HubSpot vs Salesforce

HubSpot vs Salesforce- Which one is better?

6 min

HubSpot and Salesforce provide similar services, so it’s apparent that they are competitors. And users need to know which one to choose for their business, HubSpot or Salesforce. Its subtle answer is:

‘If you need an all-in-one Customer Relationship Management (CRM) tool, you can choose HubSpot. Meanwhile, Salesforce would be a better alternative if your business requires advanced sales analytics and reporting.’

The wrangle– HubSpot vs Salesforce doesn’t end here. There are many comparison factors to explore before choosing one of the two.

In subsequent sections of this article, we will explore critical differences between HubSpot and Salesforce, determine which is better, their features, and more. Let’s begin by understanding the basics of both CRMs.

HubSpot vs Salesforce- Brief overview

What is HubSpot?

HubSpot is a cloud-based platform that provides all the resources and software integration you need to connect your sales, marketing, and customer support. It’s a platform that helps your business grow faster by focusing on managing your customers effectively.

Top HubSpot Features

Here are the key HubSpot features that make it a popular inbound marketing CRM:

I. Outlook and Gmail integrations : HubSpot provides free Outlook and Gmail integration.

 

II. CRM Database : The CRM Database allows you to store prospects’ and customers’ data in one place. You can store 1 lac contacts without an expiry date.

 

III. Easy Task Management : HubSpot lets you align, track, and schedule your tasks, schedule meetings, send emails, create notes, and more.

 

IV. Email Marketing : It is easy to reach your target audience by sending bulk emails through HubSpot’s email marketing feature.

In addition to these features, HubSpot offers more features, such as in-built marketing analytics, ROI analytics, Social media integration, a Special Customer Support Portal, and more. These features help HubSpot shine bright amongst its competitors.

What is Salesforce?

Salesforce is also a cloud-based software designed to help companies connect with their customers in a new way. Through this software, businesses can find new prospective customers, improve their sales, make more deals, and amaze them in surprising ways.

Top SalesForce Features

Here are the key Salesforce features that make it a popular sales automation tool:

I. Einstein Analytics : With the power of AI, Einstein Analytics lets users easily explore their information.

 

II. AppExchange : AppExchange fulfills various business requirements, including finance, marketing, etc., and allows them to achieve extensive benefits from Salesforce.

 

III. Marketing Cloud : It includes a suite of personalised tools to improve customer engagement and growth.

 

IV. Sales Cloud : Sales Cloud is indispensable to Salesforce’s sales tools. It streamlines the business’s sales process.

That’s not it. Other Salesforce features, like Cloud service, Chatter, High-end security, etc., make it a tool on which tech giants don’t hesitate to spend money for.

Salesforce vs HubSpot- Similarities

The similarity is that HubSpot and Salesforce are both popular CRMs in today’s digital marketing world.

HubSpot is one of the best inbound marketing tools, and Salesforce is known for its sales automation features. Here are some similarities between HubSpot and Salesforce:

1. Both are CRMs

2. Both provide sales analytics and forecasting

3. Customer service features

4. Voice over IP (VoIP)

5. Contact scoring

6. Extensive marketing features

Salesforce CRM is comparatively more complex than HubSpot. It offers sophisticated tools that are unmatched by competitors. However, Salesforce’s main disadvantage is its high price and hard-to-learn tag.

Meanwhile, HubSpot is more budget-friendly & user-friendly than Salesforce because it needs certain features. However, that makes it more effective.

Now, let’s understand HubSpot vs Salesforce in detail.

HubSpot vs Salesforce- Key Comparison

In this guide of HubSpot vs Salesforce we will see the key differences between both.

HubSpot was a marketing tool that eventually grew into a CRM. Meanwhile, Salesforce CRM keeps on adding new sales and marketing features.

For ease and compatibility, we will compare Sales Cloud and HubSpot Sales Hub. Let’s create a table of comparison so they can easily understand what each CRM provides us.

Comparison Factors
HubSpot
Salesforce
Marketing features
HubSpot provides extensive marketing features with its free & Starter plans
Meanwhile, Sales Cloud provides advanced marketing automation features in distinguished marketing plans
Sales Reporting & Forecasting
HubSpot provides Advanced Sales reporting & forecasting, but you need to upgrade to a paid plan
Advanced sales reporting & forecasting with primary reporting available in basic paid plans
Free Trial
14 days
30 days
Starting price
$0
$25/user/month
Easy-to-use
Yes
Somewhat difficult
Customization
Customization and automation is possible in workflows, JavaScript, and Python coding
High customization capabilities
Plans
Free, Starter ($20/month), Professional ($500/month), Enterprise ($1,500/month)
Essentials ($25/user/month), Professional ($80/user/month), Enterprise ($165/user/month), Unlimited ($330/user/month), Unlimited+ ($500/user/month)
Customer Support
Customer support through email, online chat, phone, HubSpot community, HubSpot Academy, and other accessible Knowledge Base
Online messaging, chats, phone, Research Center, and Community Forum
AI features
Well-integrated AI features available even at lower pricing plans. These features include generative AI, predictive analytics, & smart suggestions
AI functionality is accessible through Einstein app. It offers generative tools, predictive analytics, workflow automation, and smart insights. AI features scales up or down with the plan you choose working with
App Integration
Not many apps available for App Integration, but the App Marketplace provides cleaner interface to search for the available apps
AppExchange provides more apps for seamless App Integration. But the interface is less structured.

Note: The rates of plans may differ from time to time. Please visit the official websites to see the most recent plans.

The primary differences between HubSpot vs Salesforce are their interfaces, pricing models, and the features they provide. You can easily choose the right CRM for your organization if you are clear with your business & team goals and budget.

Now, let’s compare them in detail and understand which CRM is better suited to your business requirements.

HubSpot vs Salesforce- When to choose HubSpot?

While comparing HubSpot and Salesforce, here are the times when choosing HubSpot can be advantageous:

1. HubSpot provides a Free plan. If you own a startup or small business or are just starting with CRM, you can choose this plan. Almost all features of HubSpot are available to use in this plan (but with limited users)

 

2. HubSpot’s AI feature is easy to use. You do not have to integrate a new tool or upgrade from your current plan to access AI features.

 

3. HubSpot’s pricing structure is made for almost all types of clients. It offers free plans and an enterprise plan for $1500/month.

 

4. Still, it’s a cost-effective CRM as it doesn’t charge dollars per user per month.

 

5. Switching to HubSpot CRM is easy due to its clean and structured experience. Experts may suggest that you begin with HubSpot integration if your business is just starting with CRM integration.

These are some primary integrations of HubSpot over Salesforce. Now, let’s discuss the other way as well.

Salesforce vs HubSpot- When to choose Salesforce?

While comparing HubSpot and Salesforce, here are the times when choosing Salesforce can be advantageous:

1. Salesforce’s AppExchange tool offers various apps and integrations. Users can integrate many apps through this tool to fully leverage Salesforce capabilities. Although the AppExchange UI isn’t clean, users can still easily find apps.

 

2. Salesforce provides cutting-edge sales reporting & forecasting. This feature is readily built in Salesforce, making it a suitable option for users looking for this feature particularly.

HubSpot vs Salesforce- Which One is Better for You?

As we saw in the above article, HubSpot & Salesforce offer multiple similar CRM, sales, and marketing tools. What makes them different is their way of presenting those tools to users and the pricing structures that use those features.

To summarise the whole content:

HubSpot has a lower learning curve, a superior user interface, and comparatively lower prices for all-in-one marketing tools.

Meanwhile, Salesforce is complex and expensive to use, but it’s unbeatable for analytical reporting and customization.

Final Verdict

If you haven’t, start with CRM integration; it’s the right time to take your business to the next level. With that, please choose the best CRM for your business based on its needs. After completing this HubSpot vs Salesforce guide, you already know which CRM is right for you.

You can contact us anytime for easy HubSpot development, HubSpot migration, or any HubSpot services. Choose your CRM wisely, as reverting will be time-consuming and tiresome. Happy reading!

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