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By
Aman Bhati
6 min
From simple search engines to modern AI search engines, it’s essential to keep your site optimized everywhere. HubSpot provides two standout tools for optimizing your website and elevating your digital presence— HubSpot Website Grader and AI Search Grader.
Both these tools are designed to improve your site’s effectiveness, but they use different aspects to improve your site. In this article, we will see the unique strengths, features, and differences of each tool. It will help you decide when to use which tool.
Let’s dive in to explore more!
Website Grader is one of the most used complementary HubSpot tools. It simplifies website analysis by figuring out which updates are crucial and which ones can be avoided. You can easily delve into insights about your website’s performance, SEO, security, and mobile responsiveness through this tool.
You are required to add your website URL and an email ID, and HubSpot will offer a score of how well-performing your website is. It also provides tips on how to improve your website’s score. You can implement the same process on your client’s website as well.
In the performance criteria, the tool checks your website’s performance based on factors such as Page Size, Page Request, Page Speed, Browser Caching, Image size, and more.
It provides a score or pass or fail tag for each criterion. In case your website fails or scores less in any criteria, you will see HubSpot’s suggestions to improve them. So, implement those tricks to make your site more performant.
To check your website’s SEO, HubSpot website grader considers factors like whether a meta description is added or not, whether your site has permission to index, content plugins, and descriptive link text.
You get a score out of 30 on whether your website is mobile-friendly or not. It’s decided on the basis of three factors— Legible Font Size, Tap Targets, and Responsive. If the website grader tool finds these factors satisfactory, your website will be declared as mobile-friendly.
Your website’s security is checked based on whether it is HTTPS-secured and has Secure JavaScript libraries. If both are checked, your website is primarily secured.
In the last, you will see a ‘What should I do Next?’ section suggesting relevant changes to your website. So, implement the necessary changes to improve your website’s overall grade.
So, by using this tool, marketers can easily understand how their brand looks on AI search engines and how to improve their search performance and visibility.
Your website will be scored based on the features of this tool, which are given below. So, let’s understand them in detail.
Here are the four main features of HubSpot AI Search Grader:
The Overall Grade feature gives marketers and business owners a score of their brand performance across AI search engines incorporated in this tool.
Brand Sentiment feature is a first-of-its-kind feature that analyzes the language of AI responses about your brand. It shows whether the overall sentiment is positive, negative or neutral. If you have neutral or negative responses, try to implement HubSpot AI Search Grader’s insights on how to improve your site to make your brand sentiment positive.
Analysis feature shows the strengths and weaknesses of your brand. So, you can improve your brand’s visibility by working on the weaknesses shown here. Overcome these weaknesses to enhance your brand sentiment and overall grade.
HubSpot AI search grader tool measures a brand’s visibility through the SOV score. It lets you see your brand’s visibility score compared to your competitors.
After understanding both tools in depth, let’s see what are their key differences?
Both tools are invaluable in optimizing websites and brand visibility, but let’s see what makes them different:
HubSpot Website Grader uses conventional benchmarks to check the performance and SEO of your site.
Meanwhile, HubSpot AI Search Grader uses AI to understand the AI search engine’s search patterns and suggests improvements accordingly.
HubSpot Website Grader focuses on improving overall website performance.
While HubSpot AI search grader focuses on improving search optimization using different AI technologies.
Website Grader shows actionable insights for improving SEO and the general health of your website.
AI search grader shows in-depth, AI-based, and personalized suggestions to improve your website’s visibility based on the latest search trends.
HubSpot Website Grader is a tool used by businesses who want to improve their site’s performance.
On the other hand, HubSpot AI Search Grader is used by businesses who want to optimize their digital visibility in AI search engines.
These are the four key differences of HubSpot Website Grader vs AI Search Grader. Now, let’s see when to use which tool. If you are unsure which tool to use, you can always ask your HubSpot Development partner for help.
Businesses can use HubSpot Website Grader when:
-> They want to optimize their website performance, speed, and user experience (UX)
-> Improving SEO practices becomes essential to keep up in the race to be ahead of the competitors and provide valuable services
-> Optimizing their website to make it mobile-friendly and responsive
-> Validating the security of their website, such as SSL certificate validation, to gain the trust of their customers
-> Re-designing their website as per the current market trends
-> Comparing their website with competitors and analyzing the improvements to be made
Meanwhile, businesses can use the HubSpot AI Search Grader tool when:
-> They want to improve their brand’s AI Search visibility and make their content easily discoverable in AI search engines
-> Remaining competitive in evolving markets by implementing the latest AI-powered insights
-> Implementing specific technical SEO techniques to align with the AI search patterns.
-> Aligning content with AI search requirements that improve the UX of their site
-> Creating AI search effective content for better AI visibility of your brand
Depending on everything we understand in this article, HubSpot Website Grader and AI Search Grader are entirely different tools. Both have distinct features and uses. So, as per your business requirements, you can use one tool or both tools consecutively to improve your site’s performance and visibility.
If you’re looking for a reliable HubSpot partner for your business, TRooInbound is here to help you. With our cutting-edge inbound marketing services, we can help your business achieve a new way to fly amongst the clouds of success.
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