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Didn’t Discover!!
What You're Looking For?
By
Aman Bhati
7 min
HubSpot’s Answer Engine Optimization (AEO) Grader is a free tool designed to analyze and improve your brand’s recognition, market score, presence quality, brand sentiment, and share of voice across AI-powered platforms like ChatGPT, Perplexity, and Gemini. It generates a score out of 100 based on how frequently and positively your brand is cited.
In this blog, we will understand in depth what this tool is built for and the simple steps to use it to measure your brand’s AI-visibility.
AEO is the practice of crafting and structuring website content to be crawled and selected by AI search engines like ChatGPT, Perplexity, or Google AI Overview to display as a direct answer to user queries.
While traditional SEO aims to make a webpage rank high in a list of links (driving clicks), AEO aims to be selected as the “Position Zero” answer, which is often summarized and presented directly to the user.
With the growing AEO and AI SEO practices, there has also emerged a need to have specific tools to track whether your content is visible on such tools or not. And the HubSpot AEO grader is one of the tools that helps you analyze that.
The AEO Grader tool solves the problem of knowing how your brand is visible on AI-driven search platforms by scoring your business based on different metrics like how often it is cited, the sentiment of those mentions, and how it is compared to competitors.
It helps SEO experts bridge the gap between traditional SEO and AEO by providing actionable insights on how to improve visibility in conversational search queries and close gaps that are hindering the brand’s AI visibility.
HubSpot’s AEO Grader evaluates and scores your brand across five main dimensions, each contributing towards an overall score out of 100. Here is what each one means and why it matters:
Sentiment analysis is AEO Grader’s highest-weighted dimension that assesses the complete tone of answer engines use for characterizing your brand. This score is based on three layers:
A high sentiment score means AI platforms describe you in good, favorable terms. Phrases like “praised for intuitive interface” or “recognized for strong customer support” show positive indicators.
On the other hand, a low score might mean AI is echoing negative reviews, forum complaints, or outdated press coverage that made its way into training data.
Presence quality means scoring your website beyond AI mentions. It measures how substantively AI discusses your brand.
Presence quality measures your brand based on three components:
A low presence quality score often points to thin website content, limited third-party coverage, or inconsistent messaging across channels. It means AI knows your name but not much else.
Brand recognition means how widely your brand is recognized and known across AI training data.
A high score means answer engines can speak and discuss your brand in depth and specificity. It can describe what you do, who you serve, what you are known for, and how you compare to competitors.
Meanwhile, a low recognition score usually means AI can confirm you exist but cannot say much more. For newer companies, niche businesses, or brands that have not yet generated substantial third-party coverage in high-authority publications, getting a low recognition score is common.
Share of Voice helps to assess your brand’s competitive presence in AI responses relative to your genre/category.
For example: If someone asks an AI about, say, HubSpot onboarding services or inbound marketing agencies, what percentage of category-level responses include your brand?
This score includes your estimated percentage of category voice plus a rank bonus for appearing consistently near the top of AI-generated category mentions. A strong share of voice score indicates that AI frequently includes your brand when discussing your market segment.
Market position score shows how AI platforms classify your competitive standing. There are two components that contribute to this score:
There are two components that contribute to this score:
A low market position score typically means AI has inconsistent or insufficient signals about where your brand stands competitively. It may know you exist without being sure where to place you on the competitive landscape.
After understanding how HubSpot AEO Grader scores your brand based on 5 different factors, let’s see how to use it to measure your AI visibility.
Using the tool is straightforward. Here is the complete process.
The tool is free and available directly on HubSpot’s website. No login or HubSpot account is required to start the analysis.
You will fill in four fields. Enter your company name, your location or geographic market (this can be a city, country, region, or global), your product or service described as your customers would describe it, and your industry. The more specific and accurate your entries, the more relevant your results will be.
You can also enter a competitor’s information to run a side-by-side comparison.
The tool sends your brand information to ChatGPT, Perplexity, and Gemini simultaneously. Each model characterizes your brand based on its training data. The tool then uses deterministic scoring with schema validation to produce your composite score.
After the analysis runs, you fill in a short form to access your thorough results. You will see your total score out of 100, a breakdown across all five dimensions, and a written interpretation explaining what your scores mean and where your brand perception is weakest.
Scoring interpretations will vary by industry and competitive set, but here is a general framework for reading your results.
If your brand’s score is below 40, don’t worry; this is not catastrophic, it is actionable. It doesn’t mean that your brand is largely invisible in AI discovery. Paying close attention and working on improving the specific dimensions that are pulling your score down can help you improve your score.
You can hire SEO experts who can help you with foundational SEO as well as advanced AEO to improve your brand’s discovery among different AI tools.
If you are a HubSpot customer or working with a HubSpot agency, the stakes here are particularly high.
Buyers researching HubSpot onboarding partners or inbound marketing strategies are increasingly turning to AI platforms as part of their research process. They ask ChatGPT which HubSpot partners are best for their industry. They ask Perplexity to compare inbound marketing approaches. They ask Gemini to explain what makes a good RevOps setup.
If your brand is not part of those AI-generated conversations, you are missing discovery touchpoints that no amount of Google SEO will recover.
The AEO Grader gives you a measurable baseline for where you stand today. It lets you track progress over time. HubSpot recommends running the analysis at least monthly, since AI models update regularly and training data shifts.
As a HubSpot Diamond Partner, TRooInbound works closely with brands on their full marketing presence, including the content strategy, website development, and messaging consistency that directly shape AEO’s performance.
The brands we see winning in AI-generated discovery are the ones producing authoritative, specific, and frequently updated content that leaves no ambiguity about who they are and what they do.
The shift toward AI-powered discovery is happening across every industry and every buyer segment.
The brands that build measurement habits today, know their baseline AEO score, track it over time, and actively work to improve that, will have a significant advantage over competitors who are waiting until AI visibility becomes a widely understood priority.
HubSpot AEO Grader is one of the most reliable tools available, specifically for measuring this. It is free, it takes minutes to run, and the insights it surfaces are the kind you simply cannot get from any traditional SEO or analytics tool.
Run your analysis, see where you stand today, and then build the content and coverage strategy that shapes how AI describes you tomorrow.
And if you want expert help translating your AEO results into a concrete action plan, TRooInbound’s team is ready to help. As a HubSpot Diamond Partner with deep expertise in HubSpot CMS development, content strategy, and inbound marketing, we know exactly how to build the kind of digital presence that earns strong representation in both traditional search and AI-powered discovery.
Talk to our team to get started.
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