What is HubSpot AEO Grader & How to Use It To Measure Brand Visibility In AI Tools?

HubSpot’s Answer Engine Optimization (AEO) Grader is a free tool designed to analyze and improve your brand’s recognition, market score, presence quality, brand sentiment, and share of voice across AI-powered platforms like ChatGPT, Perplexity, and Gemini. It generates a score out of 100 based on how frequently and positively your brand is cited.
11 Must-Have AI Marketing Tools in 2025

As AI models are updating every 6 months, keeping up with its pace is necessary for businesses to stay ahead of the curve. Its transformative force is revolutionizing the marketing tactics for companies to engage with their audiences.