February 15, 2024

Transformative WordPress Web Design and Development : Eight Development

In the dynamic realm of online presence, Eight Development, a prominent New Zealand company specializing in designing, engineering, customizing, and maintaining user interfaces for large enterprises, approached TRooInbound with a vision to boost their digital footprints. Focused on creating faultless interfaces for touchscreens, mobile devices, digital signage, and emerging interface devices, they recognized the need for a revamped website to reflect their innovative solutions and cutting-edge approach.

Project Summary:

Project Name

Eight Development

Project Scope

Responsive Web Design, Enhanced Functionality, Modern and Intuitive Design, CMS Integration,

Resources Used

1 Project Manager, 2 WordPress Frontend Experts, 2 Backend Developer

Industry

Cannabis

Work Duration

10 Months

Country

New Zealand

Technologies

Challenges:

Before engaging with the TRooInbound, Eight Development grappled with several challenges in their old website version.They are as follows:

Outdated Aesthetics and User Interface: The website’s visual apparel and user interface were outdated, failing to reflect the company’s innovative ethics and cutting-edge solutions.
Poor Responsiveness: In an era dominated by mobile users, the website lacked responsiveness, leading to a subpar experience for visitors accessing it from various devices.
Limited Functionality: The existing website fell short in terms of functionality, impeding effective communication of its diverse services and hindering user engagement.
Inefficient Content Management: The client faced difficulties updating and managing content on their site due to a complex and outdated content management system.

Solution:

TRooInbound devised a comprehensive strategy to address these challenges and provide Eight Development with a website that aligned seamlessly with their brand identity and business goals:

Modern and Intuitive Design: A fresh, modern design was conceptualized, incorporating intuitive navigation and visually appealing elements to enhance user experience and showcase innovative spirit.
Responsive Web Design: The new website was built with a responsive design, ensuring optimal performance and user satisfaction across devices, including desktops, tablets, and smartphones.
Enhanced Functionality: TRooInbound implemented advanced functionalities, such as interactive features, streamlined contact forms, and an improved service showcase, to provide visitors with a comprehensive understanding of its offerings.
WordPress CMS Integration: A user-friendly WordPress Content Management System (CMS) was integrated, empowering Eight Development to easily manage and update content without technical complications.

Results Acheived:

The transformation yielded remarkable results for Eight Development:

Increased User Engagement: The revamped website experienced a substantial increase in user engagement, with visitors spending more time exploring the enriched content and interactive features.
Improved Conversion Rates: The enhanced functionality and user-friendly design contributed to improved conversion rates, translating website traffic into valuable leads and business opportunities.
Positive Brand Perception: The modern aesthetics and intuitive interface of the new website positively impacted its brand perception, positioning them as industry leaders in innovation and reliability.
Efficient Content Management: With the WordPress CMS, Eight Development now efficiently manages and updates content, ensuring that their online presence stays dynamic and aligned with evolving business objectives.