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    Driving Brand Awareness and Traffic Growth Through Strategic SEO

    Driving Brand Awareness and Traffic Growth Through Strategic SEO

    Project Summary:

    Project Name

    SEO Project

    Project Scope

    Keyword Research, Technical SEO, Content Optimization, Backlink Creation, Boost Online Visibility.

    Resources Used
    • 1 Digital Marketing Manager
    • 1 SEO Expert
    • 1 Content Writer
    • 1 Project Manager
    Industry

    Sales Enablement and Training

    Work Duration

    6 Months

    Country

    United Kingdom

    Technologies

    Client Overview:

    Our client is a US-based enterprise, specializing in helping sales professionals through the implementation of the MEDDIC and MEDDPICC frameworks. They provide comprehensive playbooks, operating systems, and memberships that enable salespeople to achieve maximum ROI. They generally serve to individual contributors, sales leaders, and VC/PE firms.

    The primary objective for the agency was to enhance global brand awareness while boosting website traffic and conversion rates.

    Major Challenges:

    • Content Insufficiency: Many pages lacked compelling content that converts visitors in customers.
    • High Keyword Difficulty: Targeted keywords were of one or two phrases with volum ranging from 10K to 100K, making it extremely challenging to rank globally.
    • Steady Traffic: Website traffic was steady, showing no signs of a gradual increase.
    • Technical SEO Errors: The website had several technical SEO issues, including broken links and canonical errors.
    • Low Domain Valuation: Compared to top competitors, the client's domain valuation was considerably lower.

    Our Strategy and Execution:

    Content Optimization:

    • Enhanced service pages and blog posts with content tailored to meet customer expectations and aligned with keyword intent.
    • Created engaging and informative content that resonates with the target audience.

    On-Page SEO:

    • Optimized pages based on targeted keywords, including updates to metadata (meta titles and descriptions), heading tags, keyword placement and density, image alt-text, and anchor texts.
    • Ensured all content modifications adhered to SEO best practices to improve visibili and relevance.

    Keyword Research:

    • Conducted extensive keyword research to identify trending and high-volume keywords with related intent and lower difficulty.
    • Focused on keywords with the potential to drive significant traffic increases.

    Internal Linking:

    • Improved website navigation through strategic internal linking of blog posts and service pages.
    • Used algorithm-friendly anchor texts to enhance SEO performance.

    Off-Page SEO:

    • Engaged in White-Hat off-page SEO activities to build domain and page authority, including business listings, Web 2.0 submissions, guest posting, and profile creation.
    • Leveraged platforms like Medium and Quora to educate audiences about sales techniques, thereby increasing brand visibility and authority.

    Technical SEO Errors:

    • Resolved all technical SEO issues, including broken links and canonical problems, to ensure a seamless user experience and improved search engine indexing.

    Results:

    Our comprehensive SEO strategies yielded remarkable results:

    • Organic Traffic: Increased from 4,985 to 13,412 within a year, representing a growth approximately 169%.
    • Organic Keywords: Expanded from 103 to 311 within a year, showcasing a growth of around 202%.

    This impressive growth in organic traffic and keyword rankings represents the effectiveness of our tailored SEO strategy, positioning the client for continued success in the highly competitive sales empowerment industry.

    Our Statistics

    clients

    1000+

    Happy Clients
    project

    5000+

    Projects Completed
    icon

    150+

    Team Members

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