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By
Aman Bhati
6 min
There were 80+ sessions and 20+ speakers hosting different sessions on different stages of INBOUND 24.
If we discuss each session in detail, you’ll have to keep reading this blog till INBOUND 25 So, here we will mainly focus on Day 2 & 3 sessions, which primarily covered new HubSpot updates.
While INBOUND 2024 majorly focused on AI, its importance, applications, and how it’s used to support human creativity; INBOUND 2025 is expected to focus on how AI and humans can work together to overcome daily challenges.
However, let’s first explore the INBOUND 24 Day 2 & 3 Recap, and at last don’t miss to read anticipations of INBOUND 25.
On the second day of INBOUND 24, Dylan Sellberg and Kieran Flanagan delivered a session on ‘Meet Breeze.’ This session was held on the HubSpot Heros Stage. You can get the basic overview of Breeze, and other AI-powered HubSpot features from INBOUND Day 1 Updates.
Let’s see how this session covers in-depth explanations of the all-new Breeze!
Kieran Flanagan (SVP of Marketing, HubSpot) opened the session and began introducing the tactics of modern AI and at what pace it’s advancing. He made the audience understand about AI and its applications in detail.
Soon after that, he handed over the mic to Dylan Sellberg- Director of Product Management at HubSpot. Let’s explore the key takeaways from Dylan Sellberg’s speech.
The session name itself makes it clear that speakers will give an in-depth idea of what HubSpot Breeze is and other new AI-powered features.
HubSpot Breeze will mainly focus on the following:
-> Boost your productivity using Breeze Copilot
-> Scale your business growth using Breeze Agents
-> And unlock sales and marketing insights using Breeze Intelligence
Moreover, he ensures the audience that Breeze is safe and trustworthy, optimized for business, and permits you to control AI uses in HubSpot.
So, clearing all doubts about whether it’s secure to let Breeze access your HubSpot CRM data, Dylan continued the session and began with Breeze Copilot.
Dylan said that the main aim behind designing Copilot is – “We want to save you the activity of hopping around the HubSpot platform for every piece of information you need.”
HubSpot introduces Copilot Previews that can be used across the HubSpot product. These previews provide contextual insights, and also generate a summary of a specified record.
Dylan mentions that “Copilot is not about replacing your creativity, but it’s about enhancing it!”
With this goal in mind, HubSpot integrated its Breeze Copilot with its Content Suite. Whether you are working on Blog posts, landing pages, or email, you can use Copilot everywhere.
Copilot is deeply integrated with HubSpot calling to support your teams with real-time assistance and insights both during and after a call with customers.
During the call, the Copilot listens and transcribes it. If a customer asks a question that’s already documented in your knowledge base, the Copilot will proactively suggest that knowledge base article to your reps.
Report building gets easier with Copilot. You can ask the Copilot, how has your deal close rate been over the last six months. It will return its insights and a chart.
Not just three, but there are 140 things that Copilot can work on in the HubSpot environment. Out of them, here are the 14 critical tasks that Copilot works on:
You might be amazed to know that Breeze Copilot is available for all HubSpot users – free, starter, pro, and enterprise.
Breeze Agents get automatically personalized to your business by using these three factors:
-> They’ll use your brand voice and your ideal customer profile to generate beforehand content for your audience.
-> They use CRM data to drive results based on your existing relationships, understanding what has worked and what has not.
-> They review all of your existing content deeply to understand your business’s tone, style, and approach.
These Agents aren’t just programmed; they’re educated. They study your brand, your customers, and your data to become actual extensions of your team.
Now, let’s see all four Breeze Agents and what challenges they solve:
Challenge 1: To solve the challenge of the client’s demand for instant gratification.
Challenge 2: Keeping up with social media and creating on-time, accurate, and engaging content.
Challenge 3: To keep up with the never-ending demand for new, high-quality content.
Challenge 4: Overcoming the puzzle of prospecting.
In which HubSpot Hubs are these Agents integrated?
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Here, he wraps up Breeze Agents with a loud round of applause from the audience.
Breeze Intelligence uses LLMs to unify data from public sources across the Internet to give you the proper context for your customers at your fingertips. Real-time enrichment gives you the context you need to convert the best opportunities at the right time.
Empowered by reverse IP and enrichment data, buyer intent helps you understand which companies in your target markets are ready to buy, whether they’re in your CRM or not. With this, he ends his session.
There were other sessions covering different topics throughout day 2, but as we discussed, we will focus on sessions focusing on HubSpot and its critical updates.
Let’s see what happened on the third of INBOUND 2024.
On the third day, Jon Dick, SVP of Customer Success at HubSpot, and Michelle Peluso, CCO at CVS Health, delivered a session on ‘Top 3 CX Lessons for Converting Detractors to Promoters.’
Quick summary:
Jon and Michelle shared their insights on how CVS Health converted 45% of fans into real-life promoters by using a consumer-centric tactic. They also emphasized how data-driven feedback, solving core issues, and closing feedback loops can drive client satisfaction and loyalty.
Key Takeaways:
-> “AI and Humanity have to coexist.”
-> Prioritize addressing primary issues while developing creative experiences.
One major thing that we can anticipate in INBOUND 2025 is Dharmesh Shah, Co-founder and CTO of HubSpot, bringing new updates on Agent.AI. Not only this, but there will be many exciting updates waiting to surprise you at next year’s conference.
So, here, let’s put this blog to rest. We hope that this article has made you travel virtually through INBOUND 24 sessions. Stay tuned for more updates on HubSpot. Happy reading!
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