March 26, 2025

Strategic Google Ads Management for Boosting Conversions of a Trampoline Park Business

Project Summary:

Project Name

Google Ads

Project Scope

Implementing strategic Google Ads Management for Boosting Conversions

Resources Used

1 Digital Marketing Manager
1 Google Ads Specialist
1 Copy Writer

Industry

Trampoline Park

Work Duration

Ongoing

Country

Germany

Technologies

The Challenge:

A popular trampoline park company located in prominent cities like Köln/Bonn, Kiel, Hamburg, and Berlin in Germany faced challenges in making the most out of its existing Google Ads campaign. They experienced low conversion rates, inefficient budget usage, and limited engagement despite running a combination of search and display ads. After spending over €6,000 per month on ads, they needed a more effective Google Ads strategy. Additionally, they struggled with proper conversion value tracking, which led to difficulties in measuring true performance.

The Solution:

The client approached us to help them solve their challenges. Our team took over their Google Ads campaigns management and developed a data-driven strategy for boosting conversions, lowering the cost per conversion, and improving their ROI. Here’s how we made things happen:

Campaign Audit & Optimization: We started with a thorough audit of their existing campaigns. Along with that, we identified underperforming keywords and restructured ad groups for relevant audience targeting. Then, we realigned campaigns with the company’s business goals and optimized them according to key locations, making it easier to target location-specific audiences.
Conversion-Focused Bidding Strategy: To ensure their budget was spent wisely, we implemented the “Maximize Conversions” bidding strategy. Instead of just getting clicks, the focus was on generating meaningful actions like ticket bookings. This shift significantly improved the efficiency of ad spending.
Fixing Conversion Value Tracking: One of the major roadblocks was tracking conversion value properly. We identified and fixed these tracking issues, allowing us to measure performance more accurately and optimize accordingly.
Location-based Targeting & Custom Ads: We knew that different locations would require different ads. So, we customized the ads for each of their key locations, i.e., Köln/Bonn, Kiel, Hamburg, and Berlin; each region received ads with personalized messages and designs to match the needs and interests of people in each area.
Remarketing for Re-Engagement: To reconnect with the customers who already visited the website but didn’t book slots, we ran targeted remarketing campaigns. These ads reminded them about our client’s trampoline park, and many of them took action, increasing the overall conversion rate.
Improved Budget Allocation: After analyzing Ads performance, we shifted funds from campaigns that weren’t delivering results to fruitful ones. This thoughtful reallocation of budget ensured every euro was working its hardest to drive success for the client.
Enhanced Reporting with Looker Studio: To simplify performance tracking across different locations, we created a Looker Studio report. This provided clear insights into the success of each campaign, making reporting more efficient and transparent.

By taking these steps, we improved their ad performance and helped them connect with more people while making the most of their resources.

The Results:

Our efforts started making an impact. Here’s what we achieved:

Our campaign delivered 1,149,086 impressions, reaching a wide audience.
The campaign drove significant engagement with a total of 50,902 clicks.
By creating relevant and appealing ad content, we achieved a strong interaction rate of 4.43%.
The campaign was executed efficiently with a total spend of €6,943.95.
With strategic targeting, messaging, and ad optimization, we drove a total of 1,188 conversions at a cost per conversion of just €5.84.

The Conclusion:

Through precise tracking, data-driven decision-making, and campaign restructuring, we transformed the client’s Google Ads strategy, leading to a substantial increase in conversions. With an optimized budget, strategic bidding, and location-specific targeting, we helped them achieve a strong ROI. The integration of Looker Studio also ensured that performance could be continuously monitored and improved. This approach has positioned the trampoline park for sustained success in its key markets.