RevOps
24 Sep 2026

How We Helped an AI Co-Parenting Platform Bring In 1,500+ Parent Signups a Month

1,500+

New parent signups every month: :
Google Ads, Meta Ads, Instagram, and SEO content now bring a steady flow of divorcing parents to the platform every month.

$3.40

Blended cost per signup: :
One connected plan across paid ads, social media, website content, and email keeps the cost of each new parent low on every channel.

Project Overview

Project Name

AI Co-Parenting Documentation Platform

Project Scope

Full-Funnel Marketing: Paid Ads, Social Media, Website Content, and User Acquisition

Industry

LegalTech, Family Law, AI SaaS

Work Duration

6 Months

Resource Used

1 Paid Media Specialist
1 Social Media Manager
1 Content Writer
1 SEO/AEO Expert
1 Graphic Designer

Technologies

Country

United States

Our Capabilities

Paid Media and User Acquisition

Google Search Ads for high-intent co-parenting keywords
Meta Ads on Instagram and Facebook within ad policy rules
Retargeting for visitors who didn’t sign up
Weekly creative testing and budget shifts

Social Media and Content

Instagram strategy with five content pillars
Reels, carousels, and Stories four to five times a week
Homepage and feature page copy in simple, warm language
SEO and AEO blog content on custody and co-parenting records

Conversion, Onboarding, and Tracking

Five-email onboarding journey in HubSpot
Nudges that drive the first file upload
HubSpot and GA4 tracking from click to signup
Partnerships with divorce coaches and mediators

Client Overview

Our client is an AI-powered documentation platform built for parents going through divorce and co-parenting. It takes in every kind of record a parent collects, including texts, emails, screenshots, scanned papers, and court documents. It then turns them into one organized, court-ready file. The AI tags and dates each record and sorts it into parenting, financial, legal, and communication folders. It builds timelines, writes plain-language summaries, answers questions in simple English, and creates reports that parents can share with their attorney or mediator.

The platform was founded by a divorced individual who lived through the stress of tracking years of records while trying to co-parent. The goal was simple: make the divorce process less hectic for everyone involved. The app runs on a free-to-start model, with no credit card needed to sign up. It serves divorced and separating parents first. It also serves family law attorneys, mediators, divorce coaches, and legal firms who work with them. Because the data is deeply personal, trust sits at the heart of the brand. Records are encrypted, never used to train AI, and can be exported or deleted at any time.

The brand had no awareness, no marketing engine, and no clear way to reach parents during one of the hardest times of their lives. There was no ad strategy, no social presence that built trust, no website content that answered what parents were searching for, and no way to track which channel brought in real users. Many free signups never uploaded a single file. That is where TRooInbound came in.

Their Challenges

A brand new product with zero awareness

The platform was new. Most parents had never heard of an AI tool for co-parenting records. We had to explain the idea before we could sell it.

A painful, emotional topic

People going through divorce are stressed and tired. Loud, pushy ads would push them away. Every message had to feel calm and kind.

Strict ad platform rules

Meta does not allow ads that call out personal situations like “Are you divorced?” We had to reach the right parents without breaking these rules.

Free signups that didn’t upload

Many users joined the free plan but never uploaded a single file. Without that first upload, they never saw the value.

Our Strategies

We started with research. We studied what divorcing parents search for, what they ask in forums and Facebook groups, and what worries them most. Common themes came up again and again: “How do I document co-parenting for court?”, “How do I keep proof of missed pickups?”, and “How do I stay organized during custody?”

We mapped these questions to keywords and content topics. We also studied other co-parenting apps to find gaps in their messaging. Most competitors talked about scheduling and messaging. Few spoke to the stress of keeping records for court. That became our angle.

The founder’s story became the heart of the brand. A parent who had lived through it and built the tool the client wished for.

We then set up one connected plan. Ads brought people in. Social content built trust. Website content answered their questions. Email nudged them to take the first step. Every channel was tracked in HubSpot and GA4, so we could see what worked and shift budget each week.

We also tested ad creatives in small batches before scaling them. Soft, supportive headlines like “Keep every co-parenting record in one place” beat fear-based ones by a wide margin. Short videos that showed the upload-to-summary flow in under 15 seconds brought in the cheapest signups.

Our Planned Solutions

Google Search Ads ($3,000/month)

We targeted high-intent searches like “co-parenting documentation app,” “how to document custody issues,” and “evidence for custody case.” These people were ready to act. We also added negative keywords to filter out people looking for lawyers or free legal advice.

Meta Ads on Instagram and Facebook ($2,000/month)

We ran short video and carousel ads built around real co-parenting moments, like sorting through years of screenshots. Retargeting ads brought back visitors who didn’t sign up.

Instagram Content Strategy

We built five content pillars: the founder’s story, co-parenting tips, record-keeping guides, product walkthroughs, and calm, supportive quotes. We posted four to five times a week using Reels, carousels, and Stories.

Website Content and SEO

We rewrote the homepage and feature pages in simple, warm language. We added clear “Join free” calls to action. We also launched a blog on co-parenting records, custody prep, and working with mediators. Each page answered one clear question, so both Google and AI search tools could pick up our answers.

Email Onboarding Sequence

New signups got a five-email journey. It showed them how to upload their first file, log an incident, and create their first summary. Each email had one simple task and one button. Users who stalled got a gentle reminder with a short how-to video.

Partnerships with Divorce Coaches

We reached out to divorce coaches and family mediators to share the platform with their clients. This gave the brand trusted voices in the space.

The Result

Within six months, the platform grew from a quiet launch to a steady stream of new users.

1,500+ new parent signups every month
$3.40 blended cost per signup across all channels
3.2x growth in organic website traffic
58% of new users uploaded their first file within seven days, up from 21%
4.8% average engagement rate on Instagram
40+ divorce coaches and mediators now recommend the platform

More importantly, thousands of parents now have one calm, organized place for their records during one of the hardest times of their lives.

The founder now has a marketing engine that runs every week. Paid ads bring in steady signups. Organic content lowers the cost over time. The email journey makes sure new users actually use the product. We continue to test new channels, including YouTube and Pinterest, to reach even more parents.

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