December 20, 2024

How SEO Improved Traffic and Rankings for a Global Human Resource Firm

Project Summary:

Project Name

SEO Project

Project Scope

Keyword Research, Technical SEO, Content Optimization, Backlink Creation, Boost Online Visibility.

Resources Used

1 Digital Marketing Manager
1 SEO Expert
1 Content Writer
1 Graphic Designer
1 Project Manager

Industry

Human Resources Services

Work Duration

6 Month

Country

All Countries

Technologies

Client Overview:

Our client provides Employer of Record (EOR) services worldwide to assist businesses in expanding internationally. This includes market research, strategic planning for market entry, legal and regulatory advice, logistical support, and cultural adaptation strategies.

They offer resources, advice, and support for companies looking to expand globally.

The client was targeting every country (214 countries) for their business and wanted to rank in the majority of them.

Major Challenges:

Average Website Traffic: Initially, they were growing steadily over a period of time. They wanted exponential traffic growth.
Expectations of Clicks and Ranking Keywords: Clients expected to increase website clicks by more than double and almost double the number of ranking keywords.
Increase Brand Awareness in Every Country The client aimed to increase brand awareness in every country and desired higher spots in Google search results in the majority of the targeted countries.
Technical SEO Errors: The website had a bug in the coding, causing it to create multiple pages automatically. This led to errors in indexability and canonical issues.