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Project Name
Streamlining Business Operations for a leading publication company
Helping a publication enterprise unify its business operations data into HubSpot through strategic CRM implementation
Digital Media
90 days
United Kingdom
Once started with printing magazines, today that publication company is leading the industry through its immense online growth. It publishes several special-interest magazines, sends out newsletters, and runs sponsored content, which helped it gain loyal readers and trusted advertisers.
But as they shifted toward a more digital-first strategy, their internal systems began to show cracks. Marketing, sales, editorial, and subscriber teams were all using separate tools, making it nearly impossible to see the complete customer journey. The leadership team knew it was time to modernise their traditional systems and centralise business operations.
That’s when they turned to TRooInbound, a leading HubSpot Platinum Solutions Partner, to add HubSpot to their tech stack.
The client approached TRooInbound with one clear goal: to eliminate silos and build a single source of truth for all marketing, sales, and customer data. But as we dug deeper, the real challenges became clear.
Each department had its own system; marketing used Mailchimp for newsletters, sales tracked advertisers in spreadsheets, and editorial maintained separate subscriber lists. This made it challenging to analyse audience behaviour or plan effective cross-channel campaigns.
Without unified data, the team couldn’t easily distinguish between subscribers, advertisers, event attendees, and partners. Every campaign had to be manually segmented, consuming time and often leading to errors or overlaps.
Leads from website forms, content downloads, and ad inquiries were flowing into different inboxes, with no standardised follow-up system. Many leads were lost or received delayed responses.
The management team couldn’t track the ROI of marketing campaigns or see which content types drove subscriptions and ad conversions. Reporting took days and relied heavily on manual compilation.
While the digital arm was expanding rapidly, the print team was still using legacy tools. This made it hard to cross-sell or provide a unified brand experience across channels.
After a detailed audit of their processes and tools, our CRM strategists designed a comprehensive HubSpot CRM implementation plan that addressed both operational and strategic gaps within 90 days. Here’s how:
Within just 90 days, the transformation was clear. The company’s leadership finally had visibility across its entire ecosystem.
| Before HubSpot CRM | After HubSpot CRM Implementation | Impact |
|---|---|---|
|
Fragmented data spread across Mailchimp, Excel, and legacy tools
|
100% of marketing and sales data is centralized in HubSpot CRM
|
Unified customer view and streamlined operations
|
|
Manual follow-ups and inconsistent lead tracking
|
Automated workflows and lead routing
|
Lead response time reduced by 42%
|
|
No visibility into performance or source-based ROI
|
Real-time tracking through custom HubSpot dashboards
|
Accurate insights into campaign performance
|
|
Limited audience targeting and manual segmentation
|
Smart segmentation and targeted campaigns via Marketing Hub
|
28% increase in newsletter subscriptions within 2 months
|
|
Advertiser deals are tracked manually with no visibility
|
Centralized pipeline and automation in Sales Hub
|
33% higher deal closure rate
|
|
Departments worked in silos with little data sharing
|
Unified dashboards accessible across teams
|
Improved cross-department decisions and transparency
|
After successful CRM implementation, the results started pouring in. Here’s how it benefited the publication company:
The publishing world isn’t just about printing now. It also needs a modern digital transformation.
For this leading publication company, adopting HubSpot CRM with TRooInbound’s expert implementation wasn’t just a software upgrade; it was a cultural shift towards bringing in data-driven growth.
From managing readers to monetizing advertisers and delivering measurable ROI, the client is now equipped with a system that scales with their ambitions.
a ctaWe will strategize our execution based on your requirement
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