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By
Aman Bhati
6 min
Businesses are always looking for innovative softwares that will help them to effectively manage their operations, streamline their processes, enhance customer engagement, provide data insights for better decision making, and drive growth. HubSpot is one of the well-known platforms for inbound marketing.
HubSpot is designed with a comprehensive set of tools and services that help businesses with sales, marketing, customer service, content management, operations, and commerce. With different HubSpot hubs, businesses can attract, engage, and delight customers throughout their buyer’s journey.
Want to discover each hub in detail? In this blog, we will find out peculiar features and benefits of each hub, which will guide you to select the best hub for your business.
HubSpot is a Customer Relationship Management (CRM) platform with a powerful and user-friendly system that offers a wide range of features to help businesses organize, track, and nurture leads and customers. It offers a different suite of tools, known as “Hubs,” to manage business operations effectively. It includes:
1. HubSpot Marketing Hub
2. HubSpot Sales Hub
3. HubSpot Service Hub
4. HubSpot Content Hub
5. HubSpot Operations
6. Hub HubSpot Commerce Hub
HubSpot hubs combine the sales and marketing teams of your business; make more-informed decisions, increase return on investment, and amplify your inbound marketing methods to attract more quality leads. It is one cloud-based place for managing all your digital marketing operations: from creating a custom website to social media marketing.
Let’s discover the different HubSpot hubs and their useful features.
Marketing Hub is one of the HubSpot hubs that is best suited for businesses targeting to generate leads and automate marketing activities. It is an AI-powered marketing software that offers key features like:
-> Forms for Lead Generation
-> Email Marketing Tools to Optimize Campaigns
-> Ads Software for Personalized Campaigns
-> Campaign Management
-> Marketing Automation
-> Marketing Analytics
-> Advanced Marketing Reporting
With this all-in-one marketing automation software, businesses can ensure that all of their marketing tools and data are connected at a single platform. HubSpot Marketing Hub helps you to drive revenue with the personalized approach, save time and resources with AI-based marketing tools, and make strategic decisions with advanced marketing reporting tools. It is helpful in attracting the audience and turning them into valuable customers.
Howard University’s School of Business managed their corporate partnerships by implementing Marketing hub and Sales hub. With Marketing hub’s workflows and templates, it becomes easy for the school to make constant communication with the sponsors.
HubSpot Sales Hub is beneficial for companies that are targeting to close deals more efficiently and manage the pipeline effectively. It is one of the HubSpot hubs that will help you with the key features, such as:
-> Lead Management and Prospecting
-> Customizable Email Templates
-> Email Tracking
-> Sales Automation
-> Call Tracking
-> Meeting Scheduler
-> Sales Analytics and Reporting
It empowers your business with sales engagement tools for smarter conversion of prospects, AI-powered deal management tools to close more deals, and integrated reporting and analytics tools to achieve revenue goals. With HubSpot Sales Hub, your business will be able to regain productivity and make stronger customer connections.
Sandler optimized its strategic methodology to make it an actionable reality by using Sales Hub. They get the benefits of comprehensive engagement tracking, integration with Zoom, and much more.
Want to read the full case study? – Click here.
You can choose HubSpot Service Hub to deliver exceptional customer value and increase retention. Service Hub helps to increase CSAT and retention by utilizing proactive tools, such as customer health scores and product usage. It offers key features such as:
-> Help Desk & Ticketing System
-> Knowledge Base
-> Omni-channel Messaging
-> Call Tracking
-> Conversation Intelligence
-> Fully Integrated Smart CRM
-> Automated Customer Service
It will help you to provide scalable customer support with AI-powered self-service, 24/7 availability, proactive tools, and the benefits of 360-degree insights. HubSpot Service Hub is powered by AI to scale support and drive customer retention.
It will help you provide scalable customer support enabled by AI-driven self-service, around-the-clock availability, proactive tools, and the benefits of 360-degree insight. HubSpot Service Hub scales support powered by AI to drive customer retention.
HubSpot Content Hub is one of the new HubSpot hubs, which is designed for marketers who create and manage content that helps in the customer’s journey. It helps to deliver consistent and high-quality content on different platforms. The key functionalities of Content Hub includes:
-> Content Remixing
-> Brand Voice Consistency tools
-> Scalable CMS
-> AI Blog Writer
-> Lead Capture
-> SEO Recommendations
-> Video & Podcast Hosting
It creates dynamic and personalized content according to the target audience and provides centralized asset management for streamlined workflow. With HubSpot Content Hub, you can utilize powerful analytics and CRM data for content optimization and effective content experiences.
Rankmi used Content Hub to create and distribute relevant content, streamline website updates, and track progress from a single platform. It helped Rankmi create a new landing page in 5 minutes and increased MQLs by 35%.
HubSpot Operations Hub is great for organizations that aim to sync apps, clean data, and automate business operations. It provides a unified toolset to connect apps, clean and curate customer data, and automate processes from one central CRM platform. Here are its key features:
-> Data Sync
-> Data Quality Automation
-> Workflow Extensions
-> Team Management & Permissions
-> Datasets
-> Snowflake Data Share
-> Custom Report Builder
The powerful features of HubSpot Operations Hub ensures that customer data is accurate and up-to-date, delivers exceptional service and reduces customer friction, allows for customizable datasets and real-time data sharing.
Operations Hub helped Eastridge to align sales and marketing operations to deliver enhanced customer experience. As a result, they saved +4 hours per week, 10% customer growth, and employee satisfaction increased by 25%.
HubSpot Commerce Hub is one of the HubSpot hubs that is most suitable for businesses that need to simplify billing and payment collection processes. It provides a single platform for quoting, payments, reporting, and customer data management. Its key features include:
-> Invoices
-> Subscriptions
-> B2B Checkout
-> Flexible Payment Processing
-> Custom Billing Automation
-> QuickBooks Integration
-> Revenue Reporting
With HubSpot Commerce Hub, you will have the benefits of getting paid faster with revenue tools, increasing revenue with subscriptions, and eliminating manual work by implementing automated billing. It also helps with customizable and easily accessible reports.
Commerce Hub enabled NCI to track the entire payment process and get valuable insights. They increased revenue by 40% YoY, saved +3 hours on reporting per week, and consolidated 4 tools into 1.
You can either buy the HubSpot Onboarding services or the software. But when do you need Onboarding? Let’s discover some criteria that will help you make a decision.
-> Business scalability
-> Automated lead generation and Nurturing process
-> Reduce or eliminate Manual work
-> Efficient Contact Management
-> Automated Customer Service
-> Handles Ad campaigns on multiple channels
-> Track sales and Marketing Performance
If any of these criteria meet your requirements, you need to get started with the HubSpot onboarding process.
This blog will help you understand the importance of different HubSpot Hubs. By now, it will be easier to identify the right hub for the business by analyzing current requirements and objectives, including specific functionalities that you want to enhance. You can also get the help of any HubSpot development company that gives you complete insight into various HubSpot services required to grow your business.
If you want to develop a HubSpot website to grow your business effectively, hire HubSpot developers who are well-versed and can help you with feature-rich website development.
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