HubSpot has been evolving from the very day it was introduced. The base of starting the great COS giant of today was to conquer the new-age digital marketer’s struggle. It was by following a sure-shot marketing methodology. The software started as an inbound marketing software, to a CMS to a sales hub. Now there’s an academy dedicated to the software, guiding the masses through the different features and functionalities of HubSpot.
HubSpot isn’t just for the marketing officials but has also become a great tool for content creation. After all, content is king. All that is visible to the eye is content fed to us at different times of a regular day. Your content shows the company’s value and builds an image. Also quality content gets you great visibility on the different search engines.
Are you a content creator? Wondering how HubSpot will be beneficial to you?That too when you want to create web content that will take your business to new heights!Don’t worry, using HubSpot doesn’t require any coding skills.
Here’s the different types of content you can create as a content professional when you are using HubSpot:
HubSpot allows you to create powerful, and rich SEO websites without the requirement of the traditional method of website development. Bid farewell to coding and do it with just pure editing and uploading. HubSpot websites are auto-responsive and optimized. The software has an in-built extension of analytics tracker that will give you all metrics of activities on the website.
We talked about having a HubSpot website for our business. But how will you generate web traffic and get prospects. One thing that will surely help in varied online marketing practices are, forms! HubSpot enables you to create highly immersive forms, you just modify the fields and other dynamics. Then you can insert the form in your emails, web pages and other marketing collateral.
Landing pages! Yes, you can create them on HubSpot too! Now there’s no need to use your home page for redirection. HubSpot’s landing page builder is here. You just need to tweak the modules in the landing page section of the content menu in your HubSpot profile. Remember to keep it focused to the target. Make it simple and minimalistic, motivating completion of a single desired action.
We all know that WordPress is the classic blogging platform! But did you know? HubSpot has the blog management and creation functionality as well! and it’s incredible!! HubSpot has dedicated blogging tools and features in its blog development section. It has tools, such as the draft mode, blog commenting, in-line editing, blog tagging and etc. Go check it out in the HubSpot profile today!
Infographics in HubSpot
Not all CMS provide this unique functionality of creating infographics. You might surely require a graphic designer, if you are resorting to other platforms to create them. Infographic development with HubSpot is easier. You just need to download, put in your data and run it. Your infographics too will be SEO-friendly, as the COS provides you with insights to be changed, added or removed.
Emails are considered as marketing collateral too. With HubSpot, add meaning to your emails by creating one-of-a-kind email templates. The best part is you can create email templates for your campaigns, straight from the conversations option in your inbox. You can send an email with a fresh template to each client or prospect or use a uniform template for a campaign.
Now we know what all content you can come up with on HubSpot.
Let’s dive into the different benefits HubSpot has for content creators!
As touched upon above, HubSpot has an in-built analytics tracker that gets you real-time insights about your content g online. The tracker will show you where you can make the changes and also shows your users’ interests and behaviors. So you can tweak content accordingly to turn them into quality leads and result in loyal clients.
The HubSpot SEO tool assists you in achieving great reach and topping the search results and rankings on search engines. It gives you insights revolving to your topic, searches, keywords and relative keywords. It also gives different keyword suggestions that will enhance content performance.
Smart Content in HubSpot
Don’t worry, if you are confused about the immersion of your content. The software has smart content activation that helps in grabbing prospects to leads. It is based upon their recent activities, choices and behaviors online. Smart content will present all the content the way web visitors will want to see it, and then interact .
HubSpot has a functionality of importing your content instantly. You just need to convert the desired file in the XML version. Download it and then upload it onto the CRM’s content section. Make your content visible across both CMS, WordPress and HubSpot, with this tool.
Editing in HubSpot
As discussed earlier, we know there is an in-line editing feature. So you can make changes to your content without opening a new page. Not just the write-up but, you can also edit the keywords and links on the page.
This is a positive not just to you as a content creator, but to the entire business. When you create content on the CRM, don’t worry about its readability and comprehension! All of it is auto-responsive. Your content will be fit to screen automatically, whether it is opened in a phone, tablet or even a PC.
Want the best in class HubSpot design and development for your business?
We are there for you.
TRooInbound is a well-established, yet progressive HubSpot development agency with the right blend of marketing gurus and web development professionals, who are highly devoted to every task they take, applying insights from their in-depth experience of working with diverse clientele across different industry concerns. We excel at different HubSpot services such as blog development, landing page development, email template development, infographic development, but also website development and migration services too! We ensure you get the most quality leads and that too organically so, that your business prospers.