Native vs Custom HubSpot Integrations

Native vs Custom HubSpot Integrations: Which One Fits Your Business Best?

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Besides HubSpot, businesses rely on different tools like Zendesk, ClickUp, Slack, and more to manage their operations. And to make these systems work together, integration with HubSpot becomes essential. That’s where HubSpot integration services come in.

There are 2000+ ready-to-use integrations in the HubSpot Marketplace, making it easier for businesses to keep their data unified across all systems in their stack. But sometimes, out-of-the-box solutions may not fully meet your business needs, and that’s when you need custom HubSpot integration services.

In this blog, we’ll break down the key differences between standard and custom HubSpot integrations, helping you decide which one best fits your business goals.

What are Native HubSpot Integrations?

HubSpot native integrations are the pre-built connections available in the HubSpot app marketplace that allow users to connect HubSpot with popular third-party apps without needing custom code or complex setup. Let’s understand more with the following examples:

11 Popular Native HubSpot Integrations

Here are some of the most popular HubSpot integrations your team can use for extending HubSpot’s functionalities and keeping all data synced:

  1. WhatsApp and HubSpot Integration

Engage with customers directly through WhatsApp Business from your HubSpot CRM. Sync conversations, automate chat follow-ups, and deliver real-time support without switching platforms.

  1. ClickUp and HubSpot Integration

Keep marketing and project management in sync with ClickUp + HubSpot.  This integration syncs deals with tasks, updates project statuses automatically, so that both teams stay on the same page, from requirement brainstorming to project delivery.

  1. Slack and HubSpot Integration

This integration boosts team collaboration by keeping everyone in the loop with HubSpot notifications such as deals, contact activities, and workflow alerts, directly in Slack.

  1. Shopify and HubSpot Integration

HubSpot Shopify Integration is perfect for eCommerce businesses. It syncs your store data with HubSpot to track customer behaviour, automate marketing campaigns, and manage order details from one platform.

  1. Zoom and HubSpot Integration

It’s an excellent integration for automatically logging meeting details, attendance, and recordings in HubSpot.

  1. Zendesk and HubSpot Integration

It helps you sync tickets and essential customer data between Zendesk and HubSpot to help your support and sales teams with unified data and context.

  1. Xero and HubSpot Integration

Connect your finance and CRM data through Zero-HubSpot integration; sync invoices, transactions, and client details between both platforms for accurate financial tracking.

  1. Twilio and HubSpot Integration

Automate SMS campaigns and follow-ups right within HubSpot through Twilio integration. It’s perfect for companies using text messaging as a part of their marketing strategy.

  1. Salesforce and HubSpot Integration

SFDC HubSpot integration lets you keep leads, opportunities, and activities synced between Salesforce and HubSpot without manual imports.

  1. RingCentral and HubSpot Integration

Integrate RingCentral and HubSpot for smarter call management by logging every call, tracking recordings, and understanding customer insights from HubSpot that help your sales team close deals faster.

  1. Stripe and HubSpot Integration

Simplify your billing process by syncing payments and subscription data from Stripe into HubSpot for complete customer lifecycle visibility.

Explore additional useful integrations in our guide on the Best HubSpot Integrations to Improve Business ROI.

If you’re not sure how to connect these tools or want error-free data syncs, consider hiring a HubSpot integration services provider. An experienced HubSpot agency like TRooInbound can help you set up, test, and optimize integrations so your systems’ data stays unified in one platform.

But what if you can’t find the integration you’re looking for in the HubSpot App Marketplace? In that case, you can opt for a custom HubSpot integration.

What’s a Custom HubSpot Integration?

A custom HubSpot integration is a tailored connection built specifically to link tools or systems that don’t have a native integration in the HubSpot Marketplace.

However, building custom integrations often involves collaborating with developers who can understand HubSpot APIs and use them to design a solution to match your specific needs.

At TRooInbound, our experts help businesses with not just native integrations, but also reliable custom HubSpot integration services. We use HubSpot’s APIs and personalized workflows to ensure that the integrations exchange data seamlessly and work smoothly.

Native vs Custom HubSpot Integrations: Which Should You Choose?

Both native and custom HubSpot integrations are good to use, but when to use which depends on your requirements and goals. Here’s a brief comparison table for both:

Comparison table of Native vs Custom HubSpot Integrations

This table concludes that-

Native Integrations are best when:

  • Your team uses popular tools that have a ready-made HubSpot connector.
  • You need a quick, affordable setup with minimal technical effort.
  • Your requirements align well with how the integration is designed to work.

And Custom Integrations are ideal when:

  • The connector for the app doesn’t exist in the HubSpot Marketplace.
  • You need deeper control over how data flows, triggers, or updates between systems.
  • Your business relies on proprietary or complex processes that standard connectors can’t fully support.

Choose TRooInbound To Connect and Build Seamless HubSpot Integrations

Our team of HubSpot experts helps clients get the most out of their HubSpot through reliable integrations setup and also developing custom connectors whenever needed.

We begin with understanding your business systems and data flow needs. We then plan the right integration strategy, using standard connectors when available or building custom HubSpot integrations when you need something unique.

With TRooInbound’s HubSpot integration services, you can eliminate data silos, automate manual data entry tasks, and maintain a single source of truth across your system stack without disrupting existing workflows.

Are you Ready to set up or build HubSpot Integrations?

Whether you need a custom integration or want to implement built-in, standard connectors, the ultimate goal is seamless data flow through all systems.

If you’re ready to connect your tech stack and make HubSpot the center of your operations, TRooInbound’s HubSpot integration services can help.

Ready to build smarter HubSpot integrations?

Book a consultation with our experts today!

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