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WordPress vs HubSpot – Which Is The Best Platform For Inbound Marketers?

By Nikhil Jani

7 min

December 15, 2023

The decision of choosing the best inbound marketing platform can play a crucial role in your online success in the incessantly changing field of digital marketing. This blog thoroughly discusses WordPress and HubSpot, both giants in the business, with a focus on the WordPress vs. HubSpot comparison. We begin, let’s take a look at some facts.

WordPress users generate nearly 70 Mn new content pieces monthly. (WordPress, 2020)
Web traffic is the top parameter for estimating the success of a content marketing strategy. (HubSpot, 2020)
Inbound marketing can produce 3X more leads than the billboard and cold-calling methodologies. (Weidert, 2019)

Can you pull out the common thread of the stats above?

Content and web presence!

We know that content is king. Besides content, it is also the strategy that complements your marketing campaign. Inbound content marketing has better client retention than outbound marketing.

So, you need to identify the best inbound marketing approaches. One of them is leveraging a great website giving the right content to all users.

HubSpot and WordPress are the top choices for inbound marketers. However, it is tough to pick up the best CMS for inbound marketing. So, we have weighed HubSpot and WordPress on different parameters for you to decide the course of your inbound marketing campaign.

Don’t want to get into the pros and cons?

Know which is the best content management system for your business.

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WordPress vs HubSpot - Let’s Find Out The Best CMS For Marketing

At some point, you might pick up HubSpot as your default web host, while for others, you’d consider WordPress for website development.

However, an impactful approach is to analyze your inbound marketing needs. Let’s explore the reasons for why choose HubSpot over WordPress and vice versa. Here are some functionalities, putting HubSpot and WordPress to test.

Ease Of Use:

WordPress is an open-source content management system, easy to use, due to its simple design and thousands of themes. The best part is, you do not need technical skills. You can simply use the drag and drop feature or hire a WordPress design and development agency for a WordPress website. On the other hand, HubSpot is a feature-rich ground for inbound marketers, due to its in-built marketing elements. It has analytics, lead management systems, and marketing automation tools. HubSpot holds a slightly higher weightage in terms of usability.

Winner: It’s a close decision between the WordPress vs HubSpot, but we’ll go with HubSpot on this one.

SEO:

When comparing HubSpot or WordPress, it’s essential to consider their SEO capabilities. If you know about WordPress, you know about Yoast SEO. It is amongst the most popular plugins that inbound marketers can use to improve on-site SEO in WordPress. The majority of WordPress inbound marketing activities can be handled by Yoest SEO. However, users need to download or purchase other SEO tools. Talking about HubSpot, it provides powerful SEO tools with high analytical capability that WordPress lacks. HubSpot helps analyze the site pages and make recommendations for better search visibility and ranking. Yet again HubSpot outperforms WordPress in the SEO domain. With Hubspot inbound marketing approaches, you can execute SEO more quickly and get top SERP rankings.

Winner: It’s a win-win situation, Tie between WordPress vs HubSpot.

Conversions:

Converting visitors into leads should be a main aim of any website, and actionable forms may help you do this. On a WordPress-hosted site, you’ll need to install a plugin like Gravity Forms, JotForm, or Ninja Forms. However, the fact that certain functions are not in-built does not make them less effective. In this HubSpot vs WordPress guide we are going to clear that how both platforms can help in converting visitors into users. On the contrary, this feature is incorporated into HubSpot, so everything you’ll need to properly attract and convert website visitors is included in your HubSpot COS(Content optimization system). Smart content is a wonderful conversion tool that HubSpot has introduced. It is a customization tool that allows you to modify information to target users based on predefined qualities or habits, as well as where they are in the purchasing cycle.

Winner: In WordPress vs HubSpot, its tie because both the platform offers high conversion rate.

Cost:

There are multiple options that come with WordPress. For instance, if you want to use the personal version, it’s free. The price increases as you opt for the premium, business, and eCommerce websites. Here, you pay for the tools you use. Otherwise, it is free. On the flip side, HubSpot is more of a package deal. The website cost is about USD 300 per month, and depending on the type of marketing package, the cost increases. However, you receive all the sophisticated marketing tools with it. On the scale of cost-efficiency, WordPress is a clear winner. WordPress is the clear winner in this HubSpot vs WordPress guide when it comes to cost-efficiency.

Winner: In WordPress vs HubSpot, it’s clearly seen that WordPress is the winner.

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Security:

WordPress is an open-source portal, and the code can be accessed by authorized individuals. The benefit is that you can check for code security, and also look for backups, SSL certificate, malware scanning, firewall, and cleanup. HubSpot, on the other hand, is a closed-source platform. So, only the HubSpot developers can access the code. In a way, it is commonly perceived that limited accessibility portends high security. However, HubSpot does not have a large community. So, when any challenge arises, support can be expected. On the scale of security, both these content management systems weigh equal.

Winner: In WordPress vs HubSpot, WordPress is the winner as it is a more secure platform.

Design And Customization:

You want to launch an inbound marketing campaign and design the website as per your end-user preferences. In such a case of choosing between the HubSpot vs WordPress, WordPress can be your best option given its scope of customization. HubSpot also has a free template builder. HubSpot has rigid components and limited design capabilities. Therefore, WordPress works best for design and customization.

Winner: In WordPress vs HubSpot, WordPress is the winner as it offers several design and customizations.

Community and Help:

HubSpot CMS vs WordPress, both platforms provide excellent customer service and have large enough communities to provide competent counsel to consumers in need. HubSpot has a support forum and customer care representatives stationed in the USA to assist users who have an active account. They also offer excellent marketing guidance and recommendations on their websites, inbound.org and HubSpot Academy. It is more focused on marketing than design or development. WordPress has a thriving developer and contributor community that provides users with technical and design assistance and recommendations via documentation, a community support forum, and a WordPress manual, and other online outlets. If you need hands-on help or want to scale efficiently, many businesses choose to hire WordPress developers who are already active within this robust community. Because the WordPress community is so large, every query you have is basically only a Google search away. One of the most significant advantages of working with the WordPress CMS is the size of the WordPress community and the availability of free of cost guidance.

Winner: In WordPress vs HubSpot, WordPress is the winner because of the vast community support.

Ownership and Adaptability:

WordPress is an open-source, you own the site you create on the platform. It is yours to use as you see fit and to migrate from host to host. When you construct a site using WordPress, you are creating an asset that is not reliant on the cost and license expenses associated with a proprietary CMS like HubSpot. Because HubSpot is closed-source, you do not own the site you create; HubSpot does. This can make it far more difficult to relocate your site to another server or platform, such as WordPress or Drupal.

Winner: In WordPress vs HubSpot, WordPress is the winner for its ownership and adaptability.

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Which CMS is superior?

However, whether you choose HubSpot vs WordPress is determined by your needs and budget.

WordPress may be the best choice for businesses with modest visitor volumes.

Overall, WordPress is the obvious choice for two reasons:

HubSpot is a superior option for companies who want to build their inbound marketing, value security, loading speed, and SEO, and need a long-term solution that can scale with their organization.

First is cost and second is ownership. HubSpot has built a solid marketing platform that provides customers with excellent inbound marketing capabilities. That is why we employ their marketing bundle. However, when it comes to HubSpot CMS vs WordPress, WordPress provides the best value and ensures that you can scale your website as your business develops.

The Best CMS For Inbound Marketing

Now that we have gauged the eight crucial parameters for website development, you must know which CMS is for you.

Back to the question, which is the best inbound marketing platform? WordPress vs HubSpot – to implement your inbound marketing strategy? A better response would be—it depends on your needs.

In a Nutshell!

If you are still unsure, our Hubspot CMS vs wordpress expert inbound marketers can help assess your needs to identify the best platform to take your website to the top of the search engine results. What’s more, you can hire our developers for HubSpot website development or for a migration of your website from HubSpot to WordPress CMS.

Hence choose your inbound marketing platform between Hubspot CMS vs wordpress wisely with the proper research and the exercise required to boost your website’s SERP ranking. A best inbound marketing platform can resulted in the best returns of your business.

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HubSpot Vs. WordPress – Let’s Find Out The Best CMS For Marketing
Ease Of Use
Seo
Conversions
Cost
Security
Design And Customization
Community and Help
Ownership and Adaptability
Which CMS is superior?
The Best Cms For Inbound Marketing

Nikhil Jani

Hello! I am Nikhil Jani- CEO at TRooInbound and a visionary man who follows the work ethic and fulfils all the client objectives in the promised time period. My primary role involves; strategic planning, customer service, communication, and supervising the business development team. Connect and know more about me.

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WordPress vs HubSpot – Which Is The Best Platform For Inbound Marketers?

Dedicated Developers Just a Click Away

WordPress vs HubSpot - Let’s Find Out The Best CMS For Marketing

Ease Of Use:

SEO:

Conversions:

Cost:

Security:

Design And Customization:

Community and Help:

Ownership and Adaptability:

Dedicated Developers Just a Click Away

Which CMS is superior?

The Best CMS For Inbound Marketing

In a Nutshell!

Nikhil Jani

Related Blogs

Healthcare SEO: Complete Guide to Improve Your Local Presence

Integrate HubSpot and WordPress Site in 6 Easy Steps [A Complete Setup Guide]

Time For a cta

Contact Us

Get A Quick Quote

WordPress vs HubSpot – Which Is The Best Platform For Inbound Marketers?

Dedicated Developers Just a Click Away

WordPress vs HubSpot - Let’s Find Out The Best CMS For Marketing

Ease Of Use:

SEO:

Conversions:

Cost:

Security:

Design And Customization:

Community and Help:

Ownership and Adaptability:

Dedicated Developers Just a Click Away

Which CMS is superior?

The Best CMS For Inbound Marketing

In a Nutshell!

Nikhil Jani

Related Blogs

Healthcare SEO: Complete Guide to Improve Your Local Presence

Integrate HubSpot and WordPress Site in 6 Easy Steps [A Complete Setup Guide]

Time For<img decoding="async" src="https://trooinbound.com/wp-content/uploads/2021/11/cta.gif" class="tr-cta-call-gif" alt="Time for a CTA" > a cta

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Get A Quick Quote

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