured content adhered to the target audience and standard SEO guidelines.
Maintained proper keyword placements and keyword density while adding LSI keywords.

Strategic Internal Linking:

Implemented strategic internal links for enhanced navigation between blogs and services.
Used user-friendly and reader-friendly anchor text for internal linking.

In-depth Keyword Research:

Identified and targeted long-tail keywords with a mix of high volume but less diffic to target specific regions and created content accordingly.

Off-Page SEO:

Performed various off-page activities to increase domain authority, including Web 2.0, social bookmarking, PDF submission, classified submission, and business listing creation.
Posted content frequently on Quora to educate consumers and build brand authority.

Our Planned Solutions

After reviewing the website and its search performance, our team created a clear SEO strategy focused on long-term growth. We started with a detailed SEO audit to identify technical issues affecting search visibility. Broken links, duplicate content, missing metadata, and indexing problems were fixed to improve website health.

Next, we carried out keyword research to identify high-value search terms that matched the client’s services and audience. Existing service pages were updated with optimized titles, headings, internal links, and content to better align with search intent.

We also built a content plan to target industry-specific topics and common user questions. New blog articles and supporting pages were published regularly to increase topical authority and attract qualified organic traffic.

To strengthen the website further, we improved page speed, mobile usability, image optimization, and site structure. We also monitored performance through Google Search Console and Google Analytics, making continuous improvements based on real data and user behavior.

The Result

Increased Organic Traffic:

From January 2024 to May 2024 (within six months), traffic escalated from 4,758 51,749, an increase of 987%.

Improved Keyword Rankings:

From January 2024 to May 2024 (within six months), keyword rankings increased from 1,333 to 6,260, an increase of 370%.

Higher Click and Impression Rates:

From January 2024 to May 2024 (within six months), clicks increased from 551/Day to 3,002/Day, an increase of 445%, and impressions grew from 36,760/Day to 113,047/Day, an increase of 207%.

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