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By
Aman Bhati
6 min
From prediction to reality, Artificial Intelligence (AI) has made a strong impact on our day-to-day lives. From finding small solutions to performing complex tasks, AI is used everywhere. Even businesses are evolving their existing features into AI-powered functionalities to stay competitive in the market.
Meanwhile, HubSpot also introduced new HubSpot AI tools at their recent INBOUND 24 event, namely HubSpot Breeze. It’s the ultimate HubSpot AI suite consisting of three components: Copilot, Agents, and Intelligence. With these AI features, HubSpot became smarter, better, and easier to use.
In the further sections of this article, we will explore what Breeze is, all three Breeze AI features, and HubSpot’s future AI plan. So, without further ado, let’s dive in!
Breeze is a collection of different HubSpot AI tools that help businesses improve their productivity and growth and gain tailored insights into their prospects and customers. It also helps unify data, automate repetitive workflows, and enable more intelligent customer interactions.
It is further divided into three main Breeze AI Features: Breeze Copilot, Breeze Agents, and Breeze Intelligence. These tools help in fulfilling various tasks such as sales and marketing automation, enhancing customer services using AI, and more. Let’s explore all three components in detail.
Whether we call them features or components, the Breeze AI suite has three main divisions. Let’s explore each of them in detail:
Breeze Copilot is a part of HubSpot’s new Breeze AI suite. It acts as a virtual assistant for HubSpot users and helps them manage tasks such as conducting research, generating text, summarizing data, and more.
You can use HubSpot Copilot across the HubSpot CRM and increase your productivity in marketing, sales, and customer service operations. Moreover, as it is integrated with your HubSpot CRM, Copilot can leverage customer data and provide personalized assistance on how to keep them engaged.
Other key tasks that Copilot manages are summarizing tickets, building pipelines, creating content, and simplifying complex workflows through AI, all through its easy-to-use interface and AI capabilities.
-> Improve your work speed and execute tasks quickly. It uses AI and your CRM data to understand your business and fulfill its requirements. It knows about your current HubSpot tasks and provides tailored assistance whenever you need it.
-> Copilot helps sales reps to efficiently research companies, prepare for sales calls, create pipelines, summarize CRM records, and more.
-> Generally, the marketing team is responsible for managing multiple tasks by juggling them through different channels. But not anymore! By using Copilot, they can streamline content creation, drafts, and other marketing tasks from one place.
-> Customer service teams can use Copilot to expedite ticket resolution, enhance customer satisfaction, and improve their workflows.
Breeze Agents are AI-powered tools designed to automate things for sales, marketing, and customer service reps. They manage everything from planning to execution and automating workflows. Here are the four types of Breeze Agents that were introduced (in Beta versions) in INBOUND 24:
-> Breeze Content Agent: It’s challenging to develop consistent, quality content that keeps your audience engaged. Breeze Content Agent can help you, through its AI capabilities, create engaging content powered by your CRM. It helps you quickly create various types of content, such as blogs, social media posts, case studies, podcasts, and videos.
-> Breeze Social Media Agent: Managing multiple social media channels can be time-consuming. Breeze Social Media Agent generates content creation ideas for your FB, Instagram, X, and LinkedIn, ensuring consistent brand messaging for your business across all platforms.
-> Breeze Prospecting Agent: Instead of spending hours finding a potential client, you can assign that task to the Breeze Prospecting Agent. It will find customers that match your target persona. So, your sales team will save time and focus more on converting these prospects into paying customers.
-> Breeze Customer Agent: Customer support teams struggle to keep up with the inflow of support tickets. So, a Breeze Customer Agent can help engage with customers on your website and provide them with instant support around the clock.
Now is the last component of HubSpot Breeze—Breeze Intelligence. Let’s explore it as well.
Breeze AI tools provide output based on data fed to them. For that, it becomes necessary to enrich your HubSpot CRM with more qualitative data. Here, Breeze Intelligence comes into play. It is a data enrichment tool that uses AI data sourcing and large language models (LLMs) and has 200+ million records of buyers and company profiles.
This data is collected from the Internet and other public platforms. It can help you identify the buyer intent of your prospects or customers visiting your website, improve your conversion rates by providing them personalized support, and keep your database updated.
-> Breeze Intelligence has a Data Enrichment feature that helps you add more information to your current or new records. You can create 40+ attributes like address, no. of employees, social media pages, etc. for any profile. So, when you open that record, you get their complete information in one go.
-> With its Buyer Intent feature, you can turn anonymous website visitors into customers with reverse IP and data enrichment features. It tells you which visitors in your target markets are continuing to buy your services or products. So you can focus on nurturing them and making them your customers.
-> When your website form has too many fields, visitors may skip filling it. And if there are fewer fields, your sales reps will not have enough information about the visitor. Here, Breeze Intelligence’s feature of Form Shortening automatically fills the already available information from the database and makes it easier for visitors and sales reps to manage forms.
Other than Breeze, many more features have been added to HubSpot to make it a better and smarter CRM. Here’s the list of HubSpot AI tools added to each Hub to make tasks easier.
Content Hub helps you to streamline your content marketing strategies with Breeze. Here are the popular AI-powered features of the content hub:
1. Content Remix
2. AI Blog Writer
3. Website Generator
Here are the latest AI marketing tools HubSpot that helps your marketing team automate and manage their tasks in Marketing Hub:
1. AI email writer
2. Report Generator
3. SMS marketing
With the following HubSpot AI tools of Sales Hub, you can easily accelerate your company’s revenue growth:
1. Guided selling
2. Predictive Sales Forecasts
3. Sales reporting
The following Service Hub‘s HubSpot AI tools help you connect with your customers efficiently:
1. Knowledge base software
2. Conversation intelligence
3. Help desk & ticketing software
Get things done across the platform in an easy, fast, and unified way by using the following AI tools:
1. AI content writer
2. AI search grader
3. AI summarization
HubSpot is already running an experimental project named Agent.AI. It’s a professional network of different AI Agents! Just like LinkedIn is a professional network for humans, Agent.AI is for AI Agents. You can easily integrate it with your HubSpot CRM and start using the existing AI agents to simplify and automate your tasks.
Agent.AI already consists of over 40 AI Agents to help you with detailed research for your prospect, build agents, get an overview of what your customer is doing on HubSpot, and more! This AI platform is expected to be professionally published in the INBOUND 2025 event. Until then, you can visit its website, agent.ai, and explore these AI Agents for free.
In case of any additional queries about using or integrating the above HubSpot AI tools, you can contact your partner HubSpot development agency to help you with them. Stay tuned for the latest HubSpot updates. Happy reading!
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