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    WordPress to HubSpot Migration Without Affecting SEO

    How-To Guide: WordPress to HubSpot Migration Without Affecting SEO Rankings

    Read Time Image5 min

    Website migration is like leaving your comfort zone and shifting to a new place. If you have a good ranking WordPress site, and want to migrate it to HubSpot CMS, the first needle that bursts your dream balloon will be: what if my website loses all its SEO ranking?

    What if my website loses all its SEO ranking?!

    A poorly executed website migration can lead to traffic loss, broken links, or even a drop in rankings. But with careful planning and expert support, your WordPress to HubSpot migration can improve its visibility further.

    Let’s deep dive and explore steps for a smooth WordPress to HubSpot migration, covering everything from pre- to post-migration SEO tactics to keep its rankings intact.

    Why Businesses Migrate From WordPress to HubSpot?

    Though WordPress is a powerful and flexible CMS, it often needs external tools and plugins to deliver an overall marketing experience through your site. Many businesses outgrow WordPress when they need deeper automation and CRM integration.

    Here’s why brands choose HubSpot CMS as an alternative to WP:

    • One platform for all needs: HubSpot is a unified platform that combines CMS and CRM into one platform
    • HubSpot SEO support: Native HubSpot tools help optimise on-page SEO and indirectly support off-page SEO as well
    • Better analytics & reporting: Gain deeper insights into customer journeys
    • Personalisation & automation: Smart content, workflows, and lead nurturing built in
    • Scalability: No need for multiple plugins that slow down your site

    If you are ready to keep your company growing with essential adaptations, the WordPress to HubSpot migration will also open opportunities for smarter marketing and team alignment through RevOps.

    SEO Risks in a Website Migration and Their Prevention

    Every website migration carries risks, but knowing them before makes them manageable. Here are common SEO pitfalls during WordPress to HubSpot migration:

    • Broken Links & 404 Page Not Found Errors: Occur when URLs aren’t mapped properly
    • Loss of loading speed: Occurs when the newly migrated site fails the Core Web Vitals check.
    • Schema markup loss: Without careful schema transfer, rich snippets may disappear.
    • Duplicate or missing content: Rankings can drop if the site’s content is overlooked while migrating.

    The solution?

    Partner with a skilled HubSpot development agency or leverage professional HubSpot migration services to execute an error-free migration.

    To Avoid SEO Mishaps, Follow This Pre-Migration Checklist:

    A simple SEO checklist made pre-migration can save you hours of rework and precious rankings of your current site:

    • Carry out a full WordPress website audit: Review all content, backlinks, schema, and metadata
    • Create a full URL inventory: Use Screaming Frog or similar tools to map all current website URLs and extract the current site structure
    • Keep a secure copy of your site: Back up your WordPress site to have a secure copy of all content and files.
    • List down all your high-value pages: Prioritise all pages with the most traffic, backlinks, or conversions.
    • Plan post-migration redirects: Decide where each URL will point after migration

    These steps will ensure that your site migration starts on solid SEO foundations.

    Pro Tip: If you’re still on WordPress and considering different ways to back up or transfer your site, check out HubSpot’s guide on the best WordPress migration plugins.

    Easy 5-Steps Process for WordPress to HubSpot Website Migration

    Though DIY website migration may look quick and cost-effective, in cases where your website is already driving good business, this could turn into a big mistake. So, here are five steps to follow for an easy WordPress to HubSpot migration:

    1. Partner with a Reliable HubSpot Implementation Specialist

    Hire an expert HubSpot consulting agency to set up your HubSpot CMS environment. They’ll first build a staging version of your site for testing before going live.

    2. Migrating content from WordPress to HubSpot

    Rebuild similar layouts inside HubSpot before migrating existing blogs, landing pages, and static pages content; then start migrating. It helps maintain consistency in the site’s content, as before. You can also use HubSpot’s AI content optimization to update outdated copy and improve readability.

    3. Technical SEO files migration

    After migrating your content, now is the time to migrate:

    • All schema markup and structured data
    • Setting up canonical tags to prevent duplication
    • Generate and configure a new XML sitemap within HubSpot

    4. Set up proper redirections

    Implement 301 redirects from WordPress URLs to new HubSpot counterparts. This preserves link equity and avoids 404 errors.

    5. Core Web Vitals Optimisation

    Core Web Vitals optimisation is necessary, regardless of the CMS your website is built on. For the HubSpot site’s CWV optimisation, you can implement the following steps:

    • Optimise HubSpot templates for speed.
    • Ensure mobile responsiveness and intuitive navigation.
    • Run performance checks to align with Google’s Core Web Vitals.

    Click here for a more detailed guide on WordPress to HubSpot migration.

    Post-Migration SEO Practices To Inform Google That You Just Migrated!

    Once the migrated site is live, refine your SEO performance by:

    • Submit the new XML sitemap to Google Search Console
    • Check for crawl eros and fix them promptly
    • Track keyword rankings before & after migration, and also organic traffic trends for adding new content on your site
    • Update internal links for consistency
    • Use HubSpot’s built-in SEO tools to continuously improve performance.

    These checks help ensure your SEO performance doesn’t just hold steady, but improves after migration.

    Advanced SEO Tools From HubSpot

    Website migration allows you to go beyond maintaining rankings and start improving them. HubSpot’s advanced features that might help you here are as follows:

    • AI content optimisation for smarter blog publishing
    • HubSpot SEO support dashboard for ongoing fixes
    • Smart content personalisation to boost engagement and conversions
    • Marketing automation workflows tied directly to your CMS

    Mistakes to Avoid During Migration

    We have listed some common mistakes that might become tedious if not handled during migration. Skipping these steps can quickly undo months or even years of SEO growth:

    • Migrating without a staging environment
    • Failing to test redirects properly
    • Forgetting schema transfer
    • Not benchmarking SEO metrics before migration
    • Launching without a migration partner or expert guidance

    Why Partner with TRooInbound for WordPress to HubSpot Migration?

    DIY migrations can lead to costly SEO mistakes. Meanwhile, a professional HubSpot development agency like TRooInbound brings:

    • End-to-end HubSpot migration services with SEO protection.
    • Expertise in redirects, schema, and Core Web Vitals.
    • Ongoing HubSpot consulting services for marketing operations.
    • Peace of mind knowing your SEO performance is safeguarded.

    With TRooInbound as your partner, your website migration will set the ground zero for stronger future performance.

    Final Verdict!

    Migrating your website from WordPress to HubSpot helps you unify CMS and CRM operations management from one platform. The key is monitoring that it doesn’t compromise your hard-earned SEO rankings.

    By following the right site migration process and partnering with experts in HubSpot migration services, you can move seamlessly while enhancing your site’s performance.

    If you’re ready to migrate confidently, TRooInbound is here to help. Our team specialises in HubSpot consulting services, SEO-focused migrations, and long-term growth strategies to keep your business growing limitlessly high.

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    Aman Bhati

    Aman Bhati is a Digital Marketing Manager, possesses a diverse range of skills and knowledge to effectively tackle a broad spectrum of digital marketing challenges. His expertise extends from the development of project strategies and timelines to the optimization of website design and content, conducting comprehensive market research, and efficiently setting up and managing paid advertising campaigns.
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