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Didn’t Discover!!
What You're Looking For?
By
Aman Bhati
6 min
Purchasing attires, checked, shopping groceries, checked, ordering medicines, checked, everything you need is just a few clicks away! Thanks to the amazing eCommerce services that we leverage every day to shop multiple things at our comfort.
But, many eCommerce owners find it hard to manage their sites, customers, products, and transactions. For them, using HubSpot can be one of the best alternatives to overcome these challenges.
When using HubSpot for eCommerce, you get different tools for managing all your eCommerce tasks under one roof. In this article, we will see the ways of using HubSpot for eCommerce, its tools for effective eCommerce management tools, and much more.
So, let’s dive in and start exploring.
Businesses try to adapt to the latest technologies and trends to stay ahead in the market. That’s where HubSpot comes in. HubSpot provides various benefits, such as comprehensive development and management of eCommerce sites, managing its sales, marketing, analytics, and other features, and much more.
With its latest AI-powered tools HubSpot streamlines everything from marketing & sales, to ROI analysis & reporting making eCommerce management easier.
Here are the key benefits of using HubSpot for eCommerce:
-> A dedicated HubSpot Commerce Hub for managing your eCommerce operations
-> Easy integration with popular eCommerce platforms like Shopify, WooCommerce, Magento, etc.
-> Easy marketing automation for eCommerce sites through different AI-powered marketing tools
-> Robust analytics tools to provide actionable insights to improve the ROI of your store and many more
These benefits act as primary reasons why HubSpot is amongst the best platforms for managing your eCommerce site. You can hire a HubSpot developer who can help you integrate your online storefront with the HubSpot platform and take your business to new heights.
Now, let’s see three approaches for using HubSpot for eCommerce development and management.
There are mainly three ways to use HubSpot for managing your eCommerce operations:
-> By using HubSpot Commerce Hub
-> By integrating HubSpot with other eCommerce platforms like Shopify, WooCommerce, etc.
-> Or by using third-party apps or custom solutions
Let’s see each of them in detail.
HubSpot Commerce Hub is a lightweight eCommerce solution within the CRM platform. It consists of all the essential tools that a B2B business needs to manage invoices, web payments, quotes, payment schedules, and schedules, minimizing the need to juggle between different systems.
Commerce Hub helps businesses to fulfil their eCommerce requirements in different ways. However, before you adapt to HubSpot Commerce Hub, here are its limitations to keep in mind:
HubSpot Commerce Hub is best suited for simple eCommerce sites and needs more features to handle a full-fledged digital storefront with extensive products, reviews, promotions, and more.
So, if you own a complex eCommerce site, you can choose any of the remaining two options to integrate HubSpot for your site management.
Through this way, you can manage your complex eCommerce site by using a separate platform, and also leverage different HubSpot products. It’s possible by integrating your eCommerce platforms like below with HubSpot:
Once you integrate both platforms, you can easily sync data between your eCommerce site and HubSpot objects such as:
So, if you own an advanced eCommerce site, this integration gives you a chance to leverage the best features of both worlds. HubSpot will handle your customer data, marketing, sales, automation, and analytics. Meanwhile, Shopify or other platforms will power up your online store with its features.
If your requirement is a fully-customized eCommerce site for your business, HubSpot CMS is what you need. But you’ll have to hire HubSpot developers for this.
To create a website, your team will first need to build your online store’s backend with a powerful tech stack like Python, Node.js, PHP, etc., and then use HubSpot CMS to develop its front end without complex coding.
Hiring expert HubSpot ecommerce development service providers helps you build your business eCommerce websites faster and more scalable.
In addition to these three ways, HubSpot has multiple in-built functionalities to make eCommerce management easier. Let’s explore them here.
Whether you have a primary or complex eCommerce store, some of its management processes are common, like managing email marketing for eCommerce, HubSpot sales funnel automation, and many more. To keep these processes running, HubSpot provides different paid and free tools for its users. So, in whatever way you integrate HubSpot with your eCommerce platform, you can leverage the below features by opting for relevant subscriptions:
HubSpot email builder is a user-friendly tool that helps businesses build extensive email marketing campaigns to drive more audience engagement. It is easy to use and comes with different features to develop engaging and attractive emails to improve ROI.
Moreover, it offers different customization options and testing capabilities to ensure that emails perform well. For instance, you can test your subject line with the subject line tester feature and optimize it for higher open rates.
If your emails are landing in the Spam folder, HubSpot email builder provides a Spam checker feature. It helps you check and avoid common mistakes that mark your emails as spam and ensures that they reach the recipient’s Inbox.
Not just campaigns this tool also integrates well with HubSpot CRM and helps with effective lead management, tracking customer interactions, analyzing the effectiveness of email campaigns, and enhancing overall marketing efforts.
With HubSpot Deal tracking, you can easily manage sales pipelines. It’s a centralized platform for tracking and managing all your deals and allows you to monitor each prospect’s progress from start to end. This benefits your sales reps as they can easily prioritize the likely to close deals and put automotive efforts on them to finally make your customer.
This tool provides real-time insights into the pipeline, helping you accurately forecast revenue and make data-driven decisions. It also helps automate repetitive tasks such as task assignments, follow-up emails, etc.
HubSpot Marketing Hub is the home of various marketing tools, such as Email Marketing, Social Media AI agents, AI for Marketers, SMS Marketing, Advanced Marketing Reporting, Marketing Analytics, and more.
These tools play an important role in automating different marketing activities for your eCommerce business. However, not all marketing tools are free; some are also paid. So, to use this hub comprehensively, you can subscribe to its Enterprise/Professional/Starter pack and leverage the required marketing tools efficiently.
Just like the Marketing hub, other Hubs also provide different tools to fulfil different eCommerce needs.
Whether it’s sales, lead generation, scoring, tracking, or analyzing, everything is possible with HubSpot Sales Hub. It consists of a variety of tools that help sales reps to automate repetitive sales operations. Moreover, the AI-powered Sales Hub tools make the sales process faster, ultimately saving your time and resources.
To build a long-term relationship with your customers, you must provide them with instant support whenever they need it. By leveraging HubSpot’s Service Hub, you can access different tools to provide support to your customers.
We would like to conclude this article by noting that HubSpot is quite useful for developing and managing your eCommerce business. It has features for all types of eCommerce sites—small, medium, and large. Utilize this latest technology and build an outstanding eCommerce site with ease.
Today, tomorrow, or overmorrow, whenever you decide to use HubSpot for eCommerce development or management, we are here to help. You can email or schedule a meeting with us and share your requirements. Our experienced HubSpot team will be there to assist you in all aspects we can. Till then, happy reading!
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