Analytics in simple terms is the result of analysis of data or a particular group of data represented or presented computationally in different forms of statistical formats. In simple terms , analytics is the systematic analysis of data or statistics derived from different information or parts of information manually or through software. It is generally used for recognition, evaluation, and expression of meaningful data patterns. These data patterns act as insights for decision-making and resources for documentation. In technical terms there are four types of analytics namely- Descriptive, Diagnostic, Prescriptive, Predictive.
Let’s have a look at what analytics is today!
Gone are the days when only scientists, apprentices and students or analysts used to use analytics to come to conclusions or make changes in the process. Nowadays everything relies on analytics, be it a business decision or even a consumer action. Analytics are used to refine operations. The focus of usage of analytics has heavily shifted to gathering organisational data, not just for reporting, but also to customers, so they get a better understanding of an entity and can figure interests vested with it.
Also there’s a whole new job position evolved in the market for this that of a business analyst. It involves carrying out many types of analytics representing data of varied subject matter. There’s analytic studies involving competitor studies, customer behavior, sales, RO, revenue generated etc along different time periods and time slots such as annual, quarterly etc. Analytics work like the mind behind businesses and in general the humans of today. They are food for every brain.
Now let’s look at the top Analytics software of now!
As we all know, earlier analytics were drawn out manually and it used to be a very lengthy and time consuming process.But then, came in different tools that helped men derive data to represent analytics. Now there’s no need for men to derive and give out analytics of particular metrics. There are software that do so. Nowadays there is software for everything and there’s not a single software for anything. It’s become a world of choices, due to different preferences and goals. This raises the question of which software to choose from. Here’s a list of the best software you can use for analytics:
Google analytics is the most used web analytics service used today. It is a service offered by Google that gives different insights derived from web activity with the website such as web traffic, visitor sessions, clicks, impressions etc.
2. HubSpot Analytics
This is the analytics service that is a part of the COS marketing system. HubSpot analytics gives you metrics related to your site performance and the different customer metrics that are in concern to the website. Also it reports what works well for your website and what doesn’t!
This is not specifically an analytics software but a business intelligence software and big data software that assists exploring, analyzing and sharing real-time business metrics easily. It has a user-friendly workflow and is based on your browser.
This is one of the most innovative visual analytics platforms and also the top business intelligence software. It not only gives out metrics but also helps professionals at all levels in creating data and understanding it.
InsightSquared is a different analytics application with deal inspection, AI forecasting, deal inspection and real-time out of the box metrics. It is ideal for reporting and measuring insights of different aspects such as sales, marketing, customer services, finances and staffing.
Let’s dig deeper and talk about the two analytics masters!
Google Analytics and HubSpot Analytics
Google analytics is one of the most popular web D&A tools that the majority of website owners use today. You can track a vast range of metrics with the software, namely- site performance, web traffic, user interactions and impressions. It’s currently a platform under Google marketing. It is the best tool for automated metrics, so all you businessmen can focus on the other vital tasks in concern with your website and brand as a whole.
Not just this from this single tool you can check on your social media metrics, website responsiveness, back links and back link traffic, search engine traffic, bounce rate and nature, conversion rate, subscribers and website load time.
Why Google Analytics?
A deep understanding of your prospects and customers is the key to success of a marketing campaign. This is defined by the customer’s journey with your brand right from the start to the last experience. Google analytics intricately captures each and every data resulting from your marketing efforts and makes it easily accessible and understandable in the form of reports, so you know what practice worked for you and what didn’t. This will without a doubt help you in taking informed business decisions.
All the data captured by Google Analytics is in the form of reports that are extremely easy to understand. They will help you segment customers according to their marketing funnel along their customer journey.
How does it work?
Now let’s have a look at HubSpot!
HubSpot is the go-to software for marketers of today, covering everything that a business needs or thrives on. Following its all in one nature, the software’s dashboard also offers the analytics functionality, giving accurate insights of all your web materials at one destination, not just the website, but also blogs, landing pages, emails, social media accounts, CTAs etc.
HubSpot Analytics is certainly all you need to become a smarter, data-driven marketer. It gives you metrics that will help you track the complete customer life-cycle from prospect to loyal customer stage. You can create different events to capture all sorts of action taken with your marketing assets and it also offers multi-touch revenue attribution.
Why to use analytics from HubSpot!
The importance is quite similar to Google but offers a bigger picture with even more intricate details. You can measure the quality and quantity of your HubSpot development as a whole or even page by page as you wish. It also allows you to analyze metrics in accordance with geography and also the desired URL. Like Google, even HubSpot offers you detailed reports, but here you can add your desired report to the dashboard for easy access!
How it works!
Understanding data from HubSpot analytics is quite easy. You need a HubSpot account, so sign up now! Then go to the Reports section and click on ‘Analytics Tools’. Once you click on analytics tools and the Source tab opens, you will get all the insights and you can customize and filter the data as per your interest be it topic clusters, sources, geography , different UTM parameters, device types, pages etc. Everything within clicks and custom feed-ins.
Not just this you can export, save and even share the reports in the supported format with your colleagues and prospects. Happy HubSpotting!
Wondering what’s different between the two? Let’s have a quick look!
- Google analytics is mainly for granular data, while HubSpot is ideal for closed loop metrics and marketing automation.
- HubSpot analytics have a simpler interface than Google.
- GA gives all metrics revolving around your site and URL in the bird-eye view whereas HubSpot gets you detailed insights of not just your website but all your inbound efforts too.
- Google analytics gives quality metrics of site performance like page loading, which isn’t available with HubSpot.
- Analytics of Google give limited SEO reporting than HubSpot, where the focus is on organic results and inbound strategies.
- Google Analytics gives behavior flow report that captures the pathway of a user throughout the website and stores it, whereas with HubSpot it ends at a session.
It’s difficult to figure which one of the two is better , Google or HubSpot! It all depends on the marketing goals, nature and the size of your business.
Want the best of HubSpot analytics? Get HubSpot development, now!!
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